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Blogging to Generate Leads: Business Blogging Essentials

The A-Z Blogging guide to generating leads and sales in your business through blogging with Wordpress.
3.6 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
11,654 students enrolled
Created by Kraig Mathias
Last updated 1/2015
$10 $195 95% off
4 days left at this price!
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  • 2.5 hours on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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LATEST: Course Fully Updated For June 2016

In this course, I'll be teaching you the exact methods that I used to create my blog, Create My Independence from nothing to over 1,100 subscribers and a half a million page views, enabling me to build relationships with hundreds of people and create an independent online business of my own.

What is my experience on the topic? I've been blogging for over three years. I'm almost completely self taught (hundreds of hours of trial and error). I've exchanged hundreds of emails with my readers. I've written over 200 posts to date and have built relationships with hundreds of bloggers and influencers in my niche. From my blog, I've built my own independent online business from scratch (from $0 to over $40,000 in revenue).

Who is this course for?

This course is for business owners and entrepreneurs who are tired of trying the old tactics and not seeing results.

What problems does this course for solve for businesses? It saves businesses hundreds of hours of trial and error in creating their own blog. It gives them the exact blueprint for choosing a topic and name, choosing a blog platform, setting up your site, customizing it and generating leads from it.

Who is this course NOT for?

This course ISN'T for businesses who aren't willing to invest long term in their growth.

Who is the target audience?
  • This course is for business owners and entrepreneurs who are tired of trying the old tactics and not seeing results
  • This cours is for businesses looking to capitalize on new media and drive leads and sales through new, more relevant channels
  • This course is for businesses that are looking to grow and invest in that growth
  • This course ISN'T for businesses who aren't willing to invest long term in their growth
  • This course IS NOT for businesses who aren't willing to try new things
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What Will I Learn?
Create a blog using Wordpress that helps them build a network, an online platform or a business
Decide on a domain name for their blog that fits their niche and their goals
Set up a professional email address on their domain
Install a Wordpress site and get it live on the internet
Customize the look and feel of their website
Protect their website from hackers
Back up their website on a daily basis
Comfortably reach out to other bloggers or businesses in their niche to develop partnerships
Understand all the technology needed to create and run a blog
View Curriculum
  • You'll need a computer with access to the internet and the determination to take action and follow through on making things happen
Curriculum For This Course
Expand All 20 Lectures Collapse All 20 Lectures 02:36:47
1 Lecture 06:59
Getting Your Site Live
3 Lectures 18:14
Coming Up with a Blog that Fits Your Business Goals

Getting Your Blog Live

Setting Up an Email Address on Your Domain
Building and Customizing Your Blog
7 Lectures 57:11
Building Your Subscriber Base

Creating Your Site's Key Pages

Implementing an Automated Site Backup

Protecting Your Site Against Hackers

Customizing Your Site's Look and Feel

Writing Epic Content
Building Your Relationship Network
2 Lectures 13:49
Connecting with Other Bloggers Who May Be Potential Business Partners

Connecting with Your Audience
BONUS: Screencasts
3 Lectures 23:26
How to Set Up Your Email Opt-In Process with AWeber Video

How to Use Google Analytics to Track Your Stats Video

My 5 Favorite Additional Free WordPress Plugins Video
BONUS: Modules
2 Lectures 24:12
How to Start a Podcast for Less than $100 Video

Tips on Money, Blogging and Launching Your Business
BONUS: Downloads
1 Lecture 00:00
Ultimate Blog Planner (PDF)
10 pages
BONUS: Resource Guide
1 Lecture 02:39
About the Instructor
3.9 Average rating
446 Reviews
44,533 Students
14 Courses
Teaching 44,000+ Students on Entrepreneurship

Kraig Mathias is the founder and president of Minneapolis Minnesota based Mathias Media, specializing in the design and development of custom Wordpress websites for entepreneurs and small businesses. He's also a former blogger, podcaster and COO of a $3 million internet marketing agency.

Originally from rural Minnesota, Kraig first learned small business offline, mowing lawns, pushing carts and pumping gas. After earning his Bachelor of Science in Business degree at the University of Minnesota's Carlson School of Management in Entrepreneurial Management, Kraig entered the internet space, where he has now spent over a decade in, learning and doing.

For six years, Kraig helped an Eagan Minnesota based internet marketing agency grow from $250k to over $3m in revenue. By leading the internet marketing for hundreds of the most successful retail businesses in North America, Kraig learned how to use the internet to be successful in business.

Following Kraig's role as COO, he founded Mathias Media, which is the result of 20 years of intensive small business experience.

Today, Mathias Media has clients from all over the world and is internationally known in the online entrepreneurship and self published author space as a leader in custom Wordpress design and development.

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