Airline Strategy: How to run an airline

A crash course for airlines CEO, airline founders and anyone interested in aviation. The first airline course on Udemy.
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374 students enrolled
Instructed by Frank All Business / Strategy
$40
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  • Lectures 10
  • Contents Video: 1 hour
    Other: 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2014 English

Course Description

The airline industry best kept secrets!

“ Why do airline struggle to turn a profit? "

“ What is a hub and spoke? "

“ Why do prices change? "

“ What are the differentiators between airlines? "

“ How are tickets made available? “

This course is structured around the strategic functions in an airline: network and fleet planning, revenue management, product definition and sales and distribution.

The course is designed to help newcomers, job seekers, analysts, journalists and curious understand the fundamentals of the airline business.

The course is very dense and side discussions are encouraged to clarify any outstanding point.

Operational aspect of running an airline such as Flight Operations, Maintenance Operations and Ground Operations are not part of the course, they are mentioned only as a cost component and product differentiators when applicable.

Join the Airline Business Courses on Udemy!

---- EDIT ----

- Added a new lecture about Mergers and Acquisitions in the airline industry

What are the requirements?

  • basic knowledge of business
  • basic knowledge of airlines

What am I going to get from this course?

  • You will be able to identify the key differences in airline strategies
  • You will understand the different levers influencing airlines performance

What is the target audience?

  • If you want to join an airline but don't know where to start
  • If you need to report (as a new financial analyst, or journalist) on the airline industry
  • If you are a curious frequent flyer
  • If you are new to the airline industry (especially at a senior position and need a crash course)

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
11:51

In this lecture we will define what is an airline, what are the different types of airlines and we will limit the scope of the course to the most relevent types.

Section 2: Basic Economics
12:27

In this lecture we will analyze the Revenue streams and Cost structure of airlines. We will also look at airline profitability and investors' confidence.

Section 3: Strategy
15:11

In this lecture we will try to understand how a Network is build and how airline select their Fleet.

06:52

In this lecture we will expose the different types of Revenue Management practices and the key components of each

07:21

In this lecture we will identify the passenger touch points and talk about the best in class airlines

02:59

In this lecture we will identify the different distribution channels and talk about the recent trends.

Section 4: Learning Material
Presentation
59 pages
Section 5: Appendix
04:58

Explanation of Madrid (MAD) and Dubai (DXB) hubs

1 page

This Appendix describes the different savings that Low Cost Airlines have brought to the industry.

06:47

This Appendix describes the synergies and cost savings obtained through a merger or acquisition in the airline industry.

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Instructor Biography

Frank All, Senior Airline Consultant

Frank is an Airline Strategy specialist and speaker at international conferences.

Frank began his career in 2004 in Spain and fell in love with the aviation business.

After working for 2 airlines, he joined a consulting firm dedicated to the airline industry.

For more than 5 years he lead consulting engagements in the areas of Strategy, Network Planning, Revenue Management, Make or Buy decisions and Cost Analysis.

During his consulting years, he also founded a startup airline in Africa and spoke at various conferences.

He currently holds a position at a technology company that delivers solutions to the airline industry.

His knowledge of the airlines goes beyond the customer facing functions and reaches for the very core of the companies.

"As a passenger, we don't see the amount of work being done at an airline; we tend to think an airline is only made of pilots and flight attendants but there is so much more happening out there!"

"I always knew I wanted to work for an airline, but I didn't know what I could do, where to start?"

"I was lucky I started in the Network Planning area, which is very central and gave me exposure to the entire airline"

"I had exposure to CEO level issues at a relatively young age and it made me grasp the global picture quicker"

Frank is an enthusiastic traveler and he visited 50 countries. He loves Live Music and Basketball.

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