
This course introduces solving a case study using Business Analysis and User-Centered Design skills, outlines key learning outcomes, and shares insights from my experience as a consultant Business Analyst working in the UK public sector.
Introduction to Online Shopping Case Study where the business is struggling with declining sales and poor call Centre operations. A more in-depth walkthrough of the case study.
Plan an approach to solve this case study. Understand User Centered Design Methodology and its application for solving the case study.
Learn to understand, define and agree the ASK/Objective of the business in the case study so that the right analysis is done.
Learn to identify key stakeholders/users in the case study. Apply user research techniques to understand their user needs and problems
Learn to define the high level problem clearly and concisely.
Analyse and draw out Themes of Problem Areas/How Might Wes.
Learn 'How Might We' solve a prioritised theme of problem area. Understand the theme of problem area in depth that would help you draw out solutions to solve the problem area.
Learn how to design solutions to How Might Wes i.e. Themes of Problem Areas in the case study
Design a prototype for solving a payments related problem area in the case study.
Learn how to user test the payments prototype that you created for the case study. Get early feedback on the prototype and improvise.
Make user centered and data backed recommendations to the Online Shop's business owner as to what steps they can take to solve their problem areas and meet user needs.
About Me:
I am an experienced Consultant Business Analyst with over 20 years of experience of working in the UK Public Sector. I bring my knowledge and experience gained by working in a number of complex projects to you in this course in an easy to understand and practical way by solving a case study.
Course Description:
Are you done with endless theory and ready to experience how Business Analysis and User Centered Design work in the real world? This course is built for action. Whether you’re preparing for your next BA or UCD interview, seeking hands-on experience, or looking to deepen your practical skills, this immersive learning journey puts you in the driver’s seat.
Instead of abstract concepts and slide-heavy lectures, you’ll dive straight into practical problem-solving through a realistic, end-to-end case study. You’ll work with a struggling online shopping business facing declining sales and overwhelmed Call Centre operations. Your mission? Uncover what’s going wrong, understand real user pain points, and design solutions that can genuinely transform the business.
Step by step, you’ll apply industry-relevant techniques used by professional BAs and UX designers. You’ll
Set clear business goals
Identify key stakeholders and users
Define problem statements
Understand user needs
Draw out Themes of Problem Areas/How Might Wes
Design Solutions and Prototype
User Test the Prototype, gain feedback from end users and improvise the prototype
Provide Recommendations to the Business that truly makes a valuable impact
By the end of the course, you won’t just understand Business Analysis and User Centered Design concepts—you’ll be able to confidently demonstrate real-world experience, structured thinking, and business-driven recommendations that create measurable impact.