What you'll learn

You will be able to identify the key differences in airline strategies
You will understand the different levers influencing airlines performance

Course content

6 sections • 12 lectures • 2h 10m total length

Introduction11:51
In this lecture we will define what is an airline, what are the different types of airlines and we will limit the scope of the course to the most relevent types.

Network and Fleet Planning15:11
In this lecture we will try to understand how a Network is build and how airline select their Fleet.
Revenue Management6:52
In this lecture we will expose the different types of Revenue Management practices and the key components of each
Product Definition7:21
In this lecture we will identify the passenger touch points and talk about the best in class airlines
Sales and Distribution2:59
In this lecture we will identify the different distribution channels and talk about the recent trends.

Appendix 1: MAD and DXB hub4:58
Explanation of Madrid (MAD) and Dubai (DXB) hubs
Appendix 2: Low Cost Airlines1:00
This Appendix describes the different savings that Low Cost Airlines have brought to the industry.
Appendix 3: Mergers and Acquisitions6:47
This Appendix describes the synergies and cost savings obtained through a merger or acquisition in the airline industry.
link to Ebook: A Lifelong Flight by Faical Allou0:40
link to ebook: a Lifelong Flight

Requirements

basic knowledge of business
basic knowledge of airlines

Description

Disclaimer: this course was created in 2015 and doesn't include anything on the most recent events especially the pandemic.

Nonetheless the fundamentals of the aviation industry are the same and as such, understanding the intricacies of the business helps understand the challenges brought by the COVID-19 crisis.

The airline industry best-kept secrets!

The top 10 things airlines don't want you to know!

“ Why do prices change? "

" Why are connecting flights cheaper than non-stop one?"

“ Why do we even have to connect? "

And ultimately “ Why do airlines struggle to turn a profit? "

Now that we did the clickbait, let's speak about content.

This course is structured around the strategic functions of an airline: network and fleet planning, revenue management, product definition, and sales and distribution, in order of importance.

It is designed to help newcomers, job seekers, analysts, journalists, and curious understand the fundamentals of the airline business.

The course is very dense and side discussions are encouraged to clarify any outstanding point.

The operational aspect of running an airline such as Flight Operations, Maintenance Operations, and Ground Operations are not part of the course, they are mentioned only as cost components and product differentiators when applicable.

Join the Airline Business Courses community on Udemy!

---- EDIT ----

- Added a new lecture about Mergers and Acquisitions in the airline industry, why do airlines buy each other or merge

Who this course is for:

If you want to join an airline and need to prepare
If you need to report (as a new financial analyst, or journalist) on the airline industry
If you are a curious frequent flyer
If you are new to the airline industry and need to understand the broader context

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 12min

Basic Economics1 lecture • 12min

Strategy4 lectures • 32min

Learning Material1 lecture • 59min

Appendix4 lectures • 13min

Bonus Lecture1 lecture • 1min

Requirements

Description

Who this course is for: