A User Experience Approach to Idea Generation and Evaluation

Name: A User Experience Approach to Idea Generation and Evaluation
Rating: 4.3 (12 reviews)

Hands-on Techniques for brainstorming and collaboration to infuse your organization with design-thinking

Created byFrank Garofalo, Garofalo UX

Last updated 1/2019

English

What you'll learn

Identifying and forming consensus on key target audiences.
Specifying key objectives to measure and gauge for success.
Generating ideas to prioritizing capabilities for new solutions and the related benefits.

Course content

5 sections • 27 lectures • 1h 27m total length

PREVIEW: Introduction to the Course3:38
An introduction to the course and the course objectives, as well as meet the Instructor.
PREVIEW Sample Lecture: Pitch & Critique4:27
This sample lecture focuses on a presentation method called, Pitch and Critique.
Lecture Goals:
Embrace critiques from other individuals through a focused process.
Minimize interruptions during your presentation
PREVIEW: Introduction Conclusion3:10
A conclusion for the course introduction, including a walk-through of the methods and techniques taught within the course.

Section Introduction1:58
Introduction to the first series of lectures within the course. Including a brief "disclaimer" about this specific combination of methods.
The lectures in this section provide some quick methods and techniques, especially helpful, when collaborating in a group of people or small team.
Design and Ideation is messy1:35
A high-level discussion about how the design process and brainstorming can be a messy, collaborative, social process.
User Experience4:33
Establishing a baseline for the definition of the term "user experience."
Rules of Engagement and Parking Lot methods8:21
Two methods for collaborating in a group setting to empower the group to set their own rules, as well as a friendly manner to handle "off-topic" items.
Yellow-Card Sticky Notes and Instant Replay methods2:37
Two methods for collaborating in a group setting to try to minimize people talking over one-another, and a method to recap/review discussions.
6-Thinking Hats method4:01
A method for collaborating in a group setting to channel feedback and discussions using prompted perspectives.
Quiz
Section Conclusion0:54
A quick summary of the items covered within this section of the course.

Section Introduction0:38
An introduction to Section 3 of the course.
Goal: Identifying and forming consensus on key target audiences.
Setting the Frame1:41
A method to identify a frame of reference (a brief slogan or tagline) that helps to measure your ideas against a desired design theme.
Activity: Setting the Frame
Experience Journey Hexagons5:16
A method to establish a common vision for a project or product.
Target Audience4:35
A method to determine the key customer or key user who will be the focus for your product, system, or service.
Activity: Target Audience
Empathy Mapping5:29
A method to map out the key workflows and key experience steps for the identified primary target audience.
Activity: Empathy Mapping
Section Conclusion0:41
A quick summary of the items covered within this section of the course.

Section Introduction0:37
Journey Mapping4:38
A method to tell the story of the experience for your primary target audience or customer, including all touch-points throughout their engagement with your product or company.
Activity: Journey Mapping
Activity: Sketch-A-Robics3:28
A quick (hopefully, fun) activity to show that anyone can draw simple sketches during a brainstorming session.
BIG - Big Idea Generation4:45
A method to generate ideas, including wild ideas, then to begin to categorize and sort the ideas to act upon.
Activity: BIG - Big Idea Generation
Section Conclusion0:41
A quick summary of the items covered within this section of the course.

Section Introduction0:48
An introduction to Section 5 of the course.
Goal: Generating ideas to prioritizing capabilities for new solutions and the related benefits.
Feasibility & Desirability7:44
A method to evaluate ideas using the criteria of the perceived feasibility and perceived desirability. Through this evaluation to further prioritize the ideas to act upon.
Activity: Feasibility & Desirability
StoryBoarding5:25
A method to create a series of visual panels, as sketches, outlining the sequence of events your target-audience will experience.
Activity: StoryBoarding
Section Conclusion0:48
A quick summary of the items covered within this section of the course.
BONUS Lecture: Value-Proposition Canvas2:48
A method to generate a quick diagram capturing your team's understanding between: the needs of your target audience an the needs of your business.
BONUS Activity: Value-Proposition Canvas
BONUS: Course Conclusion2:20
A conclusion for the course with some final, parting thoughts and a list of available resources.

Requirements

This is an introductory level, course with hands-on activities to take a user-centered design approach to generating and evaluating ideas.
Paper (and/or sticky notes), and a writing utensil (pen, pencil) would be helpful to have available for the activities.

Description

This course will explore hands-on techniques for generating and evaluating ideas, including methods that work for both individuals and small teams. Content of this course has an emphasis towards user experience as it relates to software, but the ideas can be applied to many disciplines.

Course includes:

Identifying and forming consensus on key target audiences;
Generating ideas to prioritizing capabilities for new solutions and the related benefits; and,
Specifying key objectives to measure and gauge for success.

I hope you take advantage of the activities provided in the course, as well as all the lecture videos. Each section of the course will start with a section introduction video and a section conclusion video. The first section of the course is offered, through Udemy, as a free preview of the course. Section two of the course will start to dive into the core content of the course.

Created by Frank Garofalo, Principal Consultant of Garofalo UX.

Please note, for languages other than English, course content transcriptions are automatically generated by Udemy and may not be accurate translations. Sorry for any inconvenience.

Who this course is for:

An Entrepreneur working on creating a new product.
An Entrepreneur working on updating an existing product.
Any employee working on creating a new product.
Any employee working on updating an existing product.

A User Experience Approach to Idea Generation and Evaluation

What you'll learn

Explore related topics

Course content

Introduction & Preview3 lectures • 11min

Overview & Ways to Collaborate in Groups7 lectures • 24min

Idea Generation: Part 16 lectures • 18min

Idea Generation: Part 25 lectures • 14min

Evaluating Ideas6 lectures • 20min

Requirements

Description

Who this course is for: