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30-Day Money-Back Guarantee

This course includes:

  • 4 hours on-demand video
  • 16 articles
  • 78 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Marketing Fundamentals Growth Hacking

Become a Growth Marketer: Learn Growth Marketing & Get a Job

Learn the skills to start your career in Growth Marketing. 5 hours of basic, intermediate, & advanced marketing lessons
Rating: 4.5 out of 54.5 (1,059 ratings)
54,735 students
Created by Evan Kimbrell, Justin Mares
Last updated 1/2021
English
English, Turkish [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Apply basic, intermediate, & advanced growth techniques to their own campaigns or their company's
  • Understand the basics of advertising psychology & persuasion
  • Design and start their own email advertising campaign
  • Design and predict their company or product's growth trajectory
  • Apply the traction model of distribution to their own venture or firm
  • Design and run their first Google adwords campaign
  • Design and run their own Facebook ads campaign
  • Analyze other types of advertising and their suitability for each campaign
  • Understand the basics of company and product branding
  • Look for and decide between available marketing & growth positions
  • Put together a personal portfolio that will increase their likelihood of being hired
  • Use tactics for using free work to increase their exposure before applying for jobs
  • Know what to expect during interviews for marketing positions
Curated for the Udemy for Business collection

Requirements

  • Familiarity with common businesses and common business concepts is helpful, but not required
  • No knowledge of marketing is required

Description

Marketing is changing

Marketers no longer just sit in a room and come up with catch slogans like in Mad Men. They’re now required to be more analytical, more technical, and take ownership of a larger part of the traditional customer funnel

What does that mean?

It means that your traditional education and your traditional understanding of marketing are becoming obsolete. Companies are no longer hiring marketers to sit and watch over ad campaigns; they’re hiring marketers that can not only plan, design, and run their own campaigns but also influence and understand their products on a much deeper level

In this course we’re going to focus on both core marketing fundamentals but also on the more advanced growth marketing strategies that are becoming more and more in demand. We'll cover the basics that any marketer should know and then expand into day to day actionable skills you're going to be required to have. In the second portion of the course we'll focus on how you can set yourself up for success in the marketplace and how to find, vet, and lock down a job in Marketing or Growth.

Who should take this class?

The class is designed for 3 types of students:

1) Anyone with a passion for marketing and specifically wants to learn in demand growth marketing strategies

2) Anyone who wants to transition to marketing and get a job 

3) Anyone who wants to apply growth techniques to their own ventures and run their campaigns the same way a professional firm would

Who this course is for:

  • Anyone who is interested in marketing and wants to start a career in it
  • Anyone with basic familiarity with marketing concepts that want to specifically learn the discipline growth marketing
  • Anyone looking to transition into marketing or growth
  • Anyone who is interested in running more efficient campaigns and employing professional long funnel approaches to their own ventures

Featured review

Jakub Jacykiewicz
Jakub Jacykiewicz
9 courses
6 reviews
Rating: 4.5 out of 59 months ago
I've got what I expected and really liked it! The course is taps briefly into basics, yet there are many tools given to quickly expand our knowledge in case of need. Lectures kept me interested and hungry to learn more (this is where lots of additional resources shine!). One small issue I had is that some info is a bit outdated, but that's definitely not a game breaker.

Course content

8 sections • 74 lectures • 3h 57m total length

  • Preview01:36
  • Join our community on Slack!
    00:00
  • Preview06:23
  • [QUIZ] Your turn: audit Snapchat
    8 questions
  • How to get the most out of the course
    00:18
  • Review sheets, activities, resources - all in one PDF
    00:01

  • Preview04:24
  • Preview03:23
  • Preview06:56
  • [ASSIGNMENT] 19 marketing channels
    00:44
  • [QUIZ] Change the channel
    3 questions
  • What is funnel marketing?
    02:13
  • Real examples of funnels
    03:55
  • [ASSIGNMENT] Applying funnel marketing
    00:31
  • [QUIZ] Being basic
    3 questions
  • Section 2: Review & Recap
    00:00

  • Basic psychology and persuasion triggers
    15:32
  • [ASSIGNMENT] Basic psychology
    00:39
  • Understanding data and analytics
    02:52
  • Customer lifetime value
    01:31
  • Customer acquisition cost
    01:16
  • Preview01:21
  • Growth modeling
    06:12
  • [QUIZ] The abc's of cac's
    6 questions
  • Branding and positioning
    05:45
  • [QUIZ] Get branded
    4 questions
  • [REVIEW]
    00:06
  • Section 3: Review & Recap
    00:00

  • Intro to job specific skills
    01:00
  • Google Analytics - Introduction
    02:10
  • Google Analytics - Real time tab
    02:45
  • Google Analytics - Audience tab
    10:30
  • Google Analytics - Acquisitions tab
    05:31
  • Google Analytics - Conversions tab
    07:40
  • Google Analytics - Behavior tab
    04:40
  • Intro to Paid ads
    00:59
  • Intro to Google AdWords
    01:00
  • Keyword research with Google AdWords
    04:53
  • Setting up your own Google AdWords campaign
    15:04
  • Native advertising
    02:35
  • Companies in the native advertising space
    03:01
  • Intro to Facebook advertising
    01:30
  • Facebook ad campaign example
    03:07
  • Setting up your Facebook ad campaign
    10:23
  • Display ads / Retargeting
    05:29
  • [QUIZ] What would you do?
    4 questions
  • Intro to email marketing
    01:25
  • Lifecycle email marketing
    04:31
  • 4 stages of lifecycle email marketing
    02:23
  • Real example of lifecycle email marketing
    05:22
  • Key metrics in email marketing
    02:43
  • How to interpret email marketing metrics
    04:02
  • Real examples of email marketing campaigns
    04:04
  • Email copywriting
    09:21
  • AIDA formula
    06:15
  • [QUIZ] Copywriting the right way
    6 questions
  • [ACTIVITY] Create an email with Mailchimp
    00:21
  • Section 4: Review & Recap
    00:00

  • Building your marketing portfolio
    01:57
  • Free work
    07:49
  • [ASSIGNMENT] Free work
    00:23
  • [ACTIVITY] Fix this
    00:00
  • Building your audience
    04:29
  • [ASSIGNMENT] Building your audience
    00:51
  • [ACTIVITY] Actually build an audience
    00:00
  • [QUIZ] Be a baller
    5 questions
  • Section 5: Review & Recap
    00:00

  • Finding your job
    01:21
  • Where to look for marketing jobs
    03:18
  • Narrow down the list of companies you'd like to work for
    04:59
  • [ASSIGNMENT] List 1-3 companies you'd like to work for
    00:27
  • Strategies for coming in contact with the companies you're targeting
    07:16
  • [QUIZ] The hunt
    5 questions
  • [ACTIVITY] Create a blog
    00:23
  • Section 6: Review & Recap
    00:00

  • How to crush the interview
    00:27
  • Briefcase technique
    02:56
  • Questions to expect in an interview
    06:39
  • More about interviews
    03:46
  • [QUIZ] The kill
    5 questions
  • Section 7: Review & Recap
    00:00

  • Things to do after finishing the course
    02:06
  • Portfolio Checklist
    00:00
  • Bonus Lecture: How to get your next course for as low as $12.99
    00:16

Instructors

Evan Kimbrell
Founder of Sprintkick | Ex-VC | Ex-startup founder
Evan Kimbrell
  • 4.5 Instructor Rating
  • 71,396 Reviews
  • 569,080 Students
  • 22 Courses

                  Hi, I'm Evan Kimbrell. Thanks for checking out my course. 

**My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch**

        Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC. 

Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.

                  In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed. 

                  Hope you enjoy my courses!

Justin Mares
Traction Book author, growth at Airbrake/Exceptional
Justin Mares
  • 4.3 Instructor Rating
  • 6,983 Reviews
  • 114,047 Students
  • 6 Courses

Hi! My name is Justin Mares. I formerly ran growth at developer tools company Exceptional (acquired by Rackspace in March of 2013).

While there, I taught myself how to become a technical marketer and use tools like SQL to run important analyses on our customer data. Along with learning the basics of HTML, CSS and Python, I've found learning to become a more technical marketer has been one of the most valuable investments in myself I've ever made.

In addition, I'm the co-author of Traction Book, a book about how startups can get traction. For the book, we interviewed Jimmy Wales (founder of Wikipedia), Paul English (founder of Kayak), Dharmesh Shah (HubSpot founder) and pulled together an actionable framework for how startups should think about getting traction and distribution.

I also founded an ecommerce company, Kettle & Fire, that's on a multi-million dollar run rate in just a few months.

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