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Number 1 Mistake in Corporate Communications

Treating your audience as if all individuals were the same. Learn the fact on this Communication Training course
5.0 (1 rating)
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21 students enrolled
Last updated 2/2013
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
understand behavioral styles and needs
how to overcome our natural tendency in communicating
understand intrinsic motivatiors
consider people's learning styles
by the end of the course, you'll be eager to 'fight the good fight' of effective communication
with effective communication, you'll create competitive advantage through higher employee engagement
View Curriculum
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The number one rule is communication is to know your audience. Unfortunately, we fail at the heart of this. We know our audience superficially: they're competencies, their hierarchical levels in the organization, perhaps their education levels. But we fail to know what kind of people they are.

This communication training course will show you how to consider the audience's needs in deeper ways and therefore, make your communication more effective. Employee engagement will improve and more people will 'get it' (whatever 'it' is that you're trying to communicate.

In 4 the sessions of communication training course, you'll learn some simple parameters for dissecting your audience's needs and discover a template that can be used to map out an effective corporate communication plan for those moments when it really counts.

Take this ultimate Communication Training course right now and learn how to fix top1 mistake in corporate communications

Who is the target audience?
  • managers and executives
  • corporate communication personnel
  • team and committee members
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Curriculum For This Course
Expand All 5 Lectures Collapse All 5 Lectures 01:08:44
1 Lecture 15:39
If you can avoid the key mistake in communications, you can create stronger engagement and alignment. With these organizational strengths, you will have a competitive advantage. 
Preview 15:39
How Styles Influence Us and Our Audiences
3 Lectures 41:12
Your team is waiting to hear certain things. What they want to hear is based on their behavioral styles. If you're successful, you'll create engagement and alignment.
Behavioral Styles and Needs

Communication is more than content and presentation. It's igniting the passion in people by tapping into their intrinsic motivation. Presenting information in a way they want to receive it is critical for them to 'get it' and understand what you're trying to communicate.
Motivators and Learning Styles

Putting this all together can mean differences in how you present information in emails, to groups or one-on-one. Very few adapt their behavior based on new information. Be different and make a change and create a winning team.
Preview 12:27
Putting It Together so They Get It
1 Lecture 11:53
Insanity is doing the same things over and over, and doing the same things as other people...and expecting different results. Why is it important to get out of our communication rut?
The Reasons Why
About the Instructor
5.0 Average rating
1 Review
21 Students
1 Course
Principal at 4ward Associates

With thirty years of business experience, Scott has worked in a variety of industries in a variety of management and executive positions, including as a director on several business and non-profit boards. He has been a popular speaker at business conferences, teaching others about communication, open book management, employee engagement, driving change, employee ownership thinking, and key financial metrics. He has also written several ebooks: Servant Leadership Practice: 40 Days to Transform Your Leadership and Your Organization; PhD in Leadership: What They Don't Teach in Business Schools; Guerrilla Change: How to Start a Corporate Revolution

Scott lives in the Minneapolis area and enjoys being active outside, when the ground is not frozen--an unfortunate geographical hazard for six months of the year.

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