Blog your book in 30 days - become a published author
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Blog your book in 30 days - become a published author

Plan your non-fiction book and blog it over 30 days. Publish, sell and raise your brand
4.4 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
96 students enrolled
Created by Jacqui Malpass
Last updated 12/2016
Current price: $10 Original price: $60 Discount: 83% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3.5 hours on-demand video
  • 8 Articles
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know how to blog your book regardless of whether it is written or is you are writing from scratch
  • Have a 30 day blogging plan that you can use repeatedly
  • Be able to create a book outline that you can blog from
  • Get to first draft by blogging your book for 30 days
View Curriculum
  • Have a blog which you can use to share your content
  • Have a rough idea of what book you want to write

Become a published author and blog your book in 30 days

Is this the year that you write your book?

  • Do you long to be an author but don't think you have the time?
  • Do you have lots of content that could be turned into a book?
  • Could you write a blog for 30 days that could be used for your bookk?
  • Have you already written a book and want to maximise it's reach by blogging it?

If the answer is yes, then this course is for you. In just 30 days, you could take the content from your blog (and a few other places) and turn that into a book that you sell on Amazon.

Planning and getting really clear about what the right book is will make becoming a published author and blogger so much easier. This course helps you to

  • Develop the right idea
  • Create a brilliant and easy to follow outline
  • Design a chapter framework
  • Get you ready to write to first draft
  • Blog your book in 30 days
  • Create compelling content
  • Edit to final draft
  • Publish on Amazon's Kindle
  • Re-purpose your book and re-blog it to build your personal brand

In this course, you will learn how go from no idea through to blogging your book, how to use the content from your blog to create a book.

You will also learn how to deconstruct your book and blog it either for the first time or again.

You will be given resources and plans to make the whole process easy and stress-free.

Already a published author?

You may already have a book and want to promote it via your blog, if that is the case, then this course is also for you.

You will become a published author in no time at all.

Who is the target audience?
  • Authors who already have a book that they want to promote on their blog and social media
  • Aspiring authors who want to write a book and use the content already on their blog
  • Aspiring authors who want to use their blog to help them to get a first draft book
Students Who Viewed This Course Also Viewed
Curriculum For This Course
45 Lectures
Welcome to blog your book in 30 days
3 Lectures 08:45

In this lecture, you meet your instructor - Jacqui Malpass.

Jacqui is a personal brand strategist and book coach. Her aim is to teach you how to plan your book, maximise your blog and become a published author.

Here Jacqui explains what she will be delivering for you.

Join in the conversation in the Facebook support group and ask questions, share what you learn in the group and ask for feedback

Preview 04:51

This lecture provides you with a quick tour of your Udemy interface and the resources available to you.

Make sure you familiarise yourself with how the platform works so that you get the most enjoyment from your course.

Please do start discussions and if you need to ask the instructor anything you can send a private message.


How to use your Udemy course

This course comes with a variety of worksheets for personal use.

Worksheets for the course
Preparing with a visualisation
3 Lectures 14:27

This lecture kick-starts your creative juices and helps to you to discover the book you want to write

Visualisation is incredibly powerful and you don't have to be visual to get benefits. Get some A4 paper, a journal, post-it notes, a roll of brown paper and come colouring pens ready for when the visualisation is over as you will be doing some exercises.

Find yourself somewhere comfortable to sit or lie and allow yourself to be transported to your perfect day. Following your perfect day, you will find your values, know why these are your values, have a vision, an outline strategy and have created your first book (yes really!!).

These powerful exercises will help you to discover the right book for right now.

If you are ready, let's begin.

Your action - do the visualisation and journal what comes up for you

Vizualisation - getting clear on your values and vision for your book and blog

Take a week to notice what is going on around you.

Take trips out, visit friends, chat to clients, ask questions, walk, record your ideas, be inspired by food...

Make sure you take good notes, reflect often and put all of your ideas onto your ideas wall. Use post it notes for flexibility and keep moving them around until you find the one idea that you would like to explore further.

This week is guaranteed to help you to uncover what your book or books will be about.

Your action - do the week of observation and notice what you notice and become a witness to your life

Getting ideas for your book - a week of observation

Your ideas checklist

Actions and checklists - ideas
About your book - getting to the heart spot
7 Lectures 20:50

How do I bring vision, business strategy, reader and content together so that I write, the right book?

In this section, we will be bringing four strands, which make up this book together. This is part of the developing a book process and is designed to give you clarity and make the rest of the process easier.

We will be covering: -
  • Vision
  • Business strategy
  • Who is your reader
  • Content

Together these are called the heart spot of your book.

Your action - start thinking about what these four elements might be in preparation for the following exercises

Preview 01:35

In this lecture you will be going back to your book exercise and doing it one more time.

This time focus on what you have gained from your week of observation. Refine your ideas and start to get comfortable with the fact that you are writing a book!

Your actions - review your book exercise

What is your book about?

Why you need a vision for your life, your business and your book

Vision drives your direction; it is future based and relies on you taking action to get you there. Your vision plus your purposeful actions will propel you towards living your life on purpose. Many people write vision statements only to forget them when everyday life surrounds them.

How many people do you know who write a vision statement or create a vision board and then simply no longer see what is in front of them? A true, heart centred vision statement is powerful when it is aligned with your values, passion and purpose. Your book and how you will use it is driven from here.

Your actions - create a vision statement

Your vision

What is my strategy for this book?

Book sales are just one small piece of your marketing armory. If you spend your energy in marketing your higher priced products and services, which are based around your book, you will bring in more income and build greater influence.

It is worth remembering that the sales of products and services, including speaking and workshops, will impact your bottom line more than what you will make from direct sales of books (unless you are very lucky).

What else can you create around your book? How will you build your personal brand?

Your actions - start to consider what your strategy for you book, business and life is. What are you 10 action steps to help you to reach your vision?

Your strategy

How do I pinpoint who my ONE reader is?

Think about how well you know the ideal reader for your book. People buy books because of some sort of outcome, solution or result that it gives them. In this topic, you explore what makes an ideal reader for you and how to find yours.

We will be covering: -
  • Who is my ideal reader and why
  • Creating a reader archetype

Your action - do one of all of the exercises to build up a good picture of your reader. When you have that make a drawing and put it up where you can see it. Keep your eye on your reader as you write.

Who is your ideal reader?

What content will go in this book?

Knowing what we know can be a challenge. For your book, you may be thinking of leveraging existing articulated content, existing un-articulated content and formulating new content from your thinking and research. All of which needs documenting, mapping out and aligning to the relevant chapter(s).

You haven't got an outline yet, however, it's a great idea to start to locate where your content may be.

Your action - start a knowledge audit

What content for this book?

Actions for your heart spot.

Actions and checklists - the heart spot

Quick test to see if you can remember what the heart spot of the book is made up of.

What elements make up the heart spot of your book
1 question
Planning and strategy
5 Lectures 20:23

Planning is vital

This lecture sets the scene for your planning activities. Please make the time to plan. If you think you have no time then you will have no time. With the plan and work out realistically when you can complete all of the steps.

Your action - read the planner and make time to plan

Introduction to planning

Staying on track with a planner

This planner contains lots of steps that will take you from no idea to published author.

  • Scan through it
  • Print it
  • Read and digest
  • Find some planning time
  • Update the planner

Your action - get to know this planner and use it to help to guide you through this process

Your planner

It is vital that when you begin to write your book you understand your preferences, as this will help you not only get started, but actually finish and get published.

Aspects of planning, writing and editing your book will be easier for some than others, because each of us have preferences for the way in which we think, learn and do. In this lecture we are looking at what kind of a planner you are, so that you can plan this book in the best way for you.

Download the worksheet, work through the types, decide which you are and work out how you will flex your style.

Our ways of thinking feel a ‘natural’ part of us. You may be unaware of these non-conscious patterns until you learn to recognise them. You can learn to recognise them through your language and behaviours. Having a preference for a particular pattern of can be very beneficial when that pattern is useful in a particular context. On the other hand, you might find it difficult to adapt your behaviour.

Consider how being more flexible with your thinking and behaviour may lead to more productive outcomes. This is often why book projects fail – people simply do not know why they get into overwhelm or lose the motivation to write. It is all down to your preferences…

Preview 05:03

Think about your planning and learning styles and what strategies you could put in place and see how these might help you further.

Remember it is so important that you create the best way of working for you. Have fun!

Hints and tips for the planner

Understand your planning type and then preview the plan to get an understanding of what is entailed.

Actions and checklists - planning
Creating your book outline
12 Lectures 50:34

Getting your outline out of your head and into a structure

This lecture gives you an overview of the process we shall be following to get a great book outline.

  1. Walk the line
  2. Mind map
  3. Mind map on a computer
  4. Pull into a basic chapter framework

Your action - understand the process and get yourself ready to discover your book outline

Preview 01:47

Use this exercise to tease out your outline

This is a walking, using your intuition and making sense process, which will really help cement your chapter outlines.

Get a number of A4 sheets of paper (10 to 12 will be perfect), post-it’s, coloured pens and a voice recorder (use the one on your phone). If you have a friend or partner, use them to ask you questions about each chapter

  • What is this chapter about?
  • Why is it important for my reader to know this?
  • How can they do the same, or what exercises can I share?
  • What if – what are the benefits of following the advice in this chapter, or the consequences of not ?

and to do the writing for you. The writing helps you and your partner to remember key points. Otherwise, ask yourself these questions.

Use the voice recorder; it is invaluable for remembering everything you say. Find somewhere quiet to work and some floor space.

Walk the line - step one of the book outline process

Mind map your walk the line exercise

  1. Take some time to listen to your walk the line exercise
  2. Make notes
  3. Reflect
  4. When you are ready, get your roll of brown paper and pens and start mind mapping
  5. Do as much as you can
  6. Reflect
  7. Get ready to transfer it to a computer based mind mapping tool


  • Generally people start at the centre with the name of the book and work around in a clockwise fashion. Do what works for you
  • Use the what, why, how, what if, thinking points, questions and call to action to help guide you and then radiate out from there
  • Take your time and have fun
  • Use different colours for different elements
  • Add in pictures if you feel that they would add something to the process

Your action - mind map your walk the line exercise

Mind mapping your book - part one

Clarify your outline with a mind map

Using a computer based mindmapping tool is a wonderful way to get absolute clarity. You may not be visual, but give this a try. I am sure you will be pleased that you did. Witness how your thought processes around your book change.

This lecture explores how you can take your walk the line, manual mind map and expand it with a computer based tool.

Watch how your ideas expand.

Your action - re mind map your outline

Mind mapping your book - part two

Before you move on you need to consolidate where you have got to.

Recap and reflection - book outline

A quick quiz to ensure you understand the importance of outlining a book

Why do you follow an outlining process?
1 question

This document provides you with a short example of the what, why, how and what if chapter framework.

It is the simplest to use and will give you a great start for creating your book.

Your action - open this document and start to create a synopsis of your book

  1. Chapter title
  2. What three questions does this chapter answer
  3. What is this chapter about
  4. Why is it important for your reader to know this
  5. How - exercises, case studies, personal story
  6. What if - benefits and consequences of using (or not) your advice
  7. Thinking points
  8. Call to action

Do this for all of your chapters. It may seem like a lot of work, but you will be pleased that you did.

I have added a book proposal to the resources, just in case you want to start this process and use it to help you cement your ideas a bit more - don't get side tracked - use the proposal to clarify your thoughts only at this stage.

What, why, how and what if chapter framework
4 pages

How to create content from what you have and what you know

Knowing what we know can be a challenge. For your book, you may be thinking of leveraging existing articulated content, existing un-articulated content and formulating new content from your thinking and research. All of which needs documenting, mapping out and aligning to the relevant chapter(s).

To make sense of your knowledge you need to locate it and create a map of where it is, how to access it and where to use it.

Your action - undertake a complete knowledge audit for your book

Knowledge Audit

Finding relevant content on your blog

In this lecture, you will be focusing very specifically on your blog, so that you can assess if what you already have is useful for your book.

It is important to remember that blog content will have be written to be digitally consumed and will have to be edited to go into your book.

Your action - review your blog, find, categorise and tag your content

Knowledge audit of your blog

How to tighten the outline

Once you have your mindmap and have sorted your notes from your walk the line exercise, the next steps include sorting out chapter titles, questions, key messages, and call to actions.

Developing chapter titles starts your creative juices flowing and engages your brain to start making connections between chapters and considering how they flow into each other. They can be serious or funny, and where possible contain action words like changing, controlling, improving, motivating, achieving.

Questions, key messages, and call to actions bring structure and clarity to your outline.

Tightening the outline - Questions, chapter titles, messages and call to actions

How to give your chapter structure, so that becomes (almost) effortless to write and more relaxing for your reader to read

When you read other authors books, you may have noticed that they were writing to a framework. Which did you like? You may not have decided you if you are taking a step-by-step approach, a list approach, interviews, Q&A’s, or sharing your life story. There are many excellent ways to present your content. You can use a single framework or in combination with another.

Your action - use the what, why, how and what if as a starting point. Explore how you can expand that. Be mindful of keeping this process simple.

Chapter Framework ideas

Bringing all of your ideas together

Now that you have taken your walk the line and your two mind maps it's time to turn that into the first rough pass of your book.

Your action - Use your mind map and your recording and write up your what, why, how and what if for each of your chapters

Completing your chapter framework

Your checklist so far...

Actions and checklists - your outline and framework
Starting to write - mindset for success
2 Lectures 11:35

Get yourself prepared and your mindset for success

It is important that you get yourself as prepared as possible and know what might stand in your way. Creating time and letting loved ones know that you are on a mission is a great start. Understanding why you procrastinate and finding ways to overcome them is another.

When you have time and are motivated there will be no stopping you.

Mindset for success

Take time out between tasks

Rest is important to this entire process, so take time out.

Your action - Go to your planner and schedule in time out (and put in a few rewards as well)

Rest, relaxation and renewal
Blog your book in 30 days
4 Lectures 23:46

Creating your blogging plan from your book

In this next step, you are looking at the chapter overview you have created and your mind map (if you used it to find blog ideas).

  1. Read through your book outline and using your blog planner devise blog titles. Your titles may change depending on the keyword research that you do.
  2. Map your blog post to the chapter number
  3. Complete the blog planner for each chapter (these may change as you go through your 30 days)

Your action - prepare your blog planner, from the inspiration in your book

Mapping your book to your blog plan

The basics of preparing your blog

To help you to keep your content together you will be using categories and tags, in your Wordpress blog.

  • Create a category which is your book title
  • Create sub categories which are your chapters

When you create your content you can then use the categories and tags to structure your post.

Your action - create the category for your book and chapters. Take the keywords from your blog planner and create tags (you can add additional tags as you write your post)

Preparing your Wordpress blog - categories and tags

Creating your content for the book and blog

Remember your content for your book and blog needs to be different.

  • If you already have content, copy it to a separate Word document - this helps you to focus on just this content
  • Update and amend that content so that it is relevant for the book. Copy it back to the book. Next amend it so that it is blogable (see a later lecture). Copy to Wordpress and complete (see later lecture)
  • If you do not have content for a section. Write it in a separate Word document - this helps you to focus on just this content
  • Craft it so that it is relevant for the book. Copy it to the book. Next amend it so that it is blogable (see a later lecture). Copy to Wordpress and complete (see later lecture)

Your action - do a trial run so that you can see what is involved and how long it will take you.

Writing and editing for your book and blog

Writing and blogging your book in 30 days

You have a book outline, chapter framework, knowledge audit and a blog plan. Think clearly about what your objectives are... They should be to use your blog to help you get to a very polished first draft of your book, in the most efficient and effective way possible.

You will do this by...
  1. Knowing what the gaps in your content are
  2. Blogging the gaps (and this might mean the whole book or just part of it)
  3. Writing that content for the book and then making it bloggable
  4. Blogging it
  5. Gaining feedback from your readers and using that to update your book

Make sure you have planned time for these activities. In the course of your day, you will be writing for your book, writing for your blog, sharing your content, gaining feedback, and editing your book. Chunk theses tasks down to make them easy for you.

Your action - do a test run, find out how long this will take you. With this knowledge, create your 30 day plan, design your process and get writing.

NOTE: You may find it useful to join a 30 day blogging challenge to keep you on track. Alternatively ask a friend to be an accountability buddy.

Your 30 day plan - ​Writing and blogging your book in 30 days
From first draft to final manuscript
5 Lectures 39:47
Creating and using your editing plan and style guide

First drafts are, usually, rubbish; the words were after all a download. We write every day, blogs, emails, Twitter and Facebook, but how many people read what they have written before pressing send? Writing is a skill that we get better at, because we pause, reflect and edit before pressing send.

What if there was a way to make editing easier for you? An editing plan enables you to create a methodology (a way of working) which makes the whole editing process easy, which means you can get to second and final draft with ease.

The plan makes sure you do not miss any editing steps out and will provide you with the way to have a polished manuscript to either self-publish or to pass onto a professional editor (different to a proof reader) for the finishing touches. Editing also gives you a chance to rethink your content, how it flows and fits together. You are reminded of its purpose and how it connects to your reader.

Your style guide will remind you of any nuances of style that need to be accounted for by you as an editor and your proofreader.

Your action - read through your editing plan, and test it on your first chapter. Create a style guide. Use your change log to log any changes that you need to do later.

Preview 08:07

How to make more sense of what you have written

Now it's time to start sifting through your writing and starting to ensure that it flows. You will be looking at:-

  • Is it clear and does your writing flow?
  • Does your chapter framework work for you?
  • Does your writing create bridges and links between theory, stories and exercises?
  • Does it ask questions to get your reader thinking and exploring?
  • Have you included, key messages and call to actions?

Your action - check each chapter flows and each flows into each other. Check that you have covered everything off

Editing and making sense of your writing

Making sure it's checked and proofed

Next it's the nitty gritty and checking for punctuation and grammar. It is very important that you do not skip this stage. Your proof-reader will do the final check, however, it is a great step in improving readability.

Your action - check your spelling and grammar

Words, spelling and grammer

In this video I share a brilliant WORD add in called Grammarly. This tool helps you to not only focus your writing, but it tells you about poor grammar and offers suggestions about how to improve what you have written. It is available as a subscription.

Grammarly demo - using professional software to help you perfect your writing

Making sure you create a cover that sells

It is important that you make your book as sexy as possible so that it will sell. If your book were on a shelf with many others what would make it stand out? If someone were surfing the internet what would make them choose your book and buy it? Why would they buy it from you? What do you notice about how you select books to read? These are things that you need to pay attention to so that you can learn how to make your book stand out from the crowd.

The cover is one of the most important parts of your book. It along with the blurb is what creates the invitation to treat. So it is important to spend some time and cash on getting it right. Your cover doesn’t need to cost a lot. If you are not a designer, please make sure you use an expert.

Your action - design a brilliant cover specification and send it to your designer. When it comes back ask others what they think, before you finalise it

Cover design
Re blog your book
1 Lecture 04:37

Re purpose your blog to raise the profile of your book and blog

Phew. Congratulations you are a published author. Next you can repurpose your books content to raise it's and your profile. Not only that, you can be more imaginative with your content and link to lots of other sources, such as YouTube videos and courses your have available.

Your action - go back to your blog planner and create a new plan from your book and get blogging!

Re blog your book once you have published
Publish your book on Amazons Kindle
1 Lecture 05:47

Setting up your KDP account and uploading your book

This is a super easy process, follow the instructions and within 24 - 48 hours your book will be availabl.

Your action - create your KDP account and upload and publish your book

Setting up your Kindle account and uploading your book
1 More Section
About the Instructor
Jacqui Malpass
4.3 Average rating
278 Reviews
16,550 Students
8 Courses
Personal Brand Alchemist

Everyone is unique. Everyone has their own voice and stories with which they can make an impact on the world.

I work with my clients to help them to reconnect to their stories and take control of their identity, so that they can be seen as an expert and authority in their field.

We work together to enable you to fly. 

My experience as a coach (journaling, writing, books, executive), trainer (personal development and writing), strategist (personal branding and marketing), nutritionist and as a human who has experienced her fair share of stuff creates a powerful combination of knowledge, skills and experiences with which to support you.

How will we do ‘it’? 

This is an exploration with no set rules or guidelines. We will be tapping into your inner wisdom to discover what needs to be known. From there strategies and plans can be made, outcomes sought and actions taken.

You may want to write a book or a blog, build a coaching program, run a retreat, build an online school, so that you can demonstrate your expertise. You may want a sounding board for your personal brand strategy. You may want to improve your health. Whatever you come with, these are like your doctor might say, your presenting symptoms. What lies beneath is what needs to surface so that you find the stories and inspirational message to share.

Author of
★ Writing to Heal

★ Stolen Petals
★ Plan your non-fiction book in a weekend 
★ Navigate - Executive Leadership Journey (Part 1 and 2)
★ The Conscious Woman's Guide to Leaving Her Husband and Getting a Life

My Udemy courses

I adore working with inspirational, enthusiastic, energetic people with strong messages. People who want to make a difference. I would love to become part of your onward journey, the one that sees you finding your voice, becoming the best version of you and rocking that out to the world.

My passion is helping you to discover the stories inside of you, and help you to share these so that you can leave your legacy, heal, share your inspirational message, have fun, and build a personal brand that really rocks.

I am an expert at getting your story out, and really finding the essence of what you want to say. And then saying it so that it is engaging and makes an impact.

I have a background in professional training, executive coaching and personal branding and I additionally combine these skills to facilitate this journey.

So who am I?

I have been described in many ways - enthusiastic, high energy, inspirational, motivation and fun. I have also been described as beautifully eccentric, which I do indeed take as a compliment. What you get is what you see. What I want for you, is to own who you are and to share your gifts with the world.

In between drinking white tea, experimenting with recipes and walking the the loves of my life - Ferdy dog, Marley Moo & Angel, I can be found writing. And I do a bit of abstract arty stuff with wire and wool.