Advanced Advertising Strategy: Data, Creativity & AI
What you'll learn
- Master Audience Analysis: Deep dive into segmentation, targeting, and behavior analysis to craft precise campaigns.
- Develop Creative Campaigns: Build innovative and emotionally resonant campaigns that connect with your audience.
- Utilize AI Tools and Insights: Leverage cutting-edge AI and digital tools to refine audience targeting, messaging, and performance tracking
- Plan Multichannel Strategies: Learn to integrate digital and traditional media channels effectively.
- Measure and Optimize Performance: Understand metrics, set meaningful KPIs, and iterate campaigns based on real-world data.
- Cut Through the Noise: Recognize, challenge, and unlearn common advertising myths—focusing on what truly drives results.
Requirements
- Marketing Knowledge: A basic understanding of marketing concepts will enhance your experience, though it is not mandatory.
- Interest in Advertising: Ideal for professionals aiming to expand their advertising strategy toolkit.
Description
Tired of tactics that sound smart on slides but fail in real life?
This course is for marketers who want clarity—not chaos—in an era overloaded with noise, hustle, and hacks.
I’m Ventseslav Hikov, Chief Strategy Officer at BBDO, with over 30 years of global advertising experience. I’ve had the privilege of building and learning from some of the world’s most iconic brands—Snickers, Heineken, Volvo, and Pepsi.
This course teaches what actually works in advertising strategy—grounded in real practice, evidence, and the fundamentals of branding.
No jargon. No shortcuts. Just clear thinking and proven tools to help you become a more strategic, bullshit-resistant marketer.
What You’ll Learn:
Data That Matters
Learn how to cut through the dashboards and focus on insight-driven strategy.
Smart Audience Targeting
Stop guessing. Use real behavior and segmentation to find the right people.
Creative That Converts
Master how to build campaigns that resonate emotionally and deliver results.
Integrated Channel Strategy
Coordinate digital and traditional channels for unified brand impact.
Performance Without Tunnel Vision
Balance short-term gains with long-term growth—built on the 60:40 principle.
AI as a Strategic Assistant
Discover how tools like ChatGPT and AI-powered research can sharpen your thinking—not replace it.
Why Take This Course (And Why From Me)?
Most courses teach you to run faster.
This one teaches you where to run—and why.
I don’t just teach theory—I teach what I’ve practiced for decades at the highest level. And I believe strategy should be simple, human, and deeply curious.
You won’t just get frameworks. You’ll get:
Real-world case studies from campaigns that worked.
Mental models for clear decision-making.
Permission to stop chasing trends—and start asking better questions.
Ready to Think Strategically?
If you’ve been looking for a bullshit-free marketing course—welcome.
Enroll in “Advanced Advertising Strategy: Data, Creativity & AI” today and start building campaigns that don’t just sell—but endure.
Who this course is for:
- Marketing Professionals: Elevate your strategic thinking and execution skills.
- Product Managers: Align advertising strategies with product goals for impactful results.
- Entrepreneurs and Startups: Build the advertising foundation necessary to grow your brand.
- Advertising Strategists: Enhance your ability to craft effective campaigns for diverse industries.
- CMOs and Business Leaders: Drive organizational growth through innovative advertising approaches.
Instructor
- 4.6 Instructor Rating
- 654 Reviews
- 38,357 Students
- 6 Courses
Hi, I’m Ventseslav Hikov—Chief Strategy Officer at BBDO, and a lifelong advocate for thinking before doing, with 30+ years of experience building real brands in the real world.
While many marketing courses promise instant growth through hacks, hustle, or hype, I take a different path. I teach branding and advertising with clarity, evidence, and respect for the fundamentals that actually work. If you're ready to stop chasing tactics and start building real strategy, you're in the right place.
I’ve had the privilege of working with and learning from global giants like Snickers, Heineken, Volvo, and Pepsi. What I share in my courses isn’t theory—it’s the result of decades in the trenches, combined with a deep belief in lifelong learning.
My courses are not for trend-chasers. They are for marketers who want to think clearly, ask smarter questions, and build lasting brands with strategic fundamentals.