Your cart is empty.
Keep shopping
Research your audience with interviews, focus groups, surveys, and site analytics to create primary and secondary personas that reflect their needs, motivations, and challenges, and tailor content accordingly.
Learn to identify competitors, set comparison criteria, and measure how your content stacks up on topics, formats, keywords, and channels to gain a competitive edge.
Perform gap analysis to move content from the current state to the ideal state by leveraging audits, personas, empathy maps, and journey maps to align business needs with end-user expectations.
In this compact and practical course, you'll learn how to prepare for a Content Strategy job and succeed at it. The course is divided into 4 easy-to-follow steps: