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Social Media Marketing for Startups

5 lectures from top founders and CEOs. Get social media training for your business!

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by Dan Martell

Dan Martell, Co-Founder of Flowtown Introduction to Social Media Marketing

  • How to use social to launch, position your messaging and get distribution.
  • Foundation: Keywords and Position
    • Take a Guess
    • Deal in High Volume
    • Utilize Tools

Stew Langille, Vice President of Marketing at Mint.com Creating Engaging Content

  • Creating content in a variety of mediums - writing blog posts, engaging tweets or video/podcast/etc.
  • Content is King
    • Talk about the problem, not about your solution
    • Distribution
    • Engaging blog writing / tweeting
    • Writing great headlines

Laura Lippay, Search and Social Marketing Consultant Improving Your Search Rankings With Social Media

  • A look into how search and social interact with each other
  • Using Search to Own Social
    • Control the Discussion
    • Feed Traffic Back
    • Social Sucess = Search Visibility
    • Writing great headlines

Jeff Widman, Founder of Brandglue.com Leveraging Your Audience to Increase Your Reach

  • What makes people want to share? How to make your content shareable - technically and psychologically.
  • Social Means Sharing
    • Make it easy
    • Ask at the right time
  • Social Proof
    • Building Twitter Followers
    • Website
    • Build an Initial List

Jonathan Strauss, Co-Founder of awe.sm Optimizing and Measuring Your Impact

  • This section is focused on the metrics and analysis side of social.
  • Conversion Metrics
    • Simple URL tracking
  • Social Conversions
    • Word of Click
    • Email to share
    • What should you track?
30 Day Money Back Guarantee Lifetime Access - No Limits

Reviews

Average Rating:

  • by Archie Abrams,

    Excellent Course - Strategic and Tactical Advice

    This course gives a 30,00 foot overview of social media marketing. If you're working at a startup or any company that is trying to figure out how to leverage social media, then you want to know how the guys at Mint grew their business. You want to learn from Dan Martel about how to listen and understand how your customers are talking about your business. The course provides both strategic advice and tactical guidance. It's a must have for any marketer!

  • by Timothy O'Reilly,

    Tied together

    Thanks for this course. I was aware of a lot of the issues, but this course tied it all together very clearly and the presenters are clearly experts with a depth of knowledge that clarified a lot more for me. Regards, Tim

  • by ESRAR RAZVI,

    Awesome Job Dan

    I should start thinking like you dan. Can I get your opinion on a project that I am working on. Link: http://www.1800buisnesscards.com ER

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  • Over 6 lectures and 3.5 hrs of content!
  • Gain traction when starting with nothing
  • Set effective social media goals
  • Create content that relates to your audience
  • Optimize your search visibility with social media.
  • Turn all this social buzz into real momentum
  • Optimize your content for Facebook
  • Measure the effect of your campaigns

Instructors

  • Dan Martell

    Online marketing, social media, technology, startups and working my @ss off to change the world.

Dan Martell skydives and snowboards and believes running is among the secrets to a fruitful life. But the 31-year-old  Moncton, N.B., native insists business is his sport.

With a background in computer programming but no formal business training, Dan’s passion for technology and business has meant he has had a hand in launching several companies to date.

Dan has been described as not having a “knowing-doing gap.”  At 25, and just 10 months into his 2004 start-up, Spheric Technologies Inc., the Canadian firm was landing so many deals south of the border that instead of seeking visa sponsorships for his traveling employees, he moved quickly to set up a U.S. office.  Growing by an average of 152% per year, Spheric raked in three business awards before he sold the company in mid-2008.

An award winning Entrepreneur, Dan recently co-founded Flowtown, a social marketing platform focused on helping small businesses achieve real results in the world of social media. Now living in  San Francisco, Martell spends the majority of his time looking at ways to build a bridge between Silicon Valley and New Brunswick. As an informal angel investor, he is active in advising entrepreneurs using the  Lean Startup approach to gain market adoption.

An avid reader who dreams of remaining a lifelong student, Dan invests in startups whose opportunities and ideas he can get excited about. His philosophy is to build companies that solve the business problems he faces. He takes risks in work and life and focuses on the journey over the reward. Martell is relentless in his work ethic – if a job has to get done, he’ll do it right away.

Martell is a board member of Propel ICT and StartupWeekend, a startup advisor to YearOneLabs and 500Startups.  He is passionately involved in facilitating micro-lending to entrepreneurs in developing countries through the non-profit,  Kiva.org.

Twitter:  http://twitter.com/danmartell

Email: dan.martell [ at ] gmail [dot] com