Content Strategy for Indie Game Developers
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Content Strategy for Indie Game Developers

How to Make Players Come to You By a Beautiful SEO Accident
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4 students enrolled
Created by Rachel Presser
Last updated 7/2017
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Craft a content strategy that works for their game studio and use the power of content and search engines to find new players and rise above the indiepocalypse and market saturation that we tend to deal with.
  • Differentiate between content attributes and types of content to form and engage a fanbase.
  • Tell what makes content effective ("good") and whether or not it's having an effect on their desired audience.
  • Properly analyze and use keywords based on real people's search habits to effectively draw traffic to a game.
  • Utilize tools and research methods to come up with topics and types of content that will grab peoples' attention.
  • Map out the steps players go through in discovering their games and use content to improve discoverability.
View Curriculum
  • This course is open to anyone who wants to learn more about content strategy but specifically with a bent for the interactive entertainment industry (video games.)
  • No marketing or game design/programming experience is necessary.

Indie game developers are facing a discoverability crisis: there's so many games out there. Too many games, perhaps!

Marketing your game is one of the biggest thorns in game devs' sides, especially with so many more games out there now. But fear not: you have a fighting chance against the indiepocalypse by harnessing the power of content marketing and forming a solid content strategy that will keep attracting people to your game long after you post it! Content is king and you're going to learn why it's the future of selling indie games and growing a fanbase.

This webinar is appropriate for all technical proficiency levels, no marketing knowledge or game development experience is necessary! If you're not in games but in another creative profession that involves world-building such as a novelist or filmmaker, you may also find this content marketing and content strategy webinar helpful. The following topics will be covered:

  • SEO basics
  • How and why content marketing works
  • Forming a content strategy using both data and intuition
  • Different types of content and their attributes
  • How to give your audience what they really want
  • Gathering a fanbase in and outside of gaming circles
  • And much more!

Anything from blog posts to videos to photography and VR experiences can be used to draw people into your game world and genuinely become interested in your work. This is no small feat in what's a very noisy world we have today. Learn how you can harness the power of content strategy so that you can hop to your success today, so you can chill on your pad tomorrow!Ⓡ

Who is the target audience?
  • Indie game developers who want to learn how to market their games more effectively, namely if other avenues like games press and huge email lists aren't available to them yet.
  • Marketing department employees of midsize and AAA studios looking to expand into content strategy.
  • Anyone in other digital media-based professions who wants to learn about content strategy for low budgets and creative minds!
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Curriculum For This Course
Lesson 1: Intro and Why Should Indie Developers Look to Content Marketing?
1 Lecture 07:02

Introduction: a little about me and Sonic Toad Media & Consulting followed by what content marketing is and why indie developers need to start paying attention to it. 

Key Takeaways:

  • The definition of content marketing
  • Types of content
  • The "too many games" phenomenon and why content marketing can help you rise to that challenge 

    Preview 07:02
    Lesson 2: Why Content Just Works
    1 Lecture 04:42

    Why Content Just Works: A brief history of content marketing and the chief reasons that business owners and marketing departments in companies of all sizes are looking to content.

    Key Takeaways:

    • Why content creation is better value for your marketing budget compared to other types of outreach
    • How and why content gets results
    • The context of video game tie-ins and using games as content
    Preview 04:42
    Lesson 3: What is Content Strategy and "Good" Content for Indie Game Developers?
    1 Lecture 05:18

    What's the difference between content marketing and content strategy? What makes content "good"?

    Key Takeaways:

    • Learn the difference between content marketing and content strategy
    • The importance of getting to know your audience and keeping them happy
    • How to tell whether your content is making a difference
    Preview 05:18
    Lesson 4: The Cornerstones of Effective Content
    1 Lecture 03:48

    The Cornerstones of Effective Content: what would compel someone to read your blog or watch your video when there's billions of pieces of content, including games, already out there? Learn why people click and share and how you can tie this into getting people to pay attention to your game!

    Key Takeaways:

    • Content directly related to games vs. content about the game's subject matter(s)
    • What makes content--
      • Interesting
      • Entertaining
      • Useful
      • Timely
    Preview 03:48
    Lesson 5: The Lifecycle and Aftermath of Content for Selling Games
    1 Lecture 02:51

    The Lifecycle and Aftermath of Content: How do you know if your content is effective or not? 

    Key Takeaways:

    • How to evaluate content
    • Evaluation tools
    • Analyzing search vs. share
    Lesson 5 Video

    We're about halfway through the course, so let's take a quiz on what you've learned so far about how to use content to sell your game.

    Content Marketing for Indies Quiz!
    6 questions
    Lesson 6: The Importance of Content Delivery
    1 Lecture 03:54

    The Importance of Content Delivery: Having great content alone is just one piece of the puzzle. What about where your content is going? How are people viewing it?

    Key Takeaways:

    • The difference between the "how" and "where" of content delivery
    • Finding the right places to distribute content
    • How to determine the best ways to deliver content
    Lesson 6 Video
    Lesson 7: Let's Play! The Player's Journey
    1 Lecture 06:03

    The Player's Journey: How do people find out about your game? What's the way that people typically find out about indie games in general, and how can you use this to create effective content that leads people to your game?

    Key Takeaways:

    • How to map the player's journey from discovery to post-purchase
    • Identifying key areas in each step of the player's journey to create content
    • Using the player's journey map to spur fan-created content
    Lesson 7 Video
    Lesson 8: Player Personas: Who Plays My Games?
    1 Lecture 04:57

    Player Personas: Who plays your games? People who play games aren't a monolith, but depending on the kind of game you're making you'll be likely to notice patterns over time about your player demographics, countries of residence, and behaviors that can definitely inspire relevant content.

    Key Takeaways:

    • How to craft a player persona
    • Learn the differences between markets, demographics, and psychographics
    • How to use observations about players' behaviors, values, and preferences to craft effective content
    Lesson 8 Video
    Lesson 9: Not a Key in Door Puzzle: Keywords and Summary
    1 Lecture 10:23

    Keywords and The End: Content creation tells stories and uses a lot of intuition, while keywords are the more scientific and data-oriented side of content marketing and strategy. How do you know what people are searching for? How can you use those billions of searches performed every day to drive traffic to your game?

    Key Takeaways:

    • How search engines index your webpages
    • Free and paid resources to find relevant keywords and phrases
    • How to create a keyword map that will draw traffic based on data science
    • A summary of what you've learned in this whole webinar

    Lesson 9 Video

    You're done with the course! Want to test your newfound knowledge of content strategy before you go forth and create awesome things with it?

    Wrap-Up Quiz on Content Strategy for Indie Game Devs
    5 questions
    About the Instructor
    Rachel Presser
    0.0 Average rating
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    4 Students
    1 Course
    Sonic Toad Consulting: writer, strategist, crazy toad lady.

    Rachel Presser is the founder of Sonic Toad Media and Consulting. She is an indie game developer, freelancing and gaming industry consultant, former tax law practitioner, business educator, and crazy toad lady. Rachel loves to not just play and make games, but teach people about the business of games. 

    She can be found at skate parks, game jams, hardcore shows, or in the marshes of the southeast Bronx being clobbered by amphibians.