Airline Strategy: How to run an airline
3.8 (27 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
424 students enrolled
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Airline Strategy: How to run an airline

A crash course for anyone interested in aviation. The first airline course on the platform.
3.8 (27 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
424 students enrolled
Created by Faical Allou
Last updated 1/2015
English
Current price: $10 Original price: $40 Discount: 75% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will be able to identify the key differences in airline strategies
  • You will understand the different levers influencing airlines performance
View Curriculum
Requirements
  • basic knowledge of business
  • basic knowledge of airlines
Description

The airline industry best kept secrets!

“ Why do airline struggle to turn a profit? "

“ What is a hub and spoke? "

“ Why do prices change? "

“ What are the differentiators between airlines? "

“ How are tickets made available? “

This course is structured around the strategic functions in an airline: network and fleet planning, revenue management, product definition and sales and distribution.

The course is designed to help newcomers, job seekers, analysts, journalists and curious understand the fundamentals of the airline business.

The course is very dense and side discussions are encouraged to clarify any outstanding point.

Operational aspect of running an airline such as Flight Operations, Maintenance Operations and Ground Operations are not part of the course, they are mentioned only as a cost component and product differentiators when applicable.

Join the Airline Business Courses on Udemy!

---- EDIT ----

- Added a new lecture about Mergers and Acquisitions in the airline industry

Who is the target audience?
  • If you want to join an airline but don't know where to start
  • If you need to report (as a new financial analyst, or journalist) on the airline industry
  • If you are a curious frequent flyer
  • If you are new to the airline industry (especially at a senior position and need a crash course)
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Curriculum For This Course
10 Lectures
02:08:26
+
Introduction
1 Lecture 11:51

In this lecture we will define what is an airline, what are the different types of airlines and we will limit the scope of the course to the most relevent types.

Preview 11:51
+
Basic Economics
1 Lecture 12:27

In this lecture we will analyze the Revenue streams and Cost structure of airlines. We will also look at airline profitability and investors' confidence.

Basic Economics
12:27
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Strategy
4 Lectures 32:23

In this lecture we will try to understand how a Network is build and how airline select their Fleet.

Network and Fleet Planning
15:11

In this lecture we will expose the different types of Revenue Management practices and the key components of each

Revenue Management
06:52

In this lecture we will identify the passenger touch points and talk about the best in class airlines

Product Definition
07:21

In this lecture we will identify the different distribution channels and talk about the recent trends.

Sales and Distribution
02:59
+
Learning Material
1 Lecture 00:00
Presentation
59 pages
+
Appendix
3 Lectures 11:45

Explanation of Madrid (MAD) and Dubai (DXB) hubs

Appendix 1: MAD and DXB hub
04:58

This Appendix describes the different savings that Low Cost Airlines have brought to the industry.

Appendix 2: Low Cost Airlines
1 page

This Appendix describes the synergies and cost savings obtained through a merger or acquisition in the airline industry.

Appendix 3: Mergers and Acquisitions
06:47
About the Instructor
Faical Allou
3.9 Average rating
48 Reviews
1,397 Students
3 Courses
Airline Strategy specialist

Faical is an Airline Strategy specialist and speaker at international conferences.

Faical began his career in 2004 in Spain and fell in love with the aviation business.

After working for 2 airlines, he joined a consulting firm dedicated to the airline industry.

For more than 5 years he lead consulting engagements in the areas of Strategy, Network Planning, Revenue Management, Make or Buy decisions and Cost Analysis.

During his consulting years, he also founded a startup airline in Africa and spoke at various conferences.

He currently holds a position at a technology company that delivers solutions to the airline industry.

His knowledge of the airlines goes beyond the customer facing functions and reaches for the very core of the companies.

"As a passenger, we don't see the amount of work being done at an airline; we tend to think an airline is only made of pilots and flight attendants but there is so much more happening out there!"

"I always knew I wanted to work for an airline, but I didn't know what I could do, where to start?"

"I was lucky I started in the Network Planning area, which is very central and gave me exposure to the entire airline"

"I had exposure to CEO level issues at a relatively young age and it made me grasp the global picture quicker"

Faical is an enthusiastic traveler and he visited 50 countries. He loves Live Music and Basketball.