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Social Media Marketing for Startups

5 lectures from top founders and CEOs. Get social media training for your business!
27 reviews
WHAT'S INSIDE
  • Lifetime access to 6 lectures
  • 3+ hours of high quality content
  • A community of 9100+ students learning together!
TAUGHT BY
  • Dan Martell Online marketing, social media, technology, startups and working my @ss off to change the world.

    Dan Martell skydives and snowboards and believes running is among the secrets to a fruitful life. But the 31-year-old  Moncton, N.B., native insists business is his sport.

    With a background in computer programming but no formal business training, Dan’s passion for technology and business has meant he has had a hand in launching several companies to date.

    Dan has been described as not having a “knowing-doing gap.”  At 25, and just 10 months into his 2004 start-up, Spheric Technologies Inc., the Canadian firm was landing so many deals south of the border that instead of seeking visa sponsorships for his traveling employees, he moved quickly to set up a U.S. office.  Growing by an average of 152% per year, Spheric raked in three business awards before he sold the company in mid-2008.

    An award winning Entrepreneur, Dan recently co-founded Flowtown, a social marketing platform focused on helping small businesses achieve real results in the world of social media. Now living in  San Francisco, Martell spends the majority of his time looking at ways to build a bridge between Silicon Valley and New Brunswick. As an informal angel investor, he is active in advising entrepreneurs using the  Lean Startup approach to gain market adoption.

    An avid reader who dreams of remaining a lifelong student, Dan invests in startups whose opportunities and ideas he can get excited about. His philosophy is to build companies that solve the business problems he faces. He takes risks in work and life and focuses on the journey over the reward. Martell is relentless in his work ethic – if a job has to get done, he’ll do it right away.

    Martell is a board member of Propel ICT and StartupWeekend, a startup advisor to YearOneLabs and 500Startups.  He is passionately involved in facilitating micro-lending to entrepreneurs in developing countries through the non-profit,  Kiva.org.

    Twitter:  http://twitter.com/danmartell

    Email: dan.martell [ at ] gmail [dot] com

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Social Media Marketing for Startups

5 lectures from top founders and CEOs. Get social media training for your business!
27 reviews
Dan Martell, Co-Founder of Flowtown Introduction to Social Media Marketing
  • How to use social to launch, position your messaging and get distribution.
  • Foundation: Keywords and Position
    • Take a Guess
    • Deal in High Volume
    • Utilize Tools
Stew Langille, Vice President of Marketing at Mint.com Creating Engaging Content
  • Creating content in a variety of mediums - writing blog posts, engaging tweets or video/podcast/etc.
  • Content is King
    • Talk about the problem, not about your solution
    • Distribution
    • Engaging blog writing / tweeting
    • Writing great headlines
Laura Lippay, Search and Social Marketing Consultant Improving Your Search Rankings With Social Media
  • A look into how search and social interact with each other
  • Using Search to Own Social
    • Control the Discussion
    • Feed Traffic Back
    • Social Sucess = Search Visibility
    • Writing great headlines
Jeff Widman, Founder of Brandglue.com Leveraging Your Audience to Increase Your Reach
  • What makes people want to share? How to make your content shareable - technically and psychologically.
  • Social Means Sharing
    • Make it easy
    • Ask at the right time
  • Social Proof
    • Building Twitter Followers
    • Website
    • Build an Initial List
Jonathan Strauss, Co-Founder of awe.sm Optimizing and Measuring Your Impact
  • This section is focused on the metrics and analysis side of social.
  • Conversion Metrics
    • Simple URL tracking
  • Social Conversions
    • Word of Click
    • Email to share
    • What should you track?
    • Over 6 lectures and 3.5 hours of content!
    • Gain traction when starting with nothing
    • Set effective social media goals
    • Create content that relates to your audience
    • Optimize your search visibility with social media.
    • Turn all this social buzz into real momentum
    • Optimize your content for Facebook
    • Measure the effect of your campaigns

CURRICULUM

  • SECTION 1:
    Lectures
  • 1
    Introduction to Social Marketing by Dan Martell
    48:50

    Taught by Dan Martell

    • How to set up your social marketing strategy and identify what you're goals and plan is.
    • Foundation: Keywords and Position
      • Take a guess
      • High volume
      • Tools
    • Social Hit List
      • Make a list
      • Add value
      • Ask for advice
  • 2
    Creating Engaging Content by Stew Langille
    37:36

     

    Taught by Stew Langille

    • All the different ways in which one can create content - whether it is writing blog posts, engaging tweets or video/podcast/etc.
    • Content is King
      • Talk about the problem, not about your solution
      • Creation
      • Distribution
      • Infographics
      • Engaging blog writing / tweeting
      • Writing great headlines
    • Social Means Sharing
      • Be remarkable
      • Add value to everyone (not just signups)

     

  • 3
    Leveraging Your Audience to Increase Your Reach by Jeff Widman
    54:49


    4. Leveraging your Audience to Increase Reach - Taught by Jeff Widman

    • What makes people want to share? How to make your content shareable - technically and psychologically.
    • Social Means Sharing
      • Make it easy
      • Ask at the right time
    • Social Proof
      • Building Twitter Followers
      • Website
      • Build an Initial List
    • News Feed Optimization for Facebook and Twitter

     

  • 4
    Improving your Search Rankings Using Social Media by Laura Lippay
    39:04

     

    Taught by Jeff Widman

    • Part 2 of 2 talks on distribution. Primarily focused on how to get your audience to do the promotion for you and to build the audience to drive that promotion.
    • Social Means Sharing
      • Make it easy
      • Ask when it's most appropriate
    • Social Proof
      • Twitter Followers and how to build them
      • Website
      • Build initial list
    • News Feed Optimization for Fb and Twitter
    • More Facebook-specific stuff

  • 5
    Optimizing and Measuring your Impact by Jonathan Strauss
    27:26

     

    Taught by Jonathan Strauss

    • This section is focused on the metrics and analysis side of social.
    • Conversion Metrics
      • Simple URL tracking
    • Social Conversions
      • Word of Click
      • Email to share
      • Community

  • 6
    Some Extra Links
    Text

    * Forrester Research on measuring what really matters in social: http://blogs.forrester.com/nate_elliott/11-02-23-which_social_media_marketing_metrics_really_matter_and_to_whom * Google Analytics Goals and Funnels HowTo: http://www.google.com/support/analytics/bin/answer.py?answer=55515 * Google Ana…

RATING

  • 17
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  • 4
  • 2
  • 5
AVERAGE RATING
NUMBER OF RATINGS
27

REVIEWS

  • Anggoro H.
    great stuff

    these are the tips on social media, marketing and stuff related to marketing. recommended!

  • Julian Legrand
    Nothing new

    Nothing particularly new, but it's not too expensive so it's not bad to take if you're new to online marketing.

  • Dimitris A.
    Good but beginner stuff

    I am a begginer in this, but most of the stuff I already knew. There were some practical advices but nothing you couldn't figure out on your own.

  • Reinaldo Moodey
    Social Media Marketing for Startups

    The idea behind this course is how to enhance your marketability for your online startup. People shouldn't expect that by reviewing this course they will automatically become the next Facebook. It takes time and a great deal of effort. What I appreciate about this course is that, once you have the idea and site, the budget to market is extremely limited. By understanding how, you can initiate the process and then proceed to venture into other options.

  • Dasa Pierce

    Packed with information. Great for newbies to get oveview, but a person not in the social field will need to hire help. Great information for those in the field. Some tools would be valuable - transcripts, urls, actionalble summaries. These are basically talking heads - (great talking heads), but would like to see some new learning technologies integrated.

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