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Anchor Sales Force Product Training Program - Part 1
Rating: 4.6 out of 5(857 ratings)
1,847 students

Anchor Sales Force Product Training Program - Part 1

An In-depth Course on the Company’s Products and Processes
Created byAnchor Care
Last updated 4/2023
English

What you'll learn

  • Understand the origins of the Company
  • Be well-informed about the vision, mission and USP of the Company
  • Know the current industry and growth prospects
  • Have complete understanding of the Company's products

Explore related topics

Course content

4 sections • 27 lectures • 1h 29m total length

  • Your Company Profile5:12

    Anchor's profile, including its Mumbai main office, its 1962 establishment, the FMCG sector since 1997, and its oral, personal, and home care product lines.

  • Your Company Profile Assessment
  • Anchor Management2:06

    Identify Anchor Consumer Products' founders and current directors, Mr. D L Shah, Mr. Sanjay Shah, and Mr. Atul Shah, and review Atul's and Sanjay's qualifications.

  • Anchor Management Assessment
  • Your Company's USP4:42

    Explore Anchor Consumer Products' unique selling proposition by reviewing its high-quality oral, personal, and home care features, including India's first 100% vegetarian toothpaste and 0% filler soaps.

  • Your Company's USP Assessment
  • Your Company's Process2:32

    Discover your company’s process across facilities in Kutch and Haridwar; Kutch spans 55 acres manufacturing Dinosaur range and Anchor toothpaste, while Haridwar covers 21 acres producing soaps, toothpaste, and toothbrushes.

  • Your Company's Process Assessment
  • Your Company's Quality Standards1:31

    Learn how your company upholds international quality standards through GMP manufacturing and 100% vegetarian toothpastes recognized by the Oral Health Foundation, UK, and the Vegetarian Society, London.

  • Your Company's Quality Standards Assessment
  • About Your Industry2:56

    Identify Anchor Consumer Products across oral care, personal care, and home care. Summarize oral care at 15,800 crore with 8.69% CAGR, personal care at 54,500 crores with 11%.

  • About Your Industry Assessment

Requirements

  • Basic understanding of Sales
  • Basic proficiency in English

Description

Anchor Sales Force Product Training Program is a comprehensive course that will help you gain complete knowledge about the company, its products, its distributor and retailer profiles, its target audience as well as your sales targets and potential incentives. You will learn about each product offered under each distinct category, their features and benefits, available SKUs and applicable flavours and fragrances. This course will help you understand the company’s history, acquaint you with top management, inform you about current industry trends and quality standards maintained by the manufacturers.

Through this course, you will learn about the ideal attributes of the target audience for each product of the company across categories, including their age range and ideal preferences. The process for appointing and listing distributors and retailers is also outlined within the course with detailed assessments for each step in the process to aid better retention and understanding of the topic. As you progress through this course, you will be made aware of the targets expected to be achieved by you as well as the incentives that can be earned through successful achievement of these targets. You will get to know about the advertising efforts of your company including their social media presence and promotional videos. All of the information within the course will help you understand your role in the company better and help you pitch your company’s products to distributors. There will be detailed assessments after each lecture that will test your knowledge and help you recall the material learnt.

Who this course is for:

  • Sales Executives
  • Area Sales Managers

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