Become a God of Instagram Marketing Step by Step proven ways

Buyer persona:

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.

Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.

Instagram Marketing - by Pouya Eti

Where your followers hang out:

Before we jump into marketing there is another step and that is to find out where your customers hang out. Now that you have your buyer persona, you will know what type of pages on Instagram your followers will follow. Search and find those pages, make a list and follow those pages, pay attention to what they do.

Remember that your main target is their followers and later in marketing section we will learn about couple of techniques which help you to attract those followers to your page and become your follower, but for know just create and keep the list of pages.

Instagram Marketing - by Pouya Eti

Content Ideas:

During this lecture we will talk about the importance of having a list ready for creating content and what that list should be.

Introduction to content quality:

I can say for sure that the most important factor to attract people and make them your follower is your content quality. For some people their profession is to create high quality images or videos like photographers or video editors, but for most of the people it is very challenging to create high quality content. Even if you know how to use some design softwares like photoshop yet you may not be able to create professional content from design perspective.

During this section we are going to learn several tools which help you to create and design your content in a professional way. Also I will give you some amazing tips that will increase your content quality.

Tools that we are going to learn are:

• Canva
• Unsplash
• Photoshop
• Dredown
• Camtasia
• Repost

Instagram Marketing - by Pouya Eti

Canva:

Canva is good platform for people who don’t know how to use designing softwares. There are tons of ready templates that you can use and edit it inside the site or application. They have many different categories and simply you can select the category you want, then search for the design you like the most, and finally edit and download it. As I mentioned above you can access it through desktop or your smart phone, and in this case because we are focusing on Instagram here, using their mobile application is much more comfortable.

Instagram Marketing - by Pouya Eti

Unsplash:

Unsplash is an amazing platform for anyone who is looking for very high quality pictures for free!, yeah that’s right for free. You can simply go to their website and search for the topic you want, select your image,  download it, use it via Photoshop, Canva or any other software you like. Not only the images on Unsplash are free but also their quality is amazing and it will bring your Instagram post quality to a whole new level.

Instagram Marketing - by Pouya Eti

Pexels and couple of other websites, are providing free royalty photos to use in any purpose and we can use them to create higher quality content for our instagram marketing.

Photoshop:

To be able to use Photoshop to create high quality posts for your Instagram page you must have some basic knowledge about Photoshop an it’s tools. During this lecture I’m going to show you how you can create a theme for your profile, how you can use high quality images for your posts and so on.

Instagram Marketing - by Pouya Eti

Camtasia:

Camtasia is a fantastic software for video editing specially for people who are not very technical with softwares. It is very easy to use and you can learn the whole software and how to work with it in less than an hour. The importance of Camtasia for Instagram post is that you can easily add elements to your video, change the size, cut and edit it. With Camtasia you can prepare a good video content for your Instagram profile.

Also Camtasia has the ability to record the screen, your camera and your voice all at the same time, so you can also use it for teaching or explaining things to your followers.

Instagram Marketing - by Pouya Eti

Repost:

Repost is a very useful application for smart phone. You can use it when you see a great post on Instagram and you want to share it with your own followers. You copy the post link and just open the Repost application. It will paste the post automatically and from there you can easily share it with your followers.

The good thing about repost is that in Instagram marketing giving credit to other pages is a good thing and this way their page username will be written at a corner of the image you share.

Instagram Marketing - by Pouya Eti

During this lecture we will learn what should we do if we have no time to create content.

Scheduling is a very important part in digital marketing world, and in this section we are going to practice with several tools and use them to have a better instagram marketing.

During this lecture we are going to practice with several tools which give us this chance to schedule our post for the whole week or month. This way we can save time and increase the result 

How to write a caption that attract and engage followers is a very important skill which not everyone knows about it. We will learn couple of formulas to be more successful in this process. 

Introduction to marketing strategies:

During this section we are going to focus on different strategies to bring your page to people’s attention and make them follow you. Some of these strategies has a certain time to use on your page depending on the number of followers you have. we will go deep into each of these strategies in their own lecture.

Lectures in this section are:

• Hashtag strategy
• Followers attention
• Give credit
• Shoutout
• Competitions

We are going to talk about each of these topic in an order according to the number of followers, meaning if you just opened your Instagram page, you can start with the first strategy and go on.

Instagram Marketing - by Pouya Eti

Hashtag:

A hashtag (#) is a type of metadata tag used on social networks, allowing users to apply dynamic, user-generated tagging that makes it possible for others to easily find messages with a specific theme or content. This means that if you upload an image and under it write #holiday , people who search for post with holiday hash tag will see your post, and maybe like/comment/follow your page.

to start a new page on Instagram with no followers, hashtags are the main strategy that help you improve your page. Also if you like when you start a new page you can ask the people around you like your friends, family, relatives and so on. It is always a good start to invite people who know you personally, they will be patient and very supportive which will end up encouraging you to go forward.

But not everyone like to invite their friends and in that case you have to go for the first strategy which is using hashtags. You can always use hashtags but for beginning, at least for the first couple of thousands of followers it is important to you use it with maximum strength. The limit of using hashtags under any post is 30, but there is a trick which let you use 60 hashtags under a single post and this will double your traffic for the beginning. I will tell you about it at the end of this lecture.

Now I want to introduce two useful tool about hashtags which let you to select the best hashtags for your posts.

Instagram Marketing - by Pouya Eti

Followers attention:

The next method of instagram marketing is to grab your potential follower’s attention. In this method you can create more loyal followers for your page because of the interaction that exist between you and people.

Before we have talked about finding where your potential customers hang out, and make a list of pages that they follow. Now is the time we use that list. You should go to those pages and take a look at their recent posts (during the last 3-4 hours) and see who have liked those post. The people who liked those posts are your potential followers because they are interested in the same thing that you are providing.

click on each and check if they have the potential to follow you when you grab their attention.

Instagram Marketing - by Pouya Eti

Give credit:

The next marketing strategy you can use to increase your followers is to give credit to other people. For example let’s say I want to post a quote from Will Smith. I will post my image and tag him both in caption and on the post. This way my post will be visible in his page to, and some of his followers that may check his tagged section will see my post. If the quality of my content is good they will become my followers. In Marketing we call it influence from mere association bias.

Also you may see a post from someone popular and you want to share it. Use the repost application so his account name be visible on the post too. This way you can give credit to the real owner of the post and increase the chance of their followers, following you.

Instagram Marketing - by Pouya Eti

Shoutout:

An easy method of these marketing strategies which mostly cost you several messages. Find pages who are in the same topic as you and also have the same amount of engagement. Send them a message and ask them if they like a shoutout. A shoutout is when 2 pages ask their followers to follow the other page. For example you can share a post from the other page and in caption write “please follow this page + a reason”.

Shoutouts are very common and bring a lot of value, it’s free and all you need is to try to contact other pages.

Instagram Marketing - by Pouya Eti

Competition:

From all of these marketing strategies, I recommend to use this method while you have at least 2k-3k followers, otherwise you won’t receive any result. The way it works is to select a reward (it can be anything, but must be valuable for your followers) and tell your followers that I am giving away an IPhone (or cash, or free coupon of a course, …).

How you can get in to the competition? Just follow me and tag 5 of your friends. I pick a winner by Friday.

The higher value of your reward, the more followers you will receive. Also you can do something smart here. You can release the result of the competition in your other social media like twitter. You can say ” I will announce the winner at Friday in my twitter”. This is a cross social media marketing, to bring your followers from a social media to an other.

Instagram Marketing - by Pouya Eti

When we create a contest the most important part is how we are going to attract people. During this lecture we will learn a great way with a great result.

It is very important to receive more likes and comment on our post, this way we have the chance to reach more people though our followers and in this lecture we will learn how.

If we know how we can get featured by successful pages on instagram, we have a great chance to improve our page to a whole new level over a night.

Once a day:

During this experiment we are going to see the result of one post per day. The other important question here is that:

when is the best time?

The answer can vary according to

• How you built your page
• Who is your target
• Where are they located
• …

The general best time to post is usually at these three hours during the day:

• 8am
• 5pm
• 10pm

Otherwise there will be other element that influence this time line. If your target followers are living all around the world, then the timing above won’t matter and you have to consider other marketing strategies.

Instagram Marketing - by Pouya Eti

4 times a day:

During this experiment we are going to see the result of posting every 6 hours which will be 4 times per day. This strategy works for international targets. If your followers are from many different locations, this method of posting time will work amazing for you (It will also work for single location profiles).

Instagram Marketing - by Pouya Eti

Every 2 hours:

Doing this method of posting is pretty much difficult to keep the post’s quality at a high level of standards but if you can, the result is going to surprise you. But you have to remember not to sacrifice quality for time.

Instagram Marketing - by Pouya Eti

Every hour, once a week:

This is a great method for boosting your page followers but only 1 day, once a week, otherwise it is going to annoy people and have negative effect on your loyal followers.

Instagram Marketing - by Pouya Eti

Story basics:

Story is an image or video that will only last 24 hours and it appears in a different section from normal posts. Usually the main concept of story is to show what is happening to you during a day and the most important thing you have to consider is entertainment. If you can entertain people with your stories, they will watch it no matter how many they are, but if the content quality drops, you will lose your followers.

Let’s look at some of the basics on Instagram.

Instagram Marketing - by Pouya Eti

Story marketing:

Most people use stories just for fun, but there are a lot that you can do with stories in Instagram marketing. There are some important elements that you must use in at least 90% of your stories and those are:

• Hashtags
• Location
• Tagging profiles
• Links

Hashtags

Same as a normal post you can use hashtags here too but the difference is that you have to write your hashtag on your image or video, meaning you have to take care of the quality of what you are posting. Also use the Stickers section at the top to create a hashtag ( you can also write your hashtag as a text, but using sticker will give an style to your hashtag). Same as a normal hashtag, people can find your story through the hashtag, but your story must be attracting to bring them into your page an convince them to follow you.

location

Another great feature for stories that help to market your story is location tag or sticker. You can create a location tag from the stickers section, and people who are looking for that location can see your story and maybe become your follower and later customer, but you must consider to use a relevant location not just any location you think it fits.

Tagging profiles

Same as tagging a profile in normal posts, here you can do the same for stories and give credit to people, ask other pages to shout out your profile or other marketing strategies that you can apply by tagging people. Tagging a profile is very simple and all you have to do is to write a text and use “@” + “profile user name” to tag a page.

Instagram Marketing - by Pouya Eti

Highlights:

An other amazing feature of Instagram stories is that you can highlight some of your stories, bring them all in one folder, under one title and show them in your profile. You can act innovative here and create several interactive images and videos that explain an story to people and finally at the last one or two images/videos force them to make an action, join your subscription list, buy your product and so on.

Most people use these features for fun and have no idea how effective they can be in marketing. With a little hard work and innovation you can create amazing highlights in your profile and increase the amount of your followers or customers more and more.

Instagram Marketing - by Pouya Eti

Typography is one of the new sections that have been added to instagram stories, and during this lecture we will learn how to work with it and what is the use.

To know and be able to control the setting of our instagram stories can sometimes become valuable.

Live streaming:

You can use Instagram to share live feed to all your followers, increase the interaction and loyalty in your followers which have a very positive effect on your profile and make more active.

You can share a live video to connect with your followers in real time. Once a live video has ended, it’s no longer visible in the app, unless you share a replay of it to your story.

The main goal here is to increase the interaction and entertain people. For example if you have a shoe production brand and you want to use live streaming, you can set a Q&A with your customers or a behind a scene of the production line, or maybe an interview with one of the managers.

The more you increase the interaction and entertainment, the more loyal followers and much easier to convert them to customers. Sometimes you can post and image about when you are going live and ask your followers to be there. Remember to always use call to action, most people would love to do what you ask them but because they don’t know about it, they won’t do.

Instagram Marketing - by Pouya Eti

Before we go live we must always be ready and check a list which make this process easier. In this lecture we will learn more about it.

Live streaming on instagram can be hard at the beginning but if we know the steps and have practice we can make it easier. During this part we will learn a list which help us to keep one main goal in our live streaming.

Speaking and presenting in front of camera is not always easy for everyone and it needs practice. During this lecture we will talk about some important tips we need to know about live streaming on instagram.

During this lecture we will talk about network effect and in next lectures how we can create it.

Creating network effect inside instagram can be very helpful, specially if we have several pages for one or different businesses. During this lecture we will learn how to do it.

Another powerful ways to create network effect is to import instagram into facebook. It will make a huge impact specially if we have an active facebook page.

During this lecture we will learn how we can embed our posts or our instagram page into our website.

As we know, not all social medias are going to stay the same for ever, so we have to use some strategies to bring followers from other platform by doing cross promotions.

Starting an instagram page from scratch can be very hard and some people prefer to buy a page ready for their niche. So in this part we will get to know a platform for selling/buying instagram pages.