Marketing Your App or Game with App Store Optimization (ASO)

In this lecture, I'll talk about what App Store Optimization is all about. I'll also talk about the app life cycle and where App Store Optimization fits into the big picture.

In this lecture, I'll discuss how the App Stores function like a black box and why you need to develop the skills to think critically when it comes to App Store Optimization. I'll also walk through the anatomy of an iOS and Google Play App Store listing so you can see the different elements and how they all work together.

In this lecture, I’ll go over why it’s most important to create an App that people want and how to go about doing so. I’ll talk about how this all relates to ASO.

In this lecture, I’ll discuss the 3 types of App titles. I’ll talk about what to avoid in an App title, how to create the perfect App title and show you some examples.

In this lecture, I’ll talk about how keywords work for both iOS and Android and I'll go over fundamental keyword selection strategies.

In this lecture, I’ll discuss specific keyword selection strategies for iOS and Android. I’ll also go over how to research and find the best keywords for your app.

In this lecture, I’ll show you the ASO Tools that I recommend and will use in this course.

In this lecture, I’ll show you how I use App Annie’s keyword rank tool to select optimized keywords for an App.

In this demo video, I'll create an extensive keyword list to get started with the ASO process. Watch over my shoulder as I use various techniques to compile this list to be used in the next few demo videos.

In this demo video, I'll go over creating a list of relevant keywords specific to your app by using several tools introduced in a previous lecture. Watch over my shoulder as I use each tool to compile a list of highly relevant App keywords and sort them based on competitiveness.

In this demo video, I'll go over choosing an App title based on the research we did previously. You can watch over my shoulder as I go through the App title creation process.

In this demo video, I'll take the keywords compiled in a previous video and select the best ones to use as keywords for my app. Watch over my shoulder as I show you exactly how to rank these keywords for the most visibility and exposure. I'll also show you how to validate and optimize your keywords.

In this lecture, I’ll discuss how to get more downloads for your app through localization and how to do this by doing the least amount of work. I’ll focus on the top 20% of countries as well as localization work to get over 80% of the results.

In this lecture, I will cover a sneaky iOS localization tactic that will increase downloads by doubling the amount of your keywords in english markets.

In this lecture, I’ll discuss App Categories and why you may not want to put your app in the most obvious and appropriate category. I'll also go over category stats for both Apps and Games.

In this lecture, I’ll talk about the differences in iOS and Android descriptions and how to approach each one. I’ll go over specific strategies to write an effective description. Lastly, I’ll discuss guidelines for writing your Android description.

In this lecture, I’ll go over a simple, yet time-proven formula for writing descriptions that captivate people’s and get them to download your app.

In this lecture, I’ll discuss some App launch strategies and talk about when and how to launch your app for maximum exposure and downloads.

In this video, I’ll talk about whether to make your app free or paid and how to monetize your app even if you choose to make it free.

In this lecture, I’ll talk about the importance of App reviews and about warnings & pitfalls. I’ll also go over how to consistently get reviews that will drive more downloads to your app.

In this lecture, I’ll go over App Icon strategies that will grab people’s interest and talk about how to get a quality App Icon made for next to nothing.

In this lecture, I’ll talk about strategies for your App’s screenshots, including which screenshot is most important, what screenshots to avoid and how to best design your screenshots.

In this lecture, I’ll go over what video is used for, talk about best practices for video and then discuss tools for recording quality videos for your App.

In this lecture, I’ll conclude this course by talking about forming your own systematic strategy by using the skills learned in this course to adapt to the ever-changing App Marketplace.