UX Research for Apps: User-centric from Concept to Launch
What you'll learn
- Use the tools of UX research to understand customer needs
- Conduct user-centered design and feedback sessions
- Analyze and screen app concepts
- Apply post-launch user feedback tools to UX design
- Prioritize app features to determine what to build (and what not to build)
- No specific skills or tools are required: just an open mind!
- You may have a background in UX design...or not (either is OK)
- You may be involved in a developing an App (or not)
- You may have a background in research (or not)
- You may practiced some of the techniques previously (or not)
What is the key ingredient that makes apps successful? They start with a laser focus on what users need. This course teaches you the tools and techniques needed to help you step into the shoes of customers – allowing you to shape concepts that connect and design products that stick.
Learn the professional secrets of conducting crucial user research quickly and inexpensively. Following a 6-step approach you will learn how to:
- Shape a concept
- Screen app ideas
- Conduct primary research (IDIs, surveys)
- Create customer journeys, personas and empathy maps
- Use participatory design to refine and prioritize
- Use Voice of the Customer research post-launch
There are dozens of techniques, tools and apps discussed.
Taught by veteran digital strategist and UX design researcher Dr. Todd Greenwood, this course is appropriate for anyone who is planning to build a mobile tech solution: app entrepreneurs, UX designers, and programmers.
Along the way, Todd will highlight success stories and research that were used to develop some of the most successful apps like AirBnb and the research that should have been done for…well, the failures whose designers thought they could skip it.
This 35-lesson course is hands-on, with a wealth of cost-effective techniques for gathering and analyzing survey data and qualitative insights. You’ll know when to DIY and when and where to find companies (many research solutions have recently emerged in the mobile space) that you can call upon to help.
Who this course is for:
- UX designers
- UX researchers
- Product managers
- Digital strategists
- Anyone who wants to know how to get into the minds of customers
A LITTLE ABOUT ME:
I’m a new product designer, researcher and marketer and I’ve been involved with app design and mobile research since 2009. Before that I was creating marketing websites and health behavior change programs. I’ve been part of small and large development teams, working inside agencies and as a consultant. While I’ve done my share of UI, I’ve mostly worked with UX designers on front-end research and back-end analytics helping to strategize design.
AND MY PERSPECTIVE:
I believe that user experience design is intuition guided by insights. That said, good UX designers are consumers, champions and directors of user research. If you want to design great products (and who doesn’t?) you need to quickly find out who your customers are and what they really need.
AND YET SOME MORE:
I’m proud to have helped develop web and mobile solutions for some really big name companies (Eli Lilly, Merck, and a bunch of others), a few universities, and a handful of small companies.
My background is product design and marketing, but I love designing for how people learn and moreover how learning experiences can change people’s lives for the better. That’s why I went back to graduate school, got a doctoral degree in instructional systems technology and a master’s degree in health behavior / health communications. Since leaving the academic world, I’ve been working mostly in healthcare, but I’ve also worked in financial services and consumer product design.