The telephone is currently the most widely used tool in sales interactions. This is due to the fact that it helps save time and money by extending geographic coverage, while still allowing a complete one-to-one interaction with prospects.

This course provides a structured approach to cold calling, from preparation to closing the sale. It describes each step, and provides information regarding the transition from one step to the next.

The information outlined in this course is meant to help entrepreneurs, sales professionals or managers achieve better results over the telephone, whether they use this channel exclusively for sales, or just as a part of a more complex selling strategy.