Airline Strategy: How to run an airline
What you'll learn
- You will be able to identify the key differences in airline strategies
- You will understand the different levers influencing airlines performance
- basic knowledge of business
- basic knowledge of airlines
Disclaimer: this course was created in 2015 and doesn't include anything on the most recent events especially the pandemic.
Nonetheless the fundamentals of the aviation industry are the same and as such, understanding the intricacies of the business helps understand the challenges brought by the COVID-19 crisis.
The airline industry best-kept secrets!
The top 10 things airlines don't want you to know!
“ Why do prices change? "
" Why are connecting flights cheaper than non-stop one?"
“ Why do we even have to connect? "
And ultimately “ Why do airlines struggle to turn a profit? "
Now that we did the clickbait, let's speak about content.
This course is structured around the strategic functions of an airline: network and fleet planning, revenue management, product definition, and sales and distribution, in order of importance.
It is designed to help newcomers, job seekers, analysts, journalists, and curious understand the fundamentals of the airline business.
The course is very dense and side discussions are encouraged to clarify any outstanding point.
The operational aspect of running an airline such as Flight Operations, Maintenance Operations, and Ground Operations are not part of the course, they are mentioned only as cost components and product differentiators when applicable.
Join the Airline Business Courses community on Udemy!
---- EDIT ----
- Added a new lecture about Mergers and Acquisitions in the airline industry, why do airlines buy each other or merge
Who this course is for:
- If you want to join an airline and need to prepare
- If you need to report (as a new financial analyst, or journalist) on the airline industry
- If you are a curious frequent flyer
- If you are new to the airline industry and need to understand the broader context
Faical is an Airline Strategy specialist, speaker and author of "a Lifelong Flight"
Faical began his career in 2004 in Spain and fell in love with the aviation business. After working for two airlines, he joined a consulting firm specialized in the airline industry. For more than 5 years he lead consulting engagements in the areas of Strategy, Network Planning and Revenue Management. Among those assignments, he launched a startup airline in Africa.
He then held multiple positions at technology companies that delivers solutions to the airline industry, and consumer products.
In 2018 he published his first novel A Lifelong Flight inspired by his experience in the industry.
His knowledge of the airlines goes beyond the customer facing functions and reaches for the very core of the companies.
"As a passenger, we don't see the amount of work being done at an airline; we tend to think an airline is only made of pilots and flight attendants but there is so much more happening out there!"
"I always knew I wanted to work for an airline, but I didn't know what I could do, where to start?"
"I was lucky I started in the Network Planning area, which is very central and gave me exposure to the entire airline"
"I had exposure to CEO level issues at a relatively young age and it made me grasp the global picture quicker"
Faical is an enthusiastic traveler and he visited 50+ countries.