Cold Calling Mastery

A Structured Approach to Selling Over the Telephone
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• 57 students enrolled
Instructed by Dragos Iliescu Business / Sales
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  • Lectures 12
  • Length 39 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2014 English

Course Description

The telephone is currently the most widely used tool in sales interactions. This is due to the fact that it helps save time and money by extending geographic coverage, while still allowing a complete one-to-one interaction with prospects.

This course provides a structured approach to cold calling, from preparation to closing the sale. It describes each step, and provides information regarding the transition from one step to the next.

The information outlined in this course is meant to help entrepreneurs, sales professionals or managers achieve better results over the telephone, whether they use this channel exclusively for sales, or just as a part of a more complex selling strategy.

What are the requirements?

  • None

What am I going to get from this course?

  • Offering a set of useful tools for delivering a persuasive pitch over the telephone
  • Bringing the basic concepts of an efficient communication to participants’ attention;
  • Offering a clear and effective structure for going through the steps of a sales call

Who is the target audience?

  • Salespersons, entrepreneurs, managers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Course Outline
Section 2: Defining Cold Caliing
Definitions and Useful Information
Section 3: Key Skills
Active Listening
Delivering a Clear Message
Section 4: Steps of the Cold Call
Preparation - Part 1
Preparation - Part 2
Getting Past the Gatekeepers
Introduction and the Direct Value Statement
Needs Assessment
Making the Sales Pitch
Overcoming Objections
Closing Techniques

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Instructor Biography

Dragos Iliescu, Trainer & Instructional Designer

I'm an instructional designer, with a professional background in various training, e-learning instructional design and training management positions. My passion for learning and teaching others has made me strive continuously for personal development and I've obtained various certifications over the years, most notably in e-learning instructional design, technology enabled learning, training and gamification. I've also authored several books on training, telemarketing and customer service topics and I'm currently involved in the development and implementation of various e-learning projects.

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