How to become a Content Strategist in 2020 and be good at it
267 students enrolled
How to become a Content Strategist in 2020 and be good at it
In 4 easy-to-follow steps, learn about Content Strategy and how to succeed at it
267 students enrolled
Current price: $58.99
Original price: $84.99
Discount:
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This course includes
- 2.5 hours on-demand video
- 13 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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What you'll learn
- Understand what Content Strategy entails - the practice and the process
- Get introduced to the core and complimentary skills needed and how to acquire them
- Learn how to gain experience, create a portfolio and prepare for a job interview
- Get tips on how to excel in a role of Content Strategist
Requirements
- Knowledge of English
Description
In this compact and practical course, you'll learn how to prepare for a Content Strategy job and succeed at it. The course is divided into 4 easy-to-follow steps:
- Discover: In this step, you'll learn what content strategy is all about. You'll get acquainted with main responsibilities of a Content Strategist. And, more importantly, you'll understand if this role is right for you.
- Acquire: You'll be introduced to some core, complimentary and nice-to-have skills for the role of a Content Strategist. Besides an overview, you'll see examples and resources helpful to acquiring these skills.
- Prepare: You'll receive guidance on how to gain experience in the field of Content Strategy, build a portfolio, and prepare for a job interview.
- Succeed: Finally, in this step, you'll get some actionable tips on how succeed in the role of a Content Strategist.
Who this course is for:
- Anyone interested in Content Strategy
- Students looking for a career in Content Strategy
- Mid-career professionals looking to become Content Strategists
- Content strategists looking to get better at their job
- Writers & Editors
- Copywriters
- Web Content Specialists or Content Developers
- UX professionals
- Business Analysts and Strategists
Course content
Expand all
17 lectures
02:31:03
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Step 1: Discover
3 lectures
21:10
Part 1: What is content strategy?
04:01
Part 2: What do content strategists do?
08:54
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Step 2: Acquire
8 lectures
01:06:00
Part 1: Core skills
01:37
Core Skill: Content Audits
18:34
Core Skill: Requirement gathering
14:12
Core Skill: User Analysis
05:33
Core Skill: Competitor analysis
04:07
Core Skill: Gap analysis
07:59
Part 2: Complimentary skills
09:27
Part 3: Nice-to-have skills
04:31
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Step 3: Prepare
2 lectures
33:34
Part 1: How to gather experience and build a portfolio and social presence
14:23
Part 2: How to prepare for and perform well in an interview
19:11
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Step 4: Succeed
3 lectures
27:11
Part 1: Purpose
11:22
Part 2: Practice
06:13
Part 3: People
09:36