You can learn anything on Udemy. Start today with one of our 10,000+ online courses

What is an Entrepreneur?

Jeff Hawkins, co-founder of Handspring, has never thought of himself as an entrepreneur.Being an entrepreneur is not a c
0 reviews
WHAT'S INSIDE
  • Lifetime access to 22 lectures
TAUGHT BY
  • Jeff Hawkins is the Founder of Numenta, but he is also well known as the co-founder of two companies, Palm and Handspring, and as the architect of many computing products, such as the PalmPilot and the Treo smartphone.

    Throughout his life Hawkins has also had a deep interest in neuroscience and theories of the neocortex. His interest in the brain led him to create the non-profit Redwood Neuroscience Institute (RNI), a scientific organization focused on understanding how the human neocortex processes information. While at RNI, Hawkins developed a theory of neocortex which appeared in his 2004 book, On Intelligence.

    Along with Dileep George and Donna Dubinsky, Hawkins founded Numenta in 2005 to develop a technology platform derived from his theory. It is his hope that Numenta will play a catalytic role in creating an industry based on this theory and technology.

    Jeff Hawkins earned his B.S. in electrical engineering from Cornell University in 1979. He was elected to the National Academy of Engineering in 2003.
SHARE

What is an Entrepreneur?

Jeff Hawkins, co-founder of Handspring, has never thought of himself as an entrepreneur.Being an entrepreneur is not a c
0 reviews
Jeff Hawkins, co-founder of Handspring, has never thought of himself as an entrepreneur.Being an entrepreneur is not a career choice, he says, but is something you do at certain points in your life because you have to. Hawkins believes entrepreneurship is a means to an end, as opposed to an end in itself.
    • Over 22 lectures and 48 mins of content!

CURRICULUM

  • 1
    What is an Entrepreneur?
    00:51
    Jeff Hawkins, co-founder of Handspring, has never thought of himself as an entrepreneur.Being an entrepreneur is not a career choice, he says, but is something you do at certain points in your life because you have to. Hawkins believes entrepreneurship is a means to an end, as opposed to an end in itself.
  • 2
    Genesis of Palm Computing
    03:42
    Hawkins talks about his life, his education and work experience. He started his career at Intel for 3 years and then moved to a start-up that he did not start. While working at the latter he created his first product - first pen-based computer. He soon realized that all personal computing ought to be smaller and simpler. With this thought he started on the path to try and accelerate this shift - and that was the genesis of Palm computing.
  • 3
    The Accidental Entrepreneur: Palm History
    01:17
    Hawkins never really wanted to start a company, he admits. He considers himself an accidental entrepreneur who was approached by two venture capitalists while planning on building a small product.
  • 4
    Story of Acquisition: Palm, US Robotics, 3Com
    02:15
    Hawkins shares his story about how his initial company was continually acquired by larger companies.
  • 5
    Spinoff: Handspring
    01:44
    Hawkins shares the various reasons why he and his team finally spun off from 3Com to start Handspring. Although they were reluctant to leave and start a company from scratch, they felt that Palm did not belong in 3Com- a networking company. Palm was the only healthy division in 3Com and they could not continue growing and competing with a financial hand tied behind their backs.
  • 6
    Handspring: Envisioning the Future
    01:51
    Hawkins discusses how the cell phone took over mobile devices in the realm of personal computing. He projects where Handspring will go in the future with this transition.
  • 7
    Serial Entrepreneurship: Redwood Neuroscience Institute
    01:51
    Hawkins is working on his third start-up. Besides starting Palm and Handspring, Hawkins also followed his passion for theoretical neuroscience, the study of how certain parts of the brain work from an information theory point of view. He started a non-profit research institute called the Redwood NeuroScience Institute. Through this experience, he learned that starting a non-profit is just like starting a business.
  • 8
    Profiles of Entrepreneurs
    00:38
    Hawkins does not believe there is a single model for an entrepreneur. Each entrepreneur is unique in their own way, he says.
  • 9
    Importance of Experience
    02:48
    It helps to have experience under your belt before you start your own business, says Hawkins. You ought to have experience working for a good management team and give yourself time to have great mentors. You also have to learn to manage growth and success and how to deal with and anticipate bad times. In Hawkin's experience, the vast majority of people that start companies and do so successfully have had past experiences that helped them.
  • 10
    Follow Your Passions
    02:55
    Jeff Hawkins encourages students to do something they believe in. Business is hard and every company will have its trouble, the only way one gets through these times is if they you a cause and you believe in it. This passion gives momentum to see the bad times through. In his experience, people who started a company for the sake of starting a company failed when the hard times came upon them. At Palm the passion was the product, selling the company was not in contradiction with this passion, but allowed people at Palm to continue making good products. He says that it doesn't matter that the money isn't rolling in, but that we are all excited about what we are doing, and we think its great! This excitement carries companies and people through!
  • 11
    Individual vs. Company
    01:14
    Hawkins stresses that one must separate oneself from work. You are not your company, he says, you are not your product. Your company may fail, your product may fail, but not you, he adds. He stresses the importance of giving credit where it is due.
  • 12
    Entrepreneurship is a Means to an End
    02:00
    Entrepreneurship is a means to an end, it is not an end in itself. The passion is with the product, Hawkins notes, and successful entrepreneurs must follow it through.
  • 13
    Work/Life Balance
    01:34
    According to Hawkins, no one remembers the 14 hours at work or the time missed with their kids. What people remember is if they changed the world, if they had a good time in the process, or if they promoted a positive culture. He talks about balance in regards to developing a great product and having a normal life. Hawkins believes that you can do it all and live a normal life!
  • 14
    Defining Company Culture
    02:27
    Hawkins believes you have to be conscious and methodological about your company culture. The culture starts at the top and permeates to the bottom. The culture at palm is a product culture. High integrity is not just internal, but integrity with vendors, suppliers and customers. A lot of companies keep secrets, but the transparency has been very good for Palm, Hawkins points out. A good, solid culture can help a company go through hard times.
  • 15
    Difficult Negotiations
    02:04
    Hawkins talks about the complicated negotiations with 3COM for the spin off of Palm. Discussions lasted five months and involved investment bankers and board members. Five different proposals were presented to the CEO, including spinning off Palm two years in the future. However, the final decision involved no doors banging, and no storming out of offices. All said and done, Jeff Hawkins did not want to start a company.
  • 16
    Designing Successful Products
    02:32
    Jeff Hawkins, one of the founders of Handspring, claims to have witnessed teams of entrepreneurs brainstorming a product just for the sake of the sale, and he criticizes this approach. A good product can only be conjured by a genuine need in the marketplace. If there are no holes to fill, says Hawkins, then there is no point to being an entrepreneur.
  • 17
    The Role of Market Research
    03:53
    Founder of the Palm Jeff Hawkins shares his story of graffiti, a handwriting recognition software, and the intuitive leap of using a keyboard to show that users can and will adopt to new technology. He elaborates on the role of market research, as well as how to listen to customers and follow your intuition and vision for the future.
  • 18
    Work/Life Balance
    02:33
    Hawkins discusses the balance between work and personal life. He mentions how different people will have differing balance cycles throughout various stages of their life. In this clip, Jeff shares a personal anecdote about balance in his own life.
  • 19
    What I Wish I'd Learned in College
    03:33
    Hawkins talks about basic corporate, structural, and employee issues that entrepreneurs often don't learn in class. For example, entrepreneurs should be well-versed in many areas, such as legal, financial, and human resources issues.
  • 20
    Establish Strong Human Resources Early On
    01:36
    When starting a business one tends not to focus on employee issues. Hawkins stresses the importance of laying a strong foundation of human resources from the very beginning. He shares ideas that he feels make sound human resource policies. When you are thinking of compensation between people, he says, you should always imagine that everyone knows everything.
  • 21
    Importance of Customers and Testing
    02:02
    I never had a technology company, says Hawkins. He believes that products come out of product marketing people who really love and understand products. He asks his employees to use competitor products to learn something from them. The focus should be on what people want and what they need, rather than only on technology.To build a successful product one has to innovate continuously, focusing on what people do and not what they say. And if you build a product, use the thing yourself.
  • 22
    Portable Technologies
    03:01
    Hawkins talks on the importance and inevitability of portablity. With portability comes small size, low cost, simplicity and the need for less power. With wireless networks on their way to becoming very inexpensive, Hawkins envisions a T1 line with high horse power and large memory in the pocket! The need for portability will make the item in your pocket the center of your universe, he says. He notes that there will be obstacles, but believes that this shift is inevitable.
  • Lifetime Access. No Limits!
  • Mobile Accessibility