Blogging to Generate Leads: Business Blogging Essentials

The A-Z Blogging guide to generating leads and sales in your business through blogging with Wordpress.
3.5 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
11,545 students enrolled
Instructed by Kraig Mathias Business / Media
92% off
Take This Course
  • Lectures 20
  • Length 2.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 1/2015 English

Course Description


LATEST: Course Fully Updated For June 2016

In this course, I'll be teaching you the exact methods that I used to create my blog, Create My Independence from nothing to over 1,100 subscribers and a half a million page views, enabling me to build relationships with hundreds of people and create an independent online business of my own.

What is my experience on the topic? I've been blogging for over three years. I'm almost completely self taught (hundreds of hours of trial and error). I've exchanged hundreds of emails with my readers. I've written over 200 posts to date and have built relationships with hundreds of bloggers and influencers in my niche. From my blog, I've built my own independent online business from scratch (from $0 to over $40,000 in revenue).

Who is this course for?

This course is for business owners and entrepreneurs who are tired of trying the old tactics and not seeing results.

What problems does this course for solve for businesses? It saves businesses hundreds of hours of trial and error in creating their own blog. It gives them the exact blueprint for choosing a topic and name, choosing a blog platform, setting up your site, customizing it and generating leads from it.

Who is this course NOT for?

This course ISN'T for businesses who aren't willing to invest long term in their growth.

What are the requirements?

  • You'll need a computer with access to the internet and the determination to take action and follow through on making things happen

What am I going to get from this course?

  • Create a blog using Wordpress that helps them build a network, an online platform or a business
  • Decide on a domain name for their blog that fits their niche and their goals
  • Set up a professional email address on their domain
  • Install a Wordpress site and get it live on the internet
  • Customize the look and feel of their website
  • Protect their website from hackers
  • Back up their website on a daily basis
  • Comfortably reach out to other bloggers or businesses in their niche to develop partnerships
  • Understand all the technology needed to create and run a blog

Who is the target audience?

  • This course is for business owners and entrepreneurs who are tired of trying the old tactics and not seeing results
  • This cours is for businesses looking to capitalize on new media and drive leads and sales through new, more relevant channels
  • This course is for businesses that are looking to grow and invest in that growth
  • This course ISN'T for businesses who aren't willing to invest long term in their growth
  • This course IS NOT for businesses who aren't willing to try new things

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Intro
Tips for Going Through The Course
Section 2: Getting Your Site Live
Coming Up with a Blog that Fits Your Business Goals
Getting Your Blog Live
Setting Up an Email Address on Your Domain
Section 3: Building and Customizing Your Blog
Building Your Subscriber Base
Creating Your Site's Key Pages
Configuring Your Site for Google
Implementing an Automated Site Backup
Protecting Your Site Against Hackers
Customizing Your Site's Look and Feel
Writing Epic Content
Section 4: Building Your Relationship Network
Connecting with Other Bloggers Who May Be Potential Business Partners
Connecting with Your Audience
Section 5: BONUS: Screencasts
How to Set Up Your Email Opt-In Process with AWeber Video
How to Use Google Analytics to Track Your Stats Video
My 5 Favorite Additional Free WordPress Plugins Video
Section 6: BONUS: Modules
How to Start a Podcast for Less than $100 Video
Tips on Money, Blogging and Launching Your Business
Section 7: BONUS: Downloads
Ultimate Blog Planner (PDF)
10 pages
Section 8: BONUS: Resource Guide

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Kraig Mathias, Teaching 40,000+ Students on Entrepreneurship

Kraig Mathias is the founder and president of Minneapolis Minnesota based Mathias Media, specializing in the design and development of custom Wordpress websites for entepreneurs and small businesses. He's also a former blogger, podcaster and COO of a $3 million internet marketing agency.

Originally from rural Minnesota, Kraig first learned small business offline, mowing lawns, pushing carts and pumping gas. After earning his Bachelor of Science in Business degree at the University of Minnesota's Carlson School of Management in Entrepreneurial Management, Kraig entered the internet space, where he has now spent over a decade in, learning and doing.

For six years, Kraig helped an Eagan Minnesota based internet marketing agency grow from $250k to over $3m in revenue. By leading the internet marketing for hundreds of the most successful retail businesses in North America, Kraig learned how to use the internet to be successful in business.

Following Kraig's role as COO, he founded Mathias Media, which is the result of 20 years of intensive small business experience.

Today, Mathias Media has clients from all over the world and is internationally known in the online entrepreneurship and self published author space as a leader in custom Wordpress design and development.

Ready to start learning?
Take This Course