Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Marketing Plan - Write The Perfect Plan: SOSTAC® framework
Rating: 4.4 out of 5(266 ratings)
748 students
Created byPR Smith
Last updated 8/2022
English

What you'll learn

  • How You Can Write The Perfect Plan (presented by PR Smith, the author and founder, SOSTAC® Planning framework - fast becoming the most popular planning method).
  • How Your Situation Analysis is the Foundation of a Great Plan and how it also Reduces Risk in Your Business/Organisation.
  • Strategy is the Smallest Part of the Plan, yet, the Most Important, Part of the Plan - but few courses actually address strategy in detail. This course does.
  • Understand the 9 key components of strategy - very few have any idea about these. You might choose to use only 4 or 5, but You Must Consider All 9.
  • You will also be able to have a mature discussion about other people's plans.
  • This short course shows you the components of a plan, how to make better decisions and and how it all fits together. NB It DOES NOT include examples of plans.
  • The short, simple, crystal clear logic of SOSTAC® Planning framework changes people's careers as they use it for life. They feel confident about writing a plan.

Course content

1 section • 9 lectures • 1h 8m total length

  • Introduction to SOSTAC® Planning Framework6:00

    This 6 minute video introduces SOSTAC®  and its author, PR Smith ( www.PRSmith.org ).  PR Smith gives an overview of each of the six sections in a  plan. 

  • Introduction to SOSTAC® Planning Framework
  • Situation Analysis - where are we now? (1/2)6:29
  • Situation Analysis part 1
  • Situation Analysis - where are we now? (2/2)7:36
  • Situation Analysis part 2
  • Objectives - where are we going?7:25
  • Objectives
  • Strategy - how do we get there?8:15
  • Strategy
  • Tactics - the details of strategy (mktg mix)7:39
  • Tactics
  • Actions - executing with excellence6:54
  • Actions
  • Control - how do we know we are getting there?8:11
  • Control
  • Lecture 9: Summary and Review10:02

    I hope you now know how to construct a good plan. I have just added one extra resource - which was not part of the original course. We do not generally distribute templates nor case studies but I have added  a one-page summary template which management should appreciate! This latter doc will be improved over time (as there is limited space in it). I do hope this helps you.

    Good luck,

    Paul   (PR Smith)

Requirements

  • No Prerequisites

Description

This marketing planning course gets the best Udemy score of 4.9 out of 5. Learn how to write the perfect plan in 4 minutes, then explore it in approximately one hour. 8 short lectures approximately 7 minutes each lecture. The SOSTAC® Planning framework was voted in the Top 3 Business Models in the world by the Chartered Institute of Marketing's Centenary Poll and has since been adopted by Linkedin, KPMG,  hundreds of start-ups and thousands of professionals across the world. Here it is presented by the original author of SOSTAC® Planning and founder of the official SOSTAC Portal, PR Smith.

The 6 sections in a SOSTAC® Plan are easy to remember.

  1. Situation Analysis (where are we now);

  2. Objectives (where are we going)

  3. Strategy (how do we get there?)

  4. Tactics (the details of strategy i.e. the marketing mix)

  5. Action (how do we ensure excellent execution of the plan i.e. internal marketing)

  6. Control (how do we know we are getting there - what metrics should we watch?)

NB This very short course DOES NOT INCLUDE SAMPLE PLANS. Instead, author, PR Smith spends time showing you how to write the perfect plan, what the 6 key sections of great plans are, what these 6 sections must include, the difference between Strategy and Tactics and how all 6 sections fit together in a very easy-to-remember way. There is, however, a free one-page summary SOSTAC® Planning template. There is also a free weekly chat with PR Smith every Friday from 1 pm - 1.30 pm GMT/BST on the LinkedIn audio event - visit PR Smith's personal profile prsmithmarketing/ and add it to your calendar.

TEDxTalk speaker, author & adviser, PR Smith brings this unique planning framework to life in a colourful, fast-moving, easy-to-remember way. By the end of this course, you will know the structure you need to write the perfect plan.  You can perfect it thereafter. In fact, once you have taken this course, you will be able to immediately sign up for the separate SOSTAC® Certified Planner course & certificate (approved by the UK CPD Standards Office).  Please note we try to keep this course to 60 mins max. We do not include case studies and templates instead we give you some short punchy video lectures and one or two small documents about more resources - at the very last lecture. 

Who this course is for:

  • Anyone who wants to learn How To Write Great Plans
  • Professionals: Managers, Marketers plus students of Business / Marketing
  • This course is for anyone who wants to know how to write the perfect plan, digital marketing, integrated marketing or even a business plan. NB If you have read any of my PR Smith's ® Guide to your Perfect Plan, (books) then you won't really get anything new or extra in this course. It's just me talking you through the same material with some interesting slides.

Report abuse