Marketing is changing
Marketers no longer just sit in a room and come up with catch slogans like in Mad Men. They’re now required to be more analytical, more technical, and take ownership of a larger part of the traditional customer funnel
What does that mean?
It means that your traditional education and your traditional understanding of marketing are becoming obsolete. Companies are no longer hiring marketers to sit and watch over ad campaigns; they’re hiring marketers that can not only plan, design, and run their own campaigns but also influence and understand their products on a much deeper level
In this course we’re going to focus on both core marketing fundamentals but also on the more advanced growth marketing strategies that are becoming more and more in demand. We'll cover the basics that any marketer should know and then expand into day to day actionable skills you're going to be required to have. In the second portion of the course we'll focus on how you can set yourself up for success in the marketplace and how to find, vet, and lock down a job in Marketing or Growth.
Who should take this class?
The class is designed for 3 types of students:
1) Anyone with a passion for marketing and specifically wants to learn in demand growth marketing strategies
2) Anyone who wants to transition to marketing and get a job
3) Anyone who wants to apply growth techniques to their own ventures and run their campaigns the same way a professional firm would
Want to connect with other Growth Marketers and Growth Marketing students?
We have an exclusive Slack channel just for this course.
Let's say that you're launching a social media platform similar to Snapchat and need to run through a competitive audit. So let's begin, shall we?
Alright, we're on our way to becoming marketers and we believe in you...but just to be sure, let's check in on the last few lectures.
Are you #basic? Well, do you at least know the #basics of marketing? Let's see.
You're going to get hit with a lot of acronyms in marketing...a lot. You've already learned at least two. Let's review. Onward!
Branding and positioning is an integral part of marketing - and much more than a logo. Let's go over the last lecture.
We want you to walk away from this course with skills and projects in hand, but first let's review what we've learned in context.
This is our favorite game. Let's play!
This one's about another acronym, AIDA.
Knowing how to use an email management system is an important skill to have when job hunting. Even if the company doesn't use Mailchimp, having the experience of working with emails and email lists will add bonus points. Not all email management systems are the same, but the mindset usually is. In this activity you'll create an email using Mailchimp. Try to apply what you've learned in the last few lectures while you learn. See the Resources section for step-by-step instructions if you're stuck.
Let's get to work so you can get work.
Hopefully what we've talked about will place you as king/queen of ballers presiding over the land of Marketing Ballerdom. Can you rule?
The hunt alone is a long, arduous process. The job hunt doesn't have to be.
We all know that having a blog or portfolio is extremely important and (can be) extremely daunting. So let's get it over with. In this activity we want you to, that's right, start a blog. Choose a template, design it (come on this part is kind of fun), and write your first blog post.
Your post can be about an industry trend, a project you've worked on, or even just a series of re-blogs. If you have a company you want to work for in mind, tailor your post toward them.
Is there anything more satisfying?
Hi, I'm Evan Kimbrell. Thanks for checking out my course.
Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-based digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC.
Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.
In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.
I'm an avid Airbnb host for the Fisherman's Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance. I've helped multiple hosts get their properties listed and their prices per night maximized. Results range from an extra +50% in price for established hosts and +400% for brand new hosts.
Hope you enjoy my courses!
Hi! My name is Justin Mares. I formerly ran growth at developer tools company Exceptional (acquired by Rackspace in March of 2013).
While there, I taught myself how to become a technical marketer and use tools like SQL to run important analyses on our customer data. Along with learning the basics of HTML, CSS and Python, I've found learning to become a more technical marketer has been one of the most valuable investments in myself I've ever made.
In addition, I'm the co-author of Traction Book, a book about how startups can get traction. For the book, we interviewed Jimmy Wales (founder of Wikipedia), Paul English (founder of Kayak), Dharmesh Shah (HubSpot founder) and pulled together an actionable framework for how startups should think about getting traction and distribution.
I also founded an ecommerce company, Kettle & Fire, that's on a multi-million dollar run rate in just a few months.