You can learn anything on Udemy. Start today with one of our 10,000+ online courses

How to Promote Your Udemy Course

Increase your user base (and sales) by learning how to tastefully market your course.
57 reviews
WHAT'S INSIDE
  • Lifetime access to 36 lectures
  • A community of 5100+ students learning together!
  • 90+ discussions
TAUGHT BY
  • Danielle Leslie Instructor Promotion at Udemy

    I recently joined the Udemy team where I head instructor course promotions and deal partner sales. Before Udemy, I created the Do Love Project to give individuals the inspiration and tools to build businesses around their passions. Prior to that, I co-founded an angel-backed startup GenJuice and completed the digital media accelerator SeedStart. I live by the words: Do what you love, and convince the rest to follow.

SHARE

How to Promote Your Udemy Course

Increase your user base (and sales) by learning how to tastefully market your course.
57 reviews
Success is in your hands.

(Note: This course has been published in-progress; please bear with us as we get it all fixed up and fleshed out!)

Not everyone knows how great you and your course are – especially when they don’t know where to find it. That’s where self-promotion and marketing comes in! With the right tools under your belt, you’ll be able to personally market your materials to the right people and, with some perserverence, increase your student-base!

Here are some of the things you'll learn in this course:

  • Building your student base
  • Optimizing your course for discovery
  • How not to annoy your social networks
  • How blogs can help you
  • How real-life networks still matter
  • How to find free multimedia to use in your lectures
  • ...and a whole lot more, of course

So come in, settle down, and prepare to have your mind blown.**

**Ok, probably not blown. But there be learnin' in here.


    • Over 36 lectures and 49 mins of content!

CURRICULUM

  • 1
    Old-Timey Course Promo
    01:05
  • 2
    How to Use this Course
    Text
    (Note: This course has been published in-progress; please bear with us as we get it all fixed up and fleshed out!) Welcome to the course , mister or miss Udemy Instructor! You've come to the right place if you hope to teach as many people as possible (and maybe make some money, too). You may notice…
  • SECTION 1:
    Optimizing your Course
  • 3
    Course Titles
    Text
    Let's get down to brass tacks straight away—the title of your course is one of the biggest contributors to your success as a Udemy instructor. A title should never be slapped on and forgotten about like some tagging system for stray wires in a junk drawer. Titles should be 3 things. They should be:…
  • 4
    The Headline
    Text
    At Udemy, the headline concept is perhaps a bit misleading. While it sounds a bit like a title (like a newspaper headline is an article title), it's really more like a reinforcer to the title. It's what people see right after they've already been lured in by your awesome title. In many ways, the pri…
  • 5
    The Summary
    Text
    So you've got your title and your headline down, and now you think you're all good to go? Not yet, my friend. Not just yet. Now it's on to the summary. Here's where it dwells: That's where the summary is for you, instructor; for others, it will appear like this: There it is, right below the title, h…
  • 6
    The Course Image
    Text
    They say we shouldn't judge books by their covers, but of course we do. And users will inevitably judge your course by its course image, too. In fact, if it's not a good image, they may just pass right over it. Hmm...no thanks. Your course image will most likely be the first thing people see when lo…
  • 7
    The Bio
    Text
    If I had to venture a guess, I'd say there aren't too many people out there who like talking about themselves. It can feel awkward. Well, for the time being, you'll need to put that hesitation aside and just bite the bullet, On Udemy, your biography is what tells users why you're qualified to teach…
  • 8
    Keywords
    Text
    Coming Soon!
  • 9
    Categories and Subcategories
    Text
    Coming soon!
  • 10
    Make a Promo Video
    Text
    Now you've come to the shining star on your course Christmas tree. The icing on your course cake. The cherry on your course sundae...you get the idea. The promo video, as you can see in the example above, is typically the first thing people see when they click on your course. How do I know? Because…
  • 11
    Setting a Price
    Text
    So, you've decided to charge for your course, but you're not sure exactly what to charge for it. That's a great thing to be concerned about. There are entire teams of people dedicated to this kind of question at big companies with lots of products, so it certainly warrants some consideration. Sadly,…
  • 12
    Make Some Lectures Free
    Text
    Coming Soon! 
  • SECTION 2:
    Direct Outreach
  • 13
    Personal Networks (Tap Them)
    Text
    Coming soon!
  • 14
    Initial Discounts
    Text
    Coming soon!
  • 15
    Getting Reviews
    Text
    Coming soon!
  • 16
    Mailing Lists
    Text
    Coming soon!
  • SECTION 3:
    Social Media
  • 17
    Facebook Tips
    Text
    The Book of Faces. It's where many of us keep our actual friends and people we've met under one big social umbrella. When faced with promoting your course to you Facebook friends, then, it's only natural you may feel a bit reluctant. Facebook isn't quite the attention economy that Twitter is, so it'…
  • 18
    Twitter Tips
    Text
    First thing's first: if you're serious about promoting yourself or your course on social media, you should be on Twitter. If you're not already, go do it now. Why is it so important, you might ask? For one, it's a much easier way to reach far more people than you'll ever reach on Facebook. Because o…
  • 19
    LinkedIn Tips
    Text
    Coming soon!
  • 20
    Google+ Magic
    Text
    So you're clearly hardcore. Facebook and Twitter weren't enough for you; you're taking things to the dangerous and seductive edge of social media: Google+. And we're right behind you. In fact, Udemy not only strongly recommends that, for your sake, you take advantage of Google+ promotion; we even bu…
  • 21
    Quora Tips
    Text
    Coming soon!
  • 22
    MySpace Tips
    03:33

    Hah! Made you look. Just kidding.

  • SECTION 4:
    Blogs and Websites
  • 23
    Link it Up
    Text
    Coming soon!
  • 24
    Blog Posting and Guest Posting
    Text
    Coming soon!
  • 25
    Finding Blogs (and what to look for)
    Text
    Coming soon!
  • 26
    Commenting and Interacting
    Text
    Coming soon!
  • SECTION 5:
    Real Life!
  • 27
    Meetups
    Text
    Coming soon!
  • 28
    Conferences
    Text
    Coming soon!
  • 29
    Business Cards
    Text
    Coming soon!
  • 30
    Give it Away
    Text
    Coming soon!
  • SECTION 6:
    Bonus Materials
  • 31
    Self Promotion Reading List
    Text
    Coming soon!
  • 32
    Free Images (Links)
    Text
    Coming soon!
  • 33
    Free Music (Links)
    Text
    Coming soon!
  • 34
    Free Videos (Links)
    Text
    Coming soon!
  • 35
    Helpful Udemy Courses
    Text
    Coming soon!
  • 36
    How to Use This Course
    Text
    Soon to be coming.

RATING

  • 21
  • 8
  • 10
  • 7
  • 11
AVERAGE RATING
NUMBER OF RATINGS
57

REVIEWS

  • Vince Courtney
    Good start to the basics but sadly incomplete!

    This could be a good beginners start up guide but as I said - only about 30% complete.

  • Roel Leijten
    Potential

    I was very dissapointed that most lectures are "coming soon." I think this course is in potential very valuable for many of us out there. Please finish! ;)

  • Mark Warner
    Unifinished course.

    Waste of time until the course is actually finished!

  • Alex Glassey
    Incomplete, text-based, repeats stuff

    This course is completely text-based: there are no videos. Doesn't Udemy suggest that at least 60% of a course consist of vidoes? The course is incomplete. Some lessons simply don't exist. How can a course like this be accepted by Udemy? The course repeats many things that are already covered in the existing Udemy help bubbles and descriptions.

  • Mario Miguel
    They didn't even bother to finish the course

    A lot of slides say coming soon, they didn't even bother to finish this course before launching it.

  • Lifetime Access. No Limits!
  • Mobile Accessibility