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Your Start-Up Company as a Business Experiment

This course is a guide to starting a business. Teach yourself to succeed. Position your start-up for investors.
5 reviews
  • Lifetime access to 32 lectures
  • 6+ hours of high quality content
  • Designation Cynthia Kocialski Early Stage Start-Up Entrepreneur and Author

    Cynthia is the founder of three companies. In the past 15 years, she has been involved in numerous start-ups and has served on various advisory boards. Cynthia has worked with established companies to bring start-up techniques and technologies to corporations desiring to process improvement and efficiency. Prior to this, she held numerous technical, marketing, and management positions at major corporations, with responsibilities including product development, engineering management, technical marketing, strategic business planning, and general management.

    Cynthia writes the popular Start-up Entrepreneurs’ Blog (, which covers observations, lessons, and stories of life inside start-ups.

    She and is the author of the books, Startup from the Ground Up and Out of the Classroom Lessons in Success.

    Cynthia also has written many articles and white papers on emerging technologies and start-ups that have appeared in such popular publications as Investor’s Business Daily, Entrepreneur Magazine, Business Insider, Home Business, Yahoo! Finance, and MS NBC.

    Her career has taken her to New York City, Washington, D.C., Miami, and San Francisco. She holds degrees in engineering and mathematics, and is a graduate of the University of Rochester and University of Virginia.


Your Start-Up Company as a Business Experiment

This course is a guide to starting a business. Teach yourself to succeed. Position your start-up for investors.
5 reviews

Thinking of launching a new business?

Do you have a business idea but don't know where to start? Need a Business startup checklist?

Entrepreneurship can be one of the most challenging and rewarding experiences you can do. This course is over 2 hours of information on how to start a new business.

Most business failures are caused, not by poor execution as commonly believed, but by poor strategy implemented from the beginning.

Conventional wisdom of writing a business plan as the first step to starting a business is a mistake leading to a higher risk of business failure later on. In its place, this course begins by introducing theConcept Plan.

Where business plans are based on a lot of guesswork and pulling unsubstantiated numbers out of thin air, the Concept Plans serve as a concrete question and answer methodology to produce the answers you need.

Concept Plans:

1)  Quickly answer the question of what you think you are going to do.

2)  Encourage you to address the crucial unknowns.

3)  Question your assumptions and ask how you’re going to test them.

4)  Identify the what-if or only-if-this scenarios that are the foundation of the plan.

The Concept Plan is followed by learning how to demonstrate that a business is viable because untilproof of conceptis shown, your business is just an experimental start-up.

Next, you'll learn how to design and conduct business experiments because until you validate the assumptions in the concept

plan and turn all those unknown factors into known ones, your idea isn’t workable.

This program takes the rigor and process of the scientific method and shows how to apply it to starting a new business – a process and system for you to discover and determine what your new business really is.

Here's exactly what you'll learn

Chapter 1: Getting Started

This chapter will introduce you to the concept plan and business experiments, and most importantly, why a better way to start

a business is needed.

Chapter 2: The Concept Plan

What is a concept plan and how to write it. You’ll learn why entrepreneurs should ditch the traditional business plan and replace it with concept plan. Too many start-ups try to overcomplicate their businesses on day one. Learn the concept plan. It’s simpler. It’s a precursor to the business plan. It also can be used to solicit invaluable advice from mentors, investors, customers and other stakeholders

Chapter 3: Building Business Proof of Concept

Learn how to demonstrate that a business is viable because until proof of conceptis reached, your business is just an experimental start-up.

Chapter 4:  How to Design and Conduct Business Experiments

Learn how to design and conduct business experiments because until you validate the assumptions in the concept plan, turn all those unknown factors into known ones, and transform those assumptions into fact, your idea isn’t workable.

Chapter 5: Common Mistakes Made by Entrepreneurs

Why reinvent the wheel?  Why stumble on the same rock as everyone else?

Chapter 6: The Investor's Perspective of a Start-Up

Learn how to understanding investors before seeking funding. Only 1% of business proposals are funded by investors, the biggest reason is the entrepreneur’s lack of understanding of the investor’s perspective.  The funding process is a sales process, the investor is your customer, learn what your customer wants to buy.

Chapter 7: Investor Turn-Offs 

Learn investors’ turn offs, how entrepreneurs often lose an investor before they finish speaking.

    • Over 32 lectures and 6.5 hours of content!


  • SECTION 1:
    Introduction to Your Start-Up as an Experiment
  • 1
    Introduction to Your Startup As An Experiment
  • 2
    Introduction (Audio only)
  • 3
    Introduction (Transcript)
    4 pages
  • 4
    Animated Series - Why Business Plans Fail
  • SECTION 2:
    The Concept Plan - What is it and how to create it
  • 5
    Concept Plan
  • 6
    The Concept Plan (Audio only)
  • 7
    The Concept Plan Transcript
    8 pages
  • 8
    Worksheet - The Concept Pplan
    3 pages
  • SECTION 3:
    Proof of Concept of the Business - Because it's not ALL about the product
  • 9
    How to Get Business Proof Of Concept
  • 10
    Business Proof Of Concept (Audio only)
  • 11
    Business Proof of Concept Transcript
    11 pages
  • 12
    Worksheet - Business Proof of Concept
    2 pages
  • SECTION 4:
    How to Design and Conduct Business Experiments
  • 13
    Design Of Business Experiments
  • 14
    Business Experiments (Audio only)
  • 15
    Business Experiments Transcript
    9 pages
  • 16
    Worksheet - Business Experiments
    4 pages
  • SECTION 5:
    Common Mistakes Made By Entrepreneurs
  • 17
    Common Mistakes Made By Entrepreneurs
  • 18
    Common Mistakes By Entrepreneurs (Audio only)
  • 19
    Common Mistakes Transcript
    5 pages
  • 20
    Animated series - Wow Marketing, How Not To Bore Your Customer
  • 21
    Animated Series - Product Comparison Flub
  • SECTION 6:
    The Investor's Perspective - How Investors View Start-ups
  • 22
    The Investor's Perspective
  • 23
    The Investor's Perspective (Audio only)
  • 24
    Worksheet - The Investor's Perspective
    5 pages
  • 25
    The Investors' Perspective Transcript
    11 pages
  • 26
    Animated Series - What Investors Dislike From Entrepreneurs
  • 27
    Animated Series - Investor Pet Peeves
  • SECTION 7:
    How Entrepreneurs Turn Investors Away
  • 28
    Investor Turn-offs
  • 29
    Investor Turn-offs (Audio only)
  • 30
    Investor Turn-offs Transcript
    5 pages
  • 31
    Worksheet - Investor Turn-offs
    4 pages
  • SECTION 8:
    Here's the eBook - Your Start-Up as an Experiment
  • 32
    Your Startup Company As An Experiment
    22 pages


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  • Prof L Smedley
    Great Course!

    As a virtual entrepreneurship professor at a community college, I always look for ways to make sometimes-difficult topics more understandable for my students. "Your Start-up Company as a Business Experiment" does just that through its lectures, downloadable handouts, and illustrations. I especially appreciate the fact that Cynthia Kocialski is sensitive to the needs of all kinds of learners. Students can watch an audio/visual presentation, listen to the audio without illustrations, and read a transcript of each lesson. Ms. Kocialski also provides several handouts that students can use as they go through the lessons and develop their businesses. At the end of the course, users get a downloadable copy of the abridged version of her popular book, Your Start-up Company as a Business Experiment. Although I have been teaching for over 20 years, I found myself taking notes as I went through the various lectures. I learned things that I can immediately use in the classroom as well as in my own small businesses. Thank you Cynthia Kocialski for sharing your knowledge and expertise with the world! Professor Lauri Smedley Sacramento City College

  • Yvonne Wu
    Great course to help your business move forward.

    Definitely a good course for new business. Yet even business who want to move to the next level and grow can benefit from this course. I found the how and why's to a concept plan fascinating. Yvonne Wu

  • Lin Brad
    Invest in Yourself! Take this course BEFORE you spend your time & money starting a business!

    GREAT course on a better way to start a business. Course material covered how to develop a business plan, common mistakes made by entrepreneurs, how to understand investors & provide proof of concept, conduct business experiments. The course can help you understand investors do's & don'ts. I like that you get an e-guide too. Its really a must-do course before you spend your time and money starting a new business. Highly recommend! I take courses like this to improve my business start-up success rate, because I feel that if I am not willing to invest in myself, who else will??

  • Christian Smith
    A Must Buy For Anyone Looking to Start a Business!!!!!

    This course is GREAT for anyone looking to launch a start-up! To say that I am happy with my purchase would be a complete understatement. Within this course you are not going to find the traditional textbook ideas that we have been taught over and over again in our Business 101 college classes. You will find cutting edge and new ways to launch an idea or concept into a functioning business model. The author presents information in a way that is simple to understand. If you don’t have a business background, don’t worry. This course will take you from the concept creation stage through getting your business funded. The course is revolutionary because it embraces the idea that all businesses are in some form an "experimental start-up" in the beginning. Considering this, the course shows buyers how to write a concept plan, then conduct business experiments and concludes with how to extract proof that your business venture will work. The course will walk you hand-in-hand on how to formulate a precise concept of your start-up. Buyers will be shown business models to see a concept in motions. Buyers will also be exposed to mistakes that many entrepreneurs make at the beginning of their company journey. Finally, the course offers up specific details about funding. You will learn what most start-ups require for funding. The author even provides a great list of typical questions investors ask. Even if the price quadrupled today, this would still be a steal!

  • Rosa McKeveny

    Great resource to knowledge all business owners should know! A different approach to showing how entrepreneurs should be thinking when starting up a business. Very interesting!

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