Become a Growth Marketer: Learn Growth Marketing & Get a Job

Name: Become a Growth Marketer: Learn Growth Marketing & Get a Job
Rating: 4.0 (1208 reviews)

Learn the skills to start your career in Growth Marketing. 5 hours of basic, intermediate, & advanced marketing lessons

(1,208 ratings)

55,786 students

Created by Evan Kimbrell, Justin Mares

Last updated 11/2022

English

English, Turkish [Auto]

What you'll learn

Apply basic, intermediate, & advanced growth techniques to their own campaigns or their company's
Understand the basics of advertising psychology & persuasion
Design and start their own email advertising campaign
Design and predict their company or product's growth trajectory
Apply the traction model of distribution to their own venture or firm
Design and run their first Google adwords campaign
Design and run their own Facebook ads campaign
Analyze other types of advertising and their suitability for each campaign
Understand the basics of company and product branding
Look for and decide between available marketing & growth positions
Put together a personal portfolio that will increase their likelihood of being hired
Use tactics for using free work to increase their exposure before applying for jobs
Know what to expect during interviews for marketing positions

Requirements

Familiarity with common businesses and common business concepts is helpful, but not required
No knowledge of marketing is required

Description

Marketing is changing

Marketers no longer just sit in a room and come up with catch slogans like in Mad Men. They’re now required to be more analytical, more technical, and take ownership of a larger part of the traditional customer funnel

What does that mean?

It means that your traditional education and your traditional understanding of marketing are becoming obsolete. Companies are no longer hiring marketers to sit and watch over ad campaigns; they’re hiring marketers that can not only plan, design, and run their own campaigns but also influence and understand their products on a much deeper level

In this course we’re going to focus on both core marketing fundamentals but also on the more advanced growth marketing strategies that are becoming more and more in demand. We'll cover the basics that any marketer should know and then expand into day to day actionable skills you're going to be required to have. In the second portion of the course we'll focus on how you can set yourself up for success in the marketplace and how to find, vet, and lock down a job in Marketing or Growth.

Who should take this class?

The class is designed for 3 types of students:

1) Anyone with a passion for marketing and specifically wants to learn in demand growth marketing strategies

2) Anyone who wants to transition to marketing and get a job

3) Anyone who wants to apply growth techniques to their own ventures and run their campaigns the same way a professional firm would

Who this course is for:

Anyone who is interested in marketing and wants to start a career in it
Anyone with basic familiarity with marketing concepts that want to specifically learn the discipline growth marketing
Anyone looking to transition into marketing or growth
Anyone who is interested in running more efficient campaigns and employing professional long funnel approaches to their own ventures

Featured review

Jakub J.

9 courses

6 reviews

2 years ago

I've got what I expected and really liked it! The course is taps briefly into basics, yet there are many tools given to quickly expand our knowledge in case of need. Lectures kept me interested and hungry to learn more (this is where lots of additional resources shine!). One small issue I had is that some info is a bit outdated, but that's definitely not a game breaker.

Evan Kimbrell

Founder of Sprintkick | Ex-VC | Ex-startup founder

4.5 Instructor Rating
105,043 Reviews
788,444 Students
24 Courses

Hi, I'm Evan Kimbrell. Thanks for checking out my course.

**My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch**

Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC.

Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.

In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.

Hope you enjoy my courses!

Justin Mares

Traction Book author, growth at Airbrake/Exceptional

4.6 Instructor Rating
12,134 Reviews
133,748 Students
6 Courses

Hi! My name is Justin Mares. I formerly ran growth at developer tools company Exceptional (acquired by Rackspace in March of 2013).

While there, I taught myself how to become a technical marketer and use tools like SQL to run important analyses on our customer data. Along with learning the basics of HTML, CSS and Python, I've found learning to become a more technical marketer has been one of the most valuable investments in myself I've ever made.

In addition, I'm the co-author of Traction Book, a book about how startups can get traction. For the book, we interviewed Jimmy Wales (founder of Wikipedia), Paul English (founder of Kayak), Dharmesh Shah (HubSpot founder) and pulled together an actionable framework for how startups should think about getting traction and distribution.

I also founded an ecommerce company, Kettle & Fire, that's on a multi-million dollar run rate in just a few months.