Marketing Your App or Game with App Store Optimization (ASO)

Everything you need to know about Marketing your mobile App or Game to get more downloads. Covers both iOS & Android.
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  • Lectures 25
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2014 English

Course Description

If you're looking at this course, you probably have published or are thinking about publishing an app or game to the iOS or Google Play App Store. But with 1.5 million apps in each app marketplace and 10's of thousands of apps being added every month, how do you get your app noticed? How do you get more downloads for your app?

The iOS App Store & Google Play Store are the biggest sources of free traffic you can get for your app. It makes sense to invest your time and effort into getting this traffic. You just need to know how to optimize your app listing to drive traffic and ultimately get more downloads for your app.

That’s where this course on App Store Optimization (ASO for short) can help.

No fluff, no filler, no long boring lessons to take up your valuable time. Just easy to understand & immediately actionable instructions on how you can increase your app's visibility and get more downloads.

This course goes over specific optimization strategies for both Apple's App Store (iOS 8) & the Google Play Store (Android).

So go ahead, take this course now and get more downloads today!

What are the requirements?

  • Have or will have a mobile App or Game in the iOS and/or Android App Store(s)
  • Developer account for this respective App Store

What am I going to get from this course?

  • All training contains no fluff, no-filler, easy to understand & immediately actionable content!
  • Learn how to optimize the visibility and increase downloads of your mobile App or Game in the iOS and/or Google Play App Store
  • Learn how to craft a Perfect Title that is attractive to both people and App Store Ranking
  • Learn how to find the best keywords that will increase your search ranking and can get you into Top Charts
  • Learn how to use tried & true ASO tools to find the best optimization strategy and save time and effort in your app optimization process
  • Learn how to create attractive app icons, screenshots and promotional videos for little to no cost
  • Learn how to time the launch of your app for the most visibility and downloads
  • Learn how to systematically get reviews and ratings quickly to snowball your downloads
  • Learn how to use localization strategies that get more downloads in other countries while doing the least amount of work
  • Learn how to price your app or game to make the most money, which might mean to make it free

Who is the target audience?

  • Mobile App or Game Developers or Publishers
  • Mobile App or Game Marketers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

In this lecture, you'll learn about my experiences with publishing apps & App Store Optimization. I'll tell you what this course is and is not about and I'll also go over the 2 ways people find your app in the iOS and Google Play App Stores. Lastly, I'll talk about the 4 main factors App Stores use to rank your app.

Section 2: ASO Fundamentals

In this lecture, I'll talk about what App Store Optimization is all about. I'll also talk about the app life cycle and where App Store Optimization fits into the big picture.


In this lecture, I'll discuss how the App Stores function like a black box and why you need to develop the skills to think critically when it comes to App Store Optimization. I'll also walk through the anatomy of an iOS and Google Play App Store listing so you can see the different elements and how they all work together.


In this lecture, I’ll go over why it’s most important to create an App that people want and how to go about doing so. I’ll talk about how this all relates to ASO.

Section 3: ASO Foundation

In this lecture, I’ll discuss the 3 types of App titles. I’ll talk about what to avoid in an App title, how to create the perfect App title and show you some examples.


In this lecture, I’ll talk about how keywords work for both iOS and Android and I'll go over fundamental keyword selection strategies.


In this lecture, I’ll discuss specific keyword selection strategies for iOS and Android. I’ll also go over how to research and find the best keywords for your app.


In this lecture, I’ll show you the ASO Tools that I recommend and will use in this course.


In this lecture, I’ll show you how I use App Annie’s keyword rank tool to select optimized keywords for an App.

Section 4: ASO Foundation Demo

In this demo video, I'll create an extensive keyword list to get started with the ASO process. Watch over my shoulder as I use various techniques to compile this list to be used in the next few demo videos.


In this demo video, I'll go over creating a list of relevant keywords specific to your app by using several tools introduced in a previous lecture. Watch over my shoulder as I use each tool to compile a list of highly relevant App keywords and sort them based on competitiveness.


In this demo video, I'll go over choosing an App title based on the research we did previously. You can watch over my shoulder as I go through the App title creation process.


In this demo video, I'll take the keywords compiled in a previous video and select the best ones to use as keywords for my app. Watch over my shoulder as I show you exactly how to rank these keywords for the most visibility and exposure. I'll also show you how to validate and optimize your keywords.

Section 5: Additional ASO Techniques

In this lecture, I’ll discuss how to get more downloads for your app through localization and how to do this by doing the least amount of work. I’ll focus on the top 20% of countries as well as localization work to get over 80% of the results.


In this lecture, I will cover a sneaky iOS localization tactic that will increase downloads by doubling the amount of your keywords in english markets.


In this lecture, I’ll discuss App Categories and why you may not want to put your app in the most obvious and appropriate category. I'll also go over category stats for both Apps and Games.


In this lecture, I’ll talk about the differences in iOS and Android descriptions and how to approach each one. I’ll go over specific strategies to write an effective description. Lastly, I’ll discuss guidelines for writing your Android description.


In this lecture, I’ll go over a simple, yet time-proven formula for writing descriptions that captivate people’s and get them to download your app.


In this lecture, I’ll discuss some App launch strategies and talk about when and how to launch your app for maximum exposure and downloads.


In this video, I’ll talk about whether to make your app free or paid and how to monetize your app even if you choose to make it free.


In this lecture, I’ll talk about the importance of App reviews and about warnings & pitfalls. I’ll also go over how to consistently get reviews that will drive more downloads to your app.

Section 6: Making a Great First Impression

In this lecture, I’ll go over App Icon strategies that will grab people’s interest and talk about how to get a quality App Icon made for next to nothing.


In this lecture, I’ll talk about strategies for your App’s screenshots, including which screenshot is most important, what screenshots to avoid and how to best design your screenshots.


In this lecture, I’ll go over what video is used for, talk about best practices for video and then discuss tools for recording quality videos for your App.

Section 7: Wrap Up

In this lecture, I’ll conclude this course by talking about forming your own systematic strategy by using the skills learned in this course to adapt to the ever-changing App Marketplace.

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Instructor Biography

Bennett Hui, App Publisher, App Marketing & Optimization Expert

Bennett doesn't just talk the talk, but also walks the walk. He published his first app in February 2012 that ranked in the top 30 in 13 countries, generated almost a million downloads and tens of thousands of dollars in revenue in its first year. It continues to make money to this very day. He's gone on to publish over 30 apps and games on iOS and over a dozen on Android, with more being added each month. Bennett earns money from publishing apps, he teaches because he loves helping others to do the same. He is the founder of AppOptimized, a resource for those that want to better market and optimize their apps.

Fast forward to present day. The mobile app scene has changed dramatically, there is a lot more competition and an increased supply of apps. The days of just putting an app out there and getting noticed are definitely gone -- no matter how amazing it is. Marketing and optimizing your app has to be deliberate and strategic. There needs to be a systematic plan in place that will boost your app’s exposure and increase its downloads... and that’s what AppOptimized is all about.

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