Become a Growth Marketer: Learn Growth Marketing & Get a Job
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Become a Growth Marketer: Learn Growth Marketing & Get a Job

Learn the skills to start your career in Growth Marketing. 5 hours of basic, intermediate, & advanced marketing lessons
Best Seller
4.5 (393 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
20,116 students enrolled
Last updated 5/2017
English
English
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4 hours on-demand video
  • 15 Articles
  • 73 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Apply basic, intermediate, & advanced growth techniques to their own campaigns or their company's
  • Understand the basics of advertising psychology & persuasion
  • Design and start their own email advertising campaign
  • Design and predict their company or product's growth trajectory
  • Apply the traction model of distribution to their own venture or firm
  • Design and run their first Google adwords campaign
  • Design and run their own Facebook ads campaign
  • Analyze other types of advertising and their suitability for each campaign
  • Understand the basics of company and product branding
  • Look for and decide between available marketing & growth positions
  • Put together a personal portfolio that will increase their likelihood of being hired
  • Use tactics for using free work to increase their exposure before applying for jobs
  • Know what to expect during interviews for marketing positions
View Curriculum
Requirements
  • Familiarity with common businesses and common business concepts is helpful, but not required
  • No knowledge of marketing is required
Description

Marketing is changing

Marketers no longer just sit in a room and come up with catch slogans like in Mad Men. They’re now required to be more analytical, more technical, and take ownership of a larger part of the traditional customer funnel

What does that mean?

It means that your traditional education and your traditional understanding of marketing are becoming obsolete. Companies are no longer hiring marketers to sit and watch over ad campaigns; they’re hiring marketers that can not only plan, design, and run their own campaigns but also influence and understand their products on a much deeper level

In this course we’re going to focus on both core marketing fundamentals but also on the more advanced growth marketing strategies that are becoming more and more in demand. We'll cover the basics that any marketer should know and then expand into day to day actionable skills you're going to be required to have. In the second portion of the course we'll focus on how you can set yourself up for success in the marketplace and how to find, vet, and lock down a job in Marketing or Growth.

Who should take this class?

The class is designed for 3 types of students:

1) Anyone with a passion for marketing and specifically wants to learn in demand growth marketing strategies

2) Anyone who wants to transition to marketing and get a job 

3) Anyone who wants to apply growth techniques to their own ventures and run their campaigns the same way a professional firm would

Who is the target audience?
  • Anyone who is interested in marketing and wants to start a career in it
  • Anyone with basic familiarity with marketing concepts that want to specifically learn the discipline growth marketing
  • Anyone looking to transition into marketing or growth
  • Anyone who is interested in running more efficient campaigns and employing professional long funnel approaches to their own ventures
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Curriculum For This Course
73 Lectures
03:59:58
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Introduction
4 Lectures 08:40

Want to connect with other Growth Marketers and Growth Marketing students? 

We have an exclusive Slack channel just for this course. 

  • Network with like minded students
  • Connect with the instructors directly
  • Follow along and ask lecture questions as you go
  • Learn from other students that are simultaneously watching the course
  • Find exclusive jobs and opportunities 
$23,123 in free stuff + access to our Slack group
00:07


Let's say that you're launching a social media platform similar to Snapchat and need to run through a competitive audit. So let's begin, shall we?

[QUIZ] Your turn: audit Snapchat
8 questions

How to get the most out of the course
00:19
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General concepts
8 Lectures 22:09



[ASSIGNMENT] 19 marketing channels
00:44

Alright, we're on our way to becoming marketers and we believe in you...but just to be sure, let's check in on the last few lectures. 

[QUIZ] Change the channel
3 questions

What is funnel marketing?
02:13

Real examples of funnels
03:55

[ASSIGNMENT] Applying funnel marketing
00:31

Are you #basic? Well, do you at least know the #basics of marketing? Let's see.

[QUIZ] Being basic
3 questions

Section 2: Review & Recap
00:01
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General skills
10 Lectures 35:17
Basic psychology and persuasion triggers
15:32

[ASSIGNMENT] Basic psychology
00:39

Understanding data and analytics
02:52

Customer lifetime value
01:31

Customer acquisition cost
01:16


Growth modeling
06:12

You're going to get hit with a lot of acronyms in marketing...a lot. You've already learned at least two. Let's review. Onward!

[QUIZ] The abc's of cac's
6 questions

Branding and positioning
05:45

Branding and positioning is an integral part of marketing - and much more than a logo. Let's go over the last lecture. 

[QUIZ] Get branded
4 questions

We want you to walk away from this course with skills and projects in hand, but first let's review what we've learned in context. 

[REVIEW]
00:07

Section 3: Review & Recap
00:02
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Job specific skills
28 Lectures 02:03:35
Intro to job specific skills
01:22

Google Analytics - Introduction
02:10

Google Analytics - Real time tab
02:45

Google Analytics - Audience tab
10:30

Google Analytics - Acquisitions tab
05:31

Google Analytics - Conversions tab
07:40

Google Analytics - Behavior tab
04:40

Intro to Paid ads
00:59

Intro to Google AdWords
01:00

Keyword research with Google AdWords
04:53

Setting up your own Google AdWords campaign
15:04

Native advertising
02:35

Companies in the native advertising space
03:01

Intro to Facebook advertising
01:30

Facebook ad campaign example
03:07

Setting up your Facebook ad campaign
10:23

Display ads / Retargeting
05:29

This is our favorite game. Let's play!

[QUIZ] What would you do?
4 questions

Intro to email marketing
01:25

Lifecycle email marketing
04:31

4 stages of lifecycle email marketing
02:45

Real example of lifecycle email marketing
05:22

Key metrics in email marketing
02:43

How to interpret email marketing metrics
04:02

Real examples of email marketing campaigns
04:04

Email copywriting
09:21

AIDA formula
06:15

This one's about another acronym, AIDA.

[QUIZ] Copywriting the right way
6 questions

Knowing how to use an email management system is an important skill to have when job hunting. Even if the company doesn't use Mailchimp, having the experience of working with emails and email lists will add bonus points. Not all email management systems are the same, but the mindset usually is. In this activity you'll create an email using Mailchimp. Try to apply what you've learned in the last few lectures while you learn. See the Resources section for step-by-step instructions if you're stuck. 

[ACTIVITY] Create an email with Mailchimp
00:24

Section 4: Review & Recap
00:04
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How to prepare yourself and your resume
8 Lectures 15:34
Building your marketing portfolio
01:57

Free work
07:49

[ASSIGNMENT] Free work
00:23

[ACTIVITY] Fix this
00:01

Building your audience
04:29

[ASSIGNMENT] Building your audience
00:51

Let's get to work so you can get work. 

[ACTIVITY] Actually build an audience
00:02

Hopefully what we've talked about will place you as king/queen of ballers presiding over the land of Marketing Ballerdom. Can you rule?

[QUIZ] Be a baller
5 questions

Section 5: Review & Recap
00:01
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Looking for and applying to jobs
7 Lectures 17:49
Finding your job
01:21

Where to look for marketing jobs
03:18

Narrow down the list of companies you'd like to work for
04:59

[ASSIGNMENT] List 1-3 companies you'd like to work for
00:27

Strategies for coming in contact with the companies you're targeting
07:16

The hunt alone is a long, arduous process. The job hunt doesn't have to be. 

[QUIZ] The hunt
5 questions

We all know that having a blog or portfolio is extremely important and (can be) extremely daunting. So let's get it over with. In this activity we want you to, that's right, start a blog. Choose a template, design it (come on this part is kind of fun), and write your first blog post. 

Your post can be about an industry trend, a project you've worked on, or even just a series of re-blogs. If you have a company you want to work for in mind, tailor your post toward them.


[ACTIVITY] Create a blog
00:26

Section 6: Review & Recap
00:01
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Killing the interview
5 Lectures 14:11
How to crush the interview
00:49

Briefcase technique
02:56

Questions to expect in an interview
06:39

More about interviews
03:46

Is there anything more satisfying?

[QUIZ] The kill
5 questions

Section 7: Review & Recap
00:01
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Course wrap up
3 Lectures 03:16
Things to do after finishing the course
02:06

Portfolio Checklist
00:01

Give us your feedback! (monthly giveaways)
01:09
About the Instructor
Evan Kimbrell
4.5 Average rating
11,001 Reviews
141,183 Students
16 Courses
Founder of Sprintkick | Ex-VC | Ex-startup founder

Hi, I'm Evan Kimbrell. Thanks for checking out my course.

Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-based digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC.

Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.

In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.

I'm an avid Airbnb host for the Fisherman's Wharf district of San Francisco. My space has the #1 search ranking for my area, has hosted over 200+ people, and is currently booking out 18 months in advance. I've helped multiple hosts get their properties listed and their prices per night maximized. Results range from an extra +50% in price for established hosts and +400% for brand new hosts.

Hope you enjoy my courses!

Justin Mares
4.3 Average rating
1,485 Reviews
47,382 Students
6 Courses
Traction Book author, growth at Airbrake/Exceptional

Hi! My name is Justin Mares. I formerly ran growth at developer tools company Exceptional (acquired by Rackspace in March of 2013).

While there, I taught myself how to become a technical marketer and use tools like SQL to run important analyses on our customer data. Along with learning the basics of HTML, CSS and Python, I've found learning to become a more technical marketer has been one of the most valuable investments in myself I've ever made.

In addition, I'm the co-author of Traction Book, a book about how startups can get traction. For the book, we interviewed Jimmy Wales (founder of Wikipedia), Paul English (founder of Kayak), Dharmesh Shah (HubSpot founder) and pulled together an actionable framework for how startups should think about getting traction and distribution.

I also founded an ecommerce company, Kettle & Fire, that's on a multi-million dollar run rate in just a few months.