
Get to know who I am, why I'm a fan of copywriting hacks, and the way in which this course is structured.
In this first lecture on headlines, you'll learn about helping your readers self-identify, and about the power of making promises... explicit or implicit.
Learn three more headline copywriting hacks focused emotions, specificity and the magic of the open-ended headline...
These three body text hacks cover the discipline of front-loading important information, the use of an active voice and more.
These three copy hacks teach you how to make your body text look easy to read, tell your readers what to expect, and more.
These are the final 4 body text copy hacks. You'll learn how to show instead of telling, how to maximize the use of social proof, and more.
In this lecture you'll learn how to optimize your call to action in three essential ways, including the use of supportive information placed close to the action button.
These final four copy hacks for the call to action area of any page or screen includes tips on making the purchase feel risk-free, in addition to making the purchase easy to complete... and more.
Just a short video message from me, offering my congratulations and outlining the steps forward...
Two of the most important lessons I’ve learned during my 35 years as a professional copywriter are...
I learned the first lesson early on, with the help of my early mentors and peers.
The second lesson took me much longer to figure out.
For years I was trying to improve early drafts of my copy simply by reading through it and looking for places where I could give it a few tweaks.
This informal approach simply doesn’t work.
That’s why I developed my 21 Copywriting Hacks.
These proven hacks represent a checklist I can use to improve the three core elements of any sales page... the Headline, the Body Text and the Call To Action.
Using a formal checklist has given me the edge I’ve needed to consistently deliver powerful results for my clients, win international copywriting awards, and earn a strong 6-figure income year after year.
And now it’s your turn...
By taking this course and learning how to apply each group of hacks, you’ll give yourself a massive advantage moving forward.
Whether you’re a freelance copywriter, in-house copywriter, entrepreneur or growth hacker... good things happen when your copy starts to deliver higher conversion rates and more sales!
"Your 21 Copywriting Hacks course was incredibly timely for me! I got it while I was in the middle of writing an online sales page for a client. Long story short, I applied just 3 of your hacks to one part of the page, and my client is super-excited about its generating lots of sales for her two-book bundle. A great big ol' THANKS for putting this course out there now!" Natalie Rotunda
"Solid, helpful checks and reminders will certainly improve my copy, as well as develop my copywriting skills on future projects. Good value course..." Jim Mahannah