
Set expectations for beginners entering powerful social media marketing, using a course guide with hands-on activity, practice along with me, and strategies to finish the course.
Explore how purpose drives social media strategy through the why behind brands, the Golden Circle, and mission statements, with examples like Apple, Google, Patagonia, and Tesla.
Challenge common marketing myths by embracing unique messaging through you, balancing budgets with clever creativity, and setting realistic timelines while practicing objectivity and prioritizing engagement over production value.
Test your skills on yourself to build confidence and discover your personal style, then choose between personal and business branding, and practice with mock accounts across platforms.
Develop a cohesive brand style guide detailing logos, colors, fonts, tone, and acronyms to guide internal and external use and ensure consistent marketing across channels.
Craft written social media copy that builds on visual components, prioritizes the customer feel first approach, uses creative calls to action, counters habituation, and highlights tangible benefits.
Master copywriting that reads in human, conversational language to connect with audiences, using clarity, active voice, short, simple lines, calls to action, power words, and practice with swipe files.
Master hashtag strategy for local business reach, choosing sweet spots, platform-specific use, and accessibility features like capitalized hashtags, closed captions, and design checks in Canva.
Leverage ChatGPT prompts with AI image software to generate tailored social media visuals, using Leonardo AI to create predictive, forward-looking imagery for real estate on Instagram and LinkedIn.
Shift from a consumer mindset to a business and creator approach across social networks, including X, LinkedIn, Facebook, Pinterest, Instagram, TikTok, and YouTube.
Learn to use X for real-time conversations, customer service, and engaging, human brand content; post short, witty updates with two hashtags, and listen to audience feedback.
Explore how Facebook for business uses organic reach, video content, and ads to engage audiences and drive return on investment, with storytelling and repurposing across Facebook and Instagram.
Learn how to use Facebook for business by balancing friendly, engaging content with brand updates, maximizing reach with reels and video, and using the Meta Business Suite for automation.
Pinterest acts as a search engine that drives external site traffic, making it ideal for product-based brands to increase website visits and conversions.
Set up your Pinterest account, sign up, choose interests, and convert to a business account for analytics. Customize your profile with a bio, pronouns, username, and a cover image.
Explore how to build a focused YouTube strategy for your business, reaching global audiences with clickable thumbnails, clear titles, and a sustainable posting rhythm that blends long-form and short-form content.
Meta ads unify Facebook and Instagram advertising, managed from the business suite and Ads Manager. Set up campaigns with ad sets and ads to target multiple audiences and goals.
Use engagement campaigns as a middle ground between boosted posts and full ads to build a warm audience, gather social proof, and enable retargeting and lead generation.
Learn to conduct social media audits, assess branding, platforms, and content, and translate findings into improvements. Set smart, measurable goals aligned with business aims to guide strategy.
Leverage user generated content to boost trust and conversions, using real stories, testimonials, and live interviews, since 79% say UGC significantly shapes purchasing decisions.
Leverage ChatGPT, prompts, and other AI tools to craft personalized, platform-specific social media strategies, optimize bios, and generate content calendars aligned with your business goals and budget.
Learn how to balance creativity and consistency in social media by batching content, scheduling across client time zones, and using tools like Hootsuite and World Time Buddy to streamline workflows.
Master ManyChat automations from comment replies to story triggers and multi-path flows within 24 hours, including delays, user input, and email capture with integrations to Klaviyo, ActiveCampaign, MailChimp, HubSpot, ConvertKit.
Explore essential tools for a social media manager, including cloud backups, grammar aids, bookmark managers, time management gear, screen recording, and project platforms like Scribe and Asana for efficient workflow.
Learn to map content into a three-stage digital marketing funnel—top engagement, middle nurturing via emails, DMs, and SMS, bottom conversion—with content repurposed across YouTube, blogs, LinkedIn, and Instagram.
Price your social media services by the value you deliver, not your experience. Emphasize resilience and continuous learning to win high-value, outcome-driven contracts across various industries.
Exceptional social media marketing is a key aspect of succeeding online for any business. So whether you're looking to learn this as a skill to grow your own business or to become a social media manager and work for businesses worldwide - this course is for you!
In this course, you will see me go through the exact process of setting up my fake brand - Mags Realty - on all the various social networks. Together, we will write a bio for Mags Realty, and also create captivating graphics, videos and simple animations. We will then write complementary captions and research hashtags so that we can publish powerful social media content in our lessons on X, LinkedIn, Facebook, Instagram, Pinterest, TikTok and YouTube.
You will also learn how to create a powerful brand, a winning social media strategy, a captivating content calendar and more. We will leverage various AI tools throughout the course to help us create strategies, captions, images and videos so that by the end of the course you feel confident in your understanding of the AI for social media space.
This course is designed to take you from being a complete beginner in the world of social media to a professional social media manager using only free online tools. But some tools we cover will have handy paid features which we’ll discuss.
All of the content you will find here is based on the exact tips and techniques I wish I had known about when I first began working online as a social media manager, combined with the latest knowledge of the rapidly moving social media world.
This is a longer course so I have divided it into the following main sections to make it easier for you to break your learning down into chunks:
Setting Up for Success
By the end of this section, you’ll have the confidence that no matter what your current skill level is in this area, you absolutely CAN succeed in becoming an exceptional social media marketer.
Branding and Content Marketing
Here, you’ll discover how to develop powerful brands, design beautiful graphics, create captivating videos and write compelling content. You will also learn how to leverage the power of AI for social media.
Social Media Platforms
This is where we’ll cover how to use each of the main social platforms for business instead of for personal use and how to get the most out of your time spent on each platform.
Paid Ads
In this section of the course we’ll be diving into the world of Facebook and Instagram Ads as well as how you can easily advertise on other social platforms like LinkedIn, Pinterest, Google and YouTube.
Social Media Strategy
You will learn the importance of having a strategy in place and how to develop an invaluable strategy for any business.
Optimise Your Workflow
Get to know handy scheduling tools, project management systems and automation tools like ManyChat which will help you generate more leads for your clients on autopilot.
Measuring Success
This is where you’ll learn how to measure the success of your efforts and make adjustments going forward based on what’s working and what isn’t.
The Wider Business
In the last section of the course, we’ll dive into understanding your client’s business outside of just their social media content. This is where you’ll supercharge your knowledge and start thinking about how everything fits together in the business and marketing space.
And of course, you’ll have your handy course guide with links to all the tools and resources we’ll be using throughout the course and a few additional ones I thought might be helpful.
Thank you for wanting to learn from me and I can’t wait to see you on the inside!