Explore the nineteen marketing channels and how growth depends on choosing the right channel for a company’s stage. Understand the law of clickthrough and banner blindness.

Identify your three growth channels from 19 traction channels by matching your interests with content marketing, paid advertising, or public relations, and share your skills in the group discussion.

Learn funnel marketing and walk through the acquisition, activation, retention, revenue, and referral metrics to see how each stage guides focus and growth.

Explore real-world funnels that move users from acquisition to activation, retention, revenue, and referral, using examples from homepages, signups, ads, emails, and retargeting.

Analyze how real ads, websites, and emails use psychological triggers and emotions to prompt action, and assess which of the six principles they apply; share examples in discussion.

Explore customer acquisition cost (CAC) as the dollars spent to acquire a customer, and why LTV should be at least three times CAC, with CAC varying by channel and offer.

Identify and segment customers by gender and age to tailor messaging, improve engagement, and increase conversions and lifetime value.

Learn what branding is, why it matters, and how to create a strong brand with purpose, consistency, and emotional resonance. Distinguish branding from positioning and apply to market strategy.

Explore job-specific marketing skills, including Google Analytics, paid acquisition, and email marketing, to prepare for real-world roles in website and online business growth.

Learn to set up goals, track conversions, analyze referral reports, segment traffic and acquisition channels in Google Analytics, and build dashboards to visualize traffic sources.

Explore the Google Analytics acquisitions tab to track sessions, channels, and conversions, drilling into all traffic and source/medium to optimize direct, referral, and email campaigns.

Discover native advertising, where brands craft content that resembles articles to engage readers, drive brand awareness, and pull audiences into the marketing funnel.

Explore Facebook advertising for growth marketing, a mobile-first platform with rich data for granular targeting and no spend minimums, with Instagram. Set up campaigns, bid, target, and use ad units.

Set up your first Facebook ads campaign with bidding options, ad units, and a conversion pixel to drive website actions, including custom audience targeting and look like targeting strategies.

Contextualize display ads and banner ads, noting banner blindness and low click-through rates. Highlight retargeting as a high-conversion tactic using targeted ads to visitors and tools like Perfect Audience.

Master the customer lifecycle with lifecycle marketing, email workflows, and drip sequences guiding prospects from awareness to loyal customers, including a free nine-email traction course.

Learn the five stages of lifecycle email marketing, from activation (customer education) to revenue, retention, and referral, including post-purchase product suggestions.

Explore a real lifecycle email marketing sequence used to launch traction, educating signups with tactics and driving activation, engagement, and revenue through timed lessons, bonuses, and re-engagement.

Explore essential email marketing metrics - open rate, click through rate, conversion rate, bounce rate, and unsubscribe rate - and how they reveal campaign performance.

Analyze a real email campaign's metrics, including a 50.1% open rate, 7.7% click rate, 4,194 opens, 641 bounces, and 53 unsubscribes, and discuss optimization through rewrites and subject-line tests.

Learn to build an audience on a new platform by choosing a channel launched in the last two to four years, creating an account, and testing content to grow followers.

Find, apply, and land marketing jobs by building a robust portfolio that proves your adaptable marketing skills across different markets and audiences.

Explore where to look for growth marketing jobs by targeting growing companies and using platforms like AngelList, Hired, Indeed, LinkedIn, VentureLoop, and YC-backed startups.

Narrow your job search to three to five top companies and rank them using questions about salary, company size, specialization, and industry to find the best growth marketing role.

Identify target companies, propose suitable job roles for each, and share them in the discussion room to spark feedback and build connections for growth marketing opportunities.

Conduct informational interviews with company staff to learn culture and roles, build relationships, and unlock referrals. Use free work and your network to land a growth marketing role.

Learn proven tips, tactics, and strategies to crush marketing interviews, showcase your knowledge to hiring managers, and practice with mock interviews and Q&A.

Identify one or two channels, such as email marketing, to master; dive into resources and course links; build a strong marketer network and prepare for interviews.