Number 1 Mistake in Corporate Communications

Treating your audience as if all individuals were the same. Learn the fact on this Communication Training course
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  • Lectures 5
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2013 English

Course Description

The number one rule is communication is to know your audience. Unfortunately, we fail at the heart of this. We know our audience superficially: they're competencies, their hierarchical levels in the organization, perhaps their education levels. But we fail to know what kind of people they are.

This communication training course will show you how to consider the audience's needs in deeper ways and therefore, make your communication more effective. Employee engagement will improve and more people will 'get it' (whatever 'it' is that you're trying to communicate.

In 4 the sessions of communication training course, you'll learn some simple parameters for dissecting your audience's needs and discover a template that can be used to map out an effective corporate communication plan for those moments when it really counts.

Take this ultimate Communication Training course right now and learn how to fix top1 mistake in corporate communications


What are the requirements?

  • None

What am I going to get from this course?

  • understand behavioral styles and needs
  • how to overcome our natural tendency in communicating
  • understand intrinsic motivatiors
  • consider people's learning styles
  • by the end of the course, you'll be eager to 'fight the good fight' of effective communication
  • with effective communication, you'll create competitive advantage through higher employee engagement

Who is the target audience?

  • managers and executives
  • corporate communication personnel
  • team and committee members

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
If you can avoid the key mistake in communications, you can create stronger engagement and alignment. With these organizational strengths, you will have a competitive advantage. 
Section 2: How Styles Influence Us and Our Audiences
Your team is waiting to hear certain things. What they want to hear is based on their behavioral styles. If you're successful, you'll create engagement and alignment.
Communication is more than content and presentation. It's igniting the passion in people by tapping into their intrinsic motivation. Presenting information in a way they want to receive it is critical for them to 'get it' and understand what you're trying to communicate.
Putting this all together can mean differences in how you present information in emails, to groups or one-on-one. Very few adapt their behavior based on new information. Be different and make a change and create a winning team.
Section 3: Putting It Together so They Get It
Insanity is doing the same things over and over, and doing the same things as other people...and expecting different results. Why is it important to get out of our communication rut?

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Instructor Biography

Scott Anthony Ward, Principal at 4ward Associates

With thirty years of business experience, Scott has worked in a variety of industries in a variety of management and executive positions, including as a director on several business and non-profit boards. He has been a popular speaker at business conferences, teaching others about communication, open book management, employee engagement, driving change, employee ownership thinking, and key financial metrics. He has also written several ebooks: Servant Leadership Practice: 40 Days to Transform Your Leadership and Your Organization; PhD in Leadership: What They Don't Teach in Business Schools; Guerrilla Change: How to Start a Corporate Revolution

Scott lives in the Minneapolis area and enjoys being active outside, when the ground is not frozen--an unfortunate geographical hazard for six months of the year.

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