Toolkit is a complete, affordable, easy to use digital marketing platform for small businesses and non-profits.
In this course you will learn what Toolkit is, what's great about it and why Constant Contact has made this seismic shift in their long-standing product platform.
In the overview section all three subscription levels are explained, compared and contrasted with suggestions regarding which option would be best for you.
Whether you are a current, past or prospective Constant Contact user, this free course will tell you everything you need to know about Toolkit.
This course is for anyone that wants information about Constant Contact and their new Toolkit platform.
You could be a current Constant Contact user wondering whether you should transition to Toolkit.
You could be a past Constant Contact user who wants to learn more about the new system.
You may never have used Constant Contact before but are considering signing up.
I am going to quickly cover what Toolkit is and why Constant Contact is making this big change.
I am going to explain the new Organization, Features and Pricing.
And I’m going to demonstrate 14 individual functions and compare how you accomplish them in Toolkit vs. the existing Constant Contact platform.
This is a general overview not an in-depth examination.
What’s different and what’s the same.
You don’t have to watch every video, just the ones that apply to or interest you.
What is Toolkit and why is Constant Contact making this change?
Constant Contact released Toolkit in late April 2014.
Toolkit is a new approach to Digital Marketing.
Most of the functionality is identical to the existing platform.
Constant Contact has made this change to better organize, price and market their service.
I’m excited about Toolkit because it’s structure is directly in alignment with my Customer Factory Marketing Model and the way I teach Touch Marketing.
You should be excited because Toolkit gives you all your different marketing touches all in one box.
Toolkit is inexpensive and easy to use.
I am going to teach you Touch Marketing Mastery with Constant Contact Toolkit in a separate paid course.
In this video I talk about the three different subscription levels available in the new Constant Contact Toolkit: Basic, Essential and Ultimate.
I describe what features are available in each one, how much each one costs and why you might choose on level over another.
I recommend the Essential package for most small businesses and non-profits.
The Basic package starts at $20 per month for up to 500 contacts and includes one username, email marketing and the graphics library function.
The library function is limited to 250 megabytes of storage in the Basic package.
Basic users can access all of Constant Contact’s Plus Campaigns but must pay $50 per Plus Campaign per use.
Plus Campaigns include Facebook Promotions, Local Daily Deals, Smart Trackable Coupons, Surveys, Donation Collection and a number of other more advanced features.
If you only plan on using these features once or twice per year, only need one username and feel the 250 megabytes of graphic storage is sufficient for you, then the Basic Package is right for you.
The Essential package starts at $45 per month for up to 500 contacts. Essential includes up to 3 usernames per account and offers up to 2.5 gigabytes of storage in the graphics library.
Essential customers also can use an unlimited number of Plus Campaigns at no additional charge.
Essential is an amazing bargain for only $45 per month.
The Ultimate package starts at $195 per month for up to 500 contacts and includes up to 10 usernames per account. The library storage level remains at 2.5 gigabytes and unlimited Plus Campaigns are also included.
Ultimate also includes your own Constant Contact marketing coach available during all business hours on weekdays.
Constant Contact marketing coaches are your single point of contact at Constant Contact. They learn all about your specific business and challenges and offer strategic marketing advice and Toolkit marketing guidance. They also help you build, upload and segment your contact lists.
They won’t do copywriting, website development or advanced design work. They also will not create or modify your social media accounts.
Constant Contact has a Custom Design Group that does graphics work, copywriting and campaign creation at charge on a per-campaign basis.
In this video I explain the new organization, features and pricing of Constant Contact Toolkit.
Toolkit has a complete different look. The colors, layout and design scheme have been significantly altered.
Tasks are grouped by objective rather than functionality. In other words, they are organized by what you are trying to do rather than what tool you plan on using.
For example, you will find email features in different places depending upon whether you’re looking to send a newsletter, a special offer, request a review or promote an event.
There are four main buttons/areas of interest: Campaigns, Contacts,Reports and Library.
Everything works exactly the same as before - once you get down below the surface.
But the surface looks sufficiently different that you may be put off by it or wonder how you’re going to get your normal day-to-day tasks done.
In Toolkit the subscription pricing is based upon how many contacts you have. You are not charged for anything else - unless you choose the Basic level.
You can keep your current pricing and platform if you prefer.
This is a short video produced by Constant Contact that explains what Plus Campaigns are and how they can be used by small businesses and non-profits to generate revenue.
If you are a new Constant Contact customer, someone who is just about to sign-up, your new account will be in Toolkit.
If you are an existing Constant Contact customer, transitioning your account to Toolkit is optional at this time. You do not have to change your account.
If you do choose to transition, you must request that this be done by email.
There are three reasons you would not want to transition right now and, in fact, if any of these three things apply to you and your account, Constant Contact will not currently allow you to transition to Toolkit.
If you have over 200 email campaigns in your account you cannot currently transition to Toolkit.
If you have been organizing your emails into folders
If you are using the Archive feature for your emails
This video is an introduction to a series of videos that explain 14 different functions in the new Constant Contact Toolkit marketing platform.
In this video I talk about how the log-in screen looks the same but the home pages look completely different between the existing Constant Contact platform and the new Toolkit platform.
In this video I talk about how to use the CREATE button in the new Constant Contact Toolkit platform to begin the process of creating an email blast or Plus Campaign promotion.
In this video I explain how to create an Email Campaign in Toolkit and contrast that with how it is done in the existing Constant Contact platform.
In this video I explain how to create a Facebook Promotion in Toolkit and contrast that with how it is done in the existing Constant Contact platform.
In this video I explain how to create a Trackable Coupon in Toolkit and contrast that with how it is done in the existing Constant Contact platform.
In this video I explain how to create a Local Deal in Toolkit and contrast that with how it is done in the existing Constant Contact platform.
In this video I explain how to promote a Live Event in Toolkit and contrast that with how it is done in the existing Constant Contact platform.
In this video I explain how to a non-profit organization can use the new Collect Donations functionality in Constant Contact Toolkit to support their fundraising efforts.
This is a short video produced by Constant Contact that explains what an Autoresponder email series is and how it can be used.
In this video I explain how to create an Autoresponder Email Series in Toolkit and contrast that with how it is done in the existing Constant Contact platform.
In this video I explain how to create a Survey in Toolkit and contrast that with how it is done in the existing Constant Contact platform.
In this video I demonstrate the Graphics Library functionality that was rolled out by Constant Contact in late 2013 and is available in both Toolkit and the existing platform.
In this video I demonstrate the Contact Management 2.0 functionality that was rolled out by Constant Contact in late 2013 and is available in both Toolkit and the existing platform.
In this video I give a preview of my upcoming course which will explain how you can strategically employ Constant Contact Toolkit to dramatically increase your revenues
Frank Felker's 40+ years of entrepreneurial experience have run the gamut from home-based and storefront businesses through nationwide seminar production and international newsletter publishing, to the founding of a tech start-up where he raised over $3 million in seed and early stage venture capital and shepherded the firm to publicly-traded status.
Along the way he has helped hundreds of companies better understand and communicate the essence of their enterprises to their target audiences. From the smallest business to multinational behemoths, Frank's advice and insight have been sought out across the country and around the world.
He has presented at The John F. Kennedy Center for the Performing Arts as well as at the headquarters and boardrooms of Texas Instruments, America Online, Warburg Pincus, The Gartner Group, Heidelberg North America, Draper Atlantic, Friedman Billings Ramsey and before thousands of business executives, salespeople and small business owners at conferences produced by groups like the Printing Industries of America, Xplor International, The Graphic Arts Technical Foundation and the National Investment Bankers Association.
Further Information About Frank Felker and The Customer Factory
Here are some thoughts from producers and attendees of Frank's live seminars and workshops across the country:
I would have to say your speech made a big impact.Your presentation was very timely, informative and was enjoyed by all. You did a remarkable job.
International Center for Entrepreneurial Development
Hal B. Collins, Executive Vice President
Frank, your presentation and meetings with us here last Thursday, 20 February were a huge success judging from all the enthusiastic feedback I've received. It has been suggested that we employ you further in a consulting role, primarily to give feedback on our product direction. Again, thanks for the excellent work. And please feel free to use myself and Texas Instruments as a reference with prospective clients.
Jim Engiles, Marketing Manager
You did a fantastic job. Not only was the content on target and the handouts true visual aids, but you also brought it in on time! Very professional.
Printing Industries of America
Shelley Goulding, Sections Manager
You are always one of our top speakers and I look forward to having you return again.
Geoff Lindsay, Show Manager
Your participation helped make the Owners Conference one of the highest rated events ever in NAQP history.
National Association of Quick Printers
Dan Dunham, Director of Education
The feedback on your presentation was very good and I hope to have you back very soon.
New England Franchise Corporation
Newport, Rhode Island
G.M. “Mike” Hostage, President
Not only was your seminar well attended, it was also well received by the attendees. I hope you will be available to assist us again in the future.
Printing & Graphic Communications Association
Angie Duncanson, Program Manager
Very good and thorough.
Carmen Scott, GEICO Marketing
All 5s (on a scale of 1-5) Excellent!
Valerie Van Woles, World Bank
Glad that Frank Felker did this seminar
Barbara Plattner, American Red Cross