Marketing Plan - Write The Perfect Plan: SOSTAC® framework

Learn how to write the perfect plan in 4 minutes, then perfect it in approximately one hour. 8 other short lectures approximately 7 minutes each lecture. The SOSTAC® Planning framework was voted in the Top 3 Business Models in the world by the Chartered Institute of Marketing's Centenary Poll and has since been adopted by Linkedin, KPMG, hundreds of start-ups and thousands of professionals across the world. Here it is presented by the original author of SOSTAC® Planning and founder of the official SOSTAC Portal, PR Smith.

The 6 sections in a SOSTAC® Plan are easy to remember.

1. Situation Analysis (where are we now);

2. Objectives (where are we going)

3. Strategy (how do we get there?)

4. Tactics (the details of strategy)

5. Action (how do we ensure excellent execution of the plan)

6. Control (how do we know we are getting there - what metrics should we watch?)

NB This very short course DOES NOT include sample plans. Instead, author, PR Smith spends time showing you how to write the perfect plan, what the 6 key sections of great plans are, what these 6 sections must include, and how they all fit together in an easy-to-remember way.

TEDxTalk speaker, author & adviser, PR Smith brings this unique planning framework to life in a colourful, fast-moving, easy-to-remember way. By the end of this course, you will know the structure you need to write the perfect plan.  You can perfect it thereafter. In fact, once you have taken this course, you will be able to immediately sign up for the separate SOSTAC® Certified Planner course & certificate (approved by the UK CPD Standards Office).  Please note we try to keep this course to 60 mins max. We do not include case studies and templates instead we give you some short punchy video lectures and one or two small documents about more resources - at the very last lecture.