
Explore the responsibilities of corporate show calling for theater and stage management, from arrival on site to live show, and assess whether this fast-paced, travel-heavy role suits you.
Explore gender specificity in showcalling, clarifying pronouns aren’t fixed to gender; the on-site show crew is mixed, with female roles in auto cue, graphics, and client management.
Compare theatre and corporate showcalling, detailing standbys and goes, queueing, and running orders; theatre follows a linear, begin-to-end flow, while corporate events hinge on presenter availability and tight schedules.
Showcalling translates the running order into cues, standbys, and goes, delivering one voice with calm clarity to guide the crew through a seamless presenter flow.
Develop calm, clear showcalling under pressure by recognizing graphics, coordinating department standbys, and communicating rehearsals and cues to keep the presenter happy, and the crew informed.
Explore showcrew roles and their locations, from graphics and video operators to screen switchers and vision mixers, and learn how to collaborate with them around the screen.
Learn how lighting operates in corporate events, using queue-based lx cues and practical states—from walk-in to presenter, vt, and q&a moments—while aligning with branding and color.
Manage the sound desk and a2, track microphone numbers with a ready show flow, and cue presenters, vts, and music through program sound for a clear show.
Apply comms discipline to ensure one voice on the show call, with the caller deferring to producers when needed, and everyone turning off comms when leaving, to maintain focus.
Learn how to handle Voice of God announcements and program sound for stage management, including when to use a professional voiceover, live versus pre-recorded, and ensuring crew hear presenters clearly.
Coordinate with the sound operator on VT sources from hard drives, media servers, or PowerPoint to ensure the correct fader and seamless video start and end.
Coordinate media servers to deliver high-resolution widescreen content on timelines, from opening videos to name stings, and resist late changes to protect the show.
Learn how the vision mixer coordinates camera operators with constant communication, briefs the show caller on unusual shots, and uses camera left/right terminology to cue cameras smoothly.
AutoCue runs the script for the presenter in a dedicated operator system, formatted for readability and slide cues, with strict version tracking of changes.
When you work as a theatre DSM you always start rehearsals at the beginning and end at the end. Corporate event rehearsals are always a jumble - dependent on the availability of presenters. You are the living breathing running order for the showcrew. Sometimes a presenter doesn't rehearse at all. Together with the event producer and the technical crew you are pulling together a show, always under time pressure. You don't get a second hit.
The good news is that the process of putting together cues is the same so your theatre training equips you with skills which are absolutely transferable. What changes is your position in the room.
In theatre many people will be instructive to you as to how they want a cue sequence to run. the director, the lighting designer. In corporate events you will find yourself more at the centre of the decision making. Sometimes you will know more about how to do this than the junior producer you may be working with and supporting. This course will prepare you for that shift in authority as well as the technical differences between the two worlds.
I have been a professional showcaller for over 25 years with a background in theatre stage and company management. The course gives you a good grounding in corporate showcalling. The technical departments, the producer, client, showcaller relationship. Building your showbook from a set of disparate information from arrival onsite to the show going live.
The videos in the course have been updated in early 2026 to reflect changes in the industry together with hybrid streamed shows.
At the end of the course there is a short video demonstration of how it sounds to hear a show called.