Airline Strategy: How to run an airline

The first airline course on the platform, now FREE !
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You will be able to identify the key differences in airline strategies
You will understand the different levers influencing airlines performance


  • basic knowledge of business
  • basic knowledge of airlines


The airline industry best-kept secrets!

“ Why do airlines struggle to turn a profit? "

“ Why do prices change? "

“ What is a hub and spoke? "

This course is structured around the strategic functions of an airline: network and fleet planning, revenue management, product definition, and sales and distribution.

It is designed to help newcomers, job seekers, analysts, journalists, and curious understand the fundamentals of the airline business.

The course is very dense and side discussions are encouraged to clarify any outstanding point.

The operational aspect of running an airline such as Flight Operations, Maintenance Operations, and Ground Operations are not part of the course, they are mentioned only as cost components and product differentiators when applicable.

Join the Airline Business Courses on Udemy!

---- EDIT ----

- Added a new lecture about Mergers and Acquisitions in the airline industry, why do airlines buy each other or merge

---- EDIT ----

- Link to the EBOOK: a Lifelong Flight, the ebook is not included anymore since the course is now free

As of April 2021, the course is now free, I appreciate the support but I haven’t had time to update the material since I created it and so I feel like it should now be free.

If you want to support please buy the ebook on any of the stores where it is available, and don’t forget to connect on Linkedin!

Who this course is for:

  • If you want to join an airline and need to prepare
  • If you need to report (as a new financial analyst, or journalist) on the airline industry
  • If you are a curious frequent flyer
  • If you are new to the airline industry and need to understand the broader context

Course content

5 sections11 lectures2h 9m total length
  • Introduction


Airline Strategy specialist
Faical Allou
  • 4.2 Instructor Rating
  • 599 Reviews
  • 7,593 Students
  • 3 Courses

Faical is an Airline Strategy specialist, speaker  and author of "a Lifelong Flight"

Faical began his career in 2004 in Spain and fell in love with the aviation business. 

After working for two airlines, he joined a consulting firm dedicated to the airline industry. 

For more than 5 years he lead consulting engagements in the areas of Strategy, Network Planning and Revenue Management. 

During his consulting years, he also founded a startup airline in Africa. 

He also held positions at technology companies that delivers solutions to the airline industry. 

In 2018 he published his first novel A Lifelong Flight inspired by his experience in the industry.

His knowledge of the airlines goes beyond the customer facing functions and reaches for the very core of the companies. 

"As a passenger, we don't see the amount of work being done at an airline; we tend to think an airline is only made of pilots and flight attendants but there is so much more happening out there!" 

"I always knew I wanted to work for an airline, but I didn't know what I could do, where to start?" 

"I was lucky I started in the Network Planning area, which is very central and gave me exposure to the entire airline" 

"I had exposure to CEO level issues at a relatively young age and it made me grasp the global picture quicker" 

Faical is an enthusiastic traveler and he visited 50 countries. He loves Live Music and Basketball.