Branding & Marketing for Startups: Learn How To Stand Out
4.6 (219 ratings)
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Branding & Marketing for Startups: Learn How To Stand Out

Branding & Marketing Insights: Learn Top Brand Design Strategies To Build Physical Product Brand & Grow Your Business.
4.6 (219 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,889 students enrolled
Created by Mac Piechota
Last updated 10/2016
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 15 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the true idea of branding and why people buy brands
  • Define a real value of your product
  • Identify your target customer like a pro
  • Turn your personal values into more customers
  • Learn how to be different and charge more for it
  • Create brand personality to build relationship with your customers
  • Learn top techniques for finding a sticky brand names
  • Speak voice, that your customer love to listen
  • Turn your personal story into fascinating brand story, that brings more customers
  • Use your team to take advantage over bigger competitors
  • Learn basics of color and typography to choose the right combination for your brand
  • Design great looking logo on a budget
  • Use images to increase price and maintain consistent brand experience
  • Style your brand like a pro with creating mood board
  • Find professional graphic designer without breaking a bank
  • Learn tips on hiring copywriter & photographer
  • ...and much more!
View Curriculum
Requirements
  • Open mind
  • Willingnes to take action
Description

Branding & Marketing for Startups
__________________________________________________________________________

>>> Branding Rule #1: this course is NOT a secret shortcut or recipe to build successful brand. They just don't exist and those who say that, simple lie. Period. <<<

So, I am not another branding "guru" teaching you how to build 6 figures business in a record time. I might even disappoint you, but I haven't reached 6 figures by myself. However, by this time, I've significantly contributed to reach 7 figures by others companies working as branding consultant - check out my PORTFOLIO (lecture No. 3, 30) and my story in bio section below. 

I created this course to show you, that it is POSSIBLE to build a successful physical product brand without having big budget (still need money though) and I will prove that by showing you how it's done based on real life case studies. However, again, rather than ready solution, you're supposed to get the right mindset, find an inspiration and learn TOP branding strategies & techniques, that will help you to grow your brand.

I don't want to bore you with long marketing messages so simply watch the promo & free preview videos and decide whether this course meets your specific needs. I'm happy to have you on board and enjoy our branding journey together!

P.S. Ohh, did I forget to mention, that I offer ONE FREE branding advice for all of my students? ;-)

Who is the target audience?
  • All entrepreneurs running physical product business, who want to take their brand to the next level
  • Physical product startups founders
  • Marketing and brand managers
  • Anybody interested and willing to learn more about branding
  • Case studies involve mostly sectors like: fashion, accessories, food or homeware. Perfect for Lifestyle Brands, but ALL Industries are WELCOME!
Compare to Other Business Branding Courses
Curriculum For This Course
39 Lectures
01:57:30
+
Promo Video
3 Lectures 07:47

I know, there are many branding books and courses out there. Find out why this one is different.

Preview 05:19

Am I another branding guru without real portfolio? Definitely, I'm not a guru but I have my REAL portfolio - so let's have a look!

Preview 00:23
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Introduction to Branding
6 Lectures 19:00

Learn why branding is NOT what most of people think, and why you should take it seriously. Yes, very seriously.

Preview 03:43

So you think you know what brand really is? Let's check it out! 

Preview 05:53

Why we are eager to pay more for something only because it has a logo?
Why different brands attract different types of people?
What does Instagram girl and Ferrari owner have in common?

These are things you need to understand.

3 Powerful Reasons Why People Buy Brands
04:41

Are you Wallmart? I guess, you're not. Then stop competing on price, there is a better way to get more customers - let me explain!

Stop Competing On Price!
03:47

Have a Quick Look
00:19

Do you REALLY know what you sell?

EXERCISE: Define a REAL Value Of Your Product
00:37
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Branding Strategy
8 Lectures 27:17

So, this is where it all begins: learn the RIGHT way how to think about your target customer.

Defining Your Customer: It All Starts With The Right Mindset
03:17

Super important exercise. You will learn:

  • who is your customer
  • how to reach your customer
  • how to solve your customer’s problems
  • …just to name a few

DO NOT MISS IT!

7 Questions To Define Your Customer Like a PRO
02:48

What if you could get more customers, increase your price and make a real impact, even as a small company? Well, here is how to do that - CASE STUDIES involved.

P.S. Don't forget to watch this amazing TEDx Talk:
https://www.youtube.com/watch?v=u4ZoJKF_VuA

Brand Values: How To Get Customers and Make World a Better Place? (CASE STUDIES)
07:02

What if your brand was a person? Learn why great companies add personalities to their brands and what's the easiest way to do the same.

Brand Personality: The Easiest Way To Build Relationship With Customers
03:23

Feel stuck? Check out this one and let's go further!

EXERCISE: Try Also This Method
00:20

If you had only 7 minutes to learn about branding - than I would recommend this lecture. Any case studies? Sure!

Preview 06:43

Let's put what's most important in 2-3 sentences. 

Brand Positioning Statement: Let's Put It All Together
03:22

Don't go further unless complete this exercise!

EXERCISE: Create Your Internal Guide
00:21
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Verbal Elements of Branding
7 Lectures 23:42

Did you know, that some naming agencies charge even 50.000$ for finding the right brand's name? Find out why.

Brand Name: Why It's So Important?
01:43

Learn naming techniques used by TOP agencies in creative industry!

TOP Techniques For Finding Sticky Brand Name
03:23

You don't talk the same way to your grandma as to your girlfriend or boyfriend, right?
Learn how to use your brand voice to build relationship with your customers and successfully compete with much bigger competitors - case studies involved!

Brand Voice: How To Talk So Customers Love To Listen? (CASE STUDIES)
06:55

This simple exercise might help you win customers' hearts.

EXERCISE: Listen and Learn From Your Audience!
00:34

Do you know, that there are over 4000 marketing messages fighting for your attention every day?
Learn why storytelling is best way to cut through this noise as small company and how to tell your brand story, that brings more sales. Real-life case studies included!

Storytelling: How To Turn Your Personal Story Into New Customers? (CASE STUDIES)
08:01

Would you like to buy from human or machine? As a small company you're much more human than any of your big competitors! So why don't you make use of it?

Bonus: Use Your Team as an Advantage Over Bigger Competitors (CASE STUDY)
02:41

You can do that later on, but do not ignore it!

EXERCISE: Show Time!
00:24
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Visual Elements of Branding
10 Lectures 30:21

Did you know, that each color has a psychological message attached? Learn what does it mean for your brand.

What Do Colors Say About Your Brand?
07:07

Want to choose a color palette by yourself? That's alright!

DIY: Choose Your Perfect Color Palette
00:28

Some designers compare choosing fonts to choosing an outfit to wear. They both say a lot about you. Here is what you should know to avoid wearing swimsuit for job interview!

What You Should Know About Typography (Fonts)?
03:53

Want to pick fonts by yourself? Let's do this!

DIY: Choose Your Perfect Font Combination
00:21

Let's dispel the biggest myth of branding: LOGO.

Why Your Logo is NOT as Important as You Think?
02:34

Did you know, that the logo of Coca-Cola was designed by company's accountant?
Why don't you try to design your own world-class logo for free? 

How To Design Professional Looking Logo For FREE (or close)?
05:34

In internet world, that's pictures who actually sell products. Learn how I built a premium CASKET brand by improving quality of pictures. No need to worry, violence free lecture ;-)

Preview 03:07

You can't build brand without being consistent. Learn the easy way how to achieve consistency of images for your Website & Social Media channels. 

How To Use Images To Maintain Consistent Brand Experience?
04:19

Learn why all professional creative works start with mood board.

Brand Mood Board: Why You Need It?
01:21

Want to feel like professional designer? Let's create your brand mood board together!

Put It All Together: Step By Step To Create Your Brand Mood Board (CASE STUDY)
01:35
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Tips & Tricks
5 Lectures 09:57
How To Find a Professional Graphic Designer Without Breaking a Bank?
05:02

A-Z How to Talk to Your Graphic Designer To Achieve Best Results
01:22

You're not a Shakespeare? How To Find a Copywriter That Really WOWs?
01:19

Why You Should Consider Hiring Photographer and Why it's Cheaper Than You Think?
01:25

Thank you!
00:48
About the Instructor
Mac Piechota
4.6 Average rating
218 Reviews
2,889 Students
1 Course
Creative Entrepreneur, Brand Consultant

I'm a creative entrepreneur. I earned my first 1000$ online at age 15 by flipping clothes on eBay. What I noticed was, that t-shirt with low quality pictures were sold much cheaper than same t-shirt with glossy images. So I started buying these underpriced products, taking new pictures and reselling them for profits. That was the first time I realised, that people really judge book by its cover.

After graduating from Business School (Poland&Australia) I started my career as a marketing manager of newly created precious metal company - Bessergold - and took it from scratch to 7 figures business within less than one year.

I didn’t like the idea of trading metals for the rest of my life, so I decided to pursue my real passion - building new brands. I started with my family casket manufacturing business (yes, these caskets) - Piechota Coffins - and turned it into No. 1 premium brand on the local market - see my portfolio for details.

Currently, I work as a freelance brand consultant for companies across Europe with strong focus on small businesses and startups. If not working, I travel the world with backpack and my lovely girlfriend. 

So, nice to meet you!

Mac