Branding & Marketing for Startups: Learn How To Stand Out

Branding & Marketing Insights: Learn Top Brand Design Strategies To Build Physical Product Brand & Grow Your Business.
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2,060 students enrolled
Instructed by Mac Piechota Marketing / Branding
$19
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  • Lectures 39
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2016 English

Course Description

Branding & Marketing for Startups
__________________________________________________________________________

>>> Branding Rule #1: this course is NOT a secret shortcut or recipe to build successful brand. They just don't exist and those who say that, simple lie. Period. <<<

So, I am not another branding "guru" teaching you how to build 6 figures business in a record time. I might even disappoint you, but I haven't reached 6 figures by myself. However, by this time, I've significantly contributed to reach 7 figures by others companies working as branding consultant - check out my PORTFOLIO (lecture No. 3, 30) and my story in bio section below. 

I created this course to show you, that it is POSSIBLE to build a successful physical product brand without having big budget (still need money though) and I will prove that by showing you how it's done based on real life case studies. However, again, rather than ready solution, you're supposed to get the right mindset, find an inspiration and learn TOP branding strategies & techniques, that will help you to grow your brand.

I don't want to bore you with long marketing messages so simply watch the promo & free preview videos and decide whether this course meets your specific needs. I'm happy to have you on board and enjoy our branding journey together!

P.S. Ohh, did I forget to mention, that I offer ONE FREE branding advice for all of my students? ;-)

What are the requirements?

  • Open mind
  • Willingnes to take action

What am I going to get from this course?

  • Understand the true idea of branding and why people buy brands
  • Define a real value of your product
  • Identify your target customer like a pro
  • Turn your personal values into more customers
  • Learn how to be different and charge more for it
  • Create brand personality to build relationship with your customers
  • Learn top techniques for finding a sticky brand names
  • Speak voice, that your customer love to listen
  • Turn your personal story into fascinating brand story, that brings more customers
  • Use your team to take advantage over bigger competitors
  • Learn basics of color and typography to choose the right combination for your brand
  • Design great looking logo on a budget
  • Use images to increase price and maintain consistent brand experience
  • Style your brand like a pro with creating mood board
  • Find professional graphic designer without breaking a bank
  • Learn tips on hiring copywriter & photographer
  • ...and much more!

What is the target audience?

  • All entrepreneurs running physical product business, who want to take their brand to the next level
  • Physical product startups founders
  • Marketing and brand managers
  • Anybody interested and willing to learn more about branding
  • Case studies involve mostly sectors like: fashion, accessories, food or homeware. Perfect for Lifestyle Brands, but ALL Industries are WELCOME!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Promo Video
Preview
02:05
05:19

I know, there are many branding books and courses out there. Find out why this one is different.

Article

Am I another branding guru without real portfolio? Definitely, I'm not a guru but I have my REAL portfolio - so let's have a look!

Section 1: Introduction to Branding
03:43

Learn why branding is NOT what most of people think, and why you should take it seriously. Yes, very seriously.

05:53

So you think you know what brand really is? Let's check it out! 

04:41

Why we are eager to pay more for something only because it has a logo?
Why different brands attract different types of people?
What does Instagram girl and Ferrari owner have in common?

These are things you need to understand.

03:47

Are you Wallmart? I guess, you're not. Then stop competing on price, there is a better way to get more customers - let me explain!

Have a Quick Look
Article
Article

Do you REALLY know what you sell?

Section 2: Branding Strategy
03:17

So, this is where it all begins: learn the RIGHT way how to think about your target customer.

Article

Super important exercise. You will learn:

  • who is your customer
  • how to reach your customer
  • how to solve your customer’s problems
  • …just to name a few

DO NOT MISS IT!

07:02

What if you could get more customers, increase your price and make a real impact, even as a small company? Well, here is how to do that - CASE STUDIES involved.

P.S. Don't forget to watch this amazing TEDx Talk:
https://www.youtube.com/watch?v=u4ZoJKF_VuA

03:23

What if your brand was a person? Learn why great companies add personalities to their brands and what's the easiest way to do the same.

Article

Feel stuck? Check out this one and let's go further!

06:43

If you had only 7 minutes to learn about branding - than I would recommend this lecture. Any case studies? Sure!

03:22

Let's put what's most important in 2-3 sentences. 

Article

Don't go further unless complete this exercise!

Section 3: Verbal Elements of Branding
01:43

Did you know, that some naming agencies charge even 50.000$ for finding the right brand's name? Find out why.

Article

Learn naming techniques used by TOP agencies in creative industry!

06:55

You don't talk the same way to your grandma as to your girlfriend or boyfriend, right?
Learn how to use your brand voice to build relationship with your customers and successfully compete with much bigger competitors - case studies involved!

Article

This simple exercise might help you win customers' hearts.

08:01

Do you know, that there are over 4000 marketing messages fighting for your attention every day?
Learn why storytelling is best way to cut through this noise as small company and how to tell your brand story, that brings more sales. Real-life case studies included!

02:41

Would you like to buy from human or machine? As a small company you're much more human than any of your big competitors! So why don't you make use of it?

Article

You can do that later on, but do not ignore it!

Section 4: Visual Elements of Branding
07:07

Did you know, that each color has a psychological message attached? Learn what does it mean for your brand.

Article

Want to choose a color palette by yourself? That's alright!

03:53

Some designers compare choosing fonts to choosing an outfit to wear. They both say a lot about you. Here is what you should know to avoid wearing swimsuit for job interview!

Article

Want to pick fonts by yourself? Let's do this!

02:34

Let's dispel the biggest myth of branding: LOGO.

05:34

Did you know, that the logo of Coca-Cola was designed by company's accountant?
Why don't you try to design your own world-class logo for free? 

03:07

In internet world, that's pictures who actually sell products. Learn how I built a premium CASKET brand by improving quality of pictures. No need to worry, violence free lecture ;-)

04:19

You can't build brand without being consistent. Learn the easy way how to achieve consistency of images for your Website & Social Media channels. 

01:21

Learn why all professional creative works start with mood board.

Article

Want to feel like professional designer? Let's create your brand mood board together!

Section 5: Tips & Tricks
How To Find a Professional Graphic Designer Without Breaking a Bank?
05:02
A-Z How to Talk to Your Graphic Designer To Achieve Best Results
Article
You're not a Shakespeare? How To Find a Copywriter That Really WOWs?
Article
Why You Should Consider Hiring Photographer and Why it's Cheaper Than You Think?
Article
Thank you!
00:48

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Instructor Biography

Mac Piechota, Creative Entrepreneur, Brand Consultant

I'm a creative entrepreneur. I earned my first 1000$ online at age 15 by flipping clothes on eBay. What I noticed was, that t-shirt with low quality pictures were sold much cheaper than same t-shirt with glossy images. So I started buying these underpriced products, taking new pictures and reselling them for profits. That was the first time I realised, that people really judge book by its cover.

After graduating from Business School (Poland&Australia) I started my career as a marketing manager of newly created precious metal company - Bessergold - and took it from scratch to 7 figures business within less than one year.

I didn’t like the idea of trading metals for the rest of my life, so I decided to pursue my real passion - building new brands. I started with my family casket manufacturing business (yes, these caskets) - Piechota Coffins - and turned it into No. 1 premium brand on the local market - see my portfolio for details.

Currently, I work as a freelance brand consultant for companies across Europe with strong focus on small businesses and startups. If not working, I travel the world with backpack and my lovely girlfriend. 

So, nice to meet you!

Mac

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