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(Note: This course has been published in-progress; please bear with us as we get it all fixed up and fleshed out!)
Not everyone knows how great you and your course are – especially when they don’t know where to find it. That’s where self-promotion and marketing comes in! With the right tools under your belt, you’ll be able to personally market your materials to the right people and, with some perserverence, increase your student-base!
Here are some of the things you'll learn in this course:
So come in, settle down, and prepare to have your mind blown.**
**Ok, probably not blown. But there be learnin' in here.
Old-Timey Course Promo
|(Note: This course has been published in-progress; please bear with us as we get it all fixed up and fleshed out!) Welcome to the course , mister or miss Udemy Instructor! You've come to the right place if you hope to teach as many people as possible (and maybe make some money, too). You may notice…|
|Section 1: Optimizing your Course|
|Let's get down to brass tacks straight away—the title of your course is one of the biggest contributors to your success as a Udemy instructor. A title should never be slapped on and forgotten about like some tagging system for stray wires in a junk drawer. Titles should be 3 things. They should be:…|
|At Udemy, the headline concept is perhaps a bit misleading. While it sounds a bit like a title (like a newspaper headline is an article title), it's really more like a reinforcer to the title. It's what people see right after they've already been lured in by your awesome title. In many ways, the pri…|
|So you've got your title and your headline down, and now you think you're all good to go? Not yet, my friend. Not just yet. Now it's on to the summary. Here's where it dwells: That's where the summary is for you, instructor; for others, it will appear like this: There it is, right below the title, h…|
|They say we shouldn't judge books by their covers, but of course we do. And users will inevitably judge your course by its course image, too. In fact, if it's not a good image, they may just pass right over it. Hmm...no thanks. Your course image will most likely be the first thing people see when lo…|
|If I had to venture a guess, I'd say there aren't too many people out there who like talking about themselves. It can feel awkward. Well, for the time being, you'll need to put that hesitation aside and just bite the bullet, On Udemy, your biography is what tells users why you're qualified to teach…|
|Now you've come to the shining star on your course Christmas tree. The icing on your course cake. The cherry on your course sundae...you get the idea. The promo video, as you can see in the example above, is typically the first thing people see when they click on your course. How do I know? Because…|
|So, you've decided to charge for your course, but you're not sure exactly what to charge for it. That's a great thing to be concerned about. There are entire teams of people dedicated to this kind of question at big companies with lots of products, so it certainly warrants some consideration. Sadly,…|
|Section 2: Direct Outreach|
|Section 3: Social Media|
|The Book of Faces. It's where many of us keep our actual friends and people we've met under one big social umbrella. When faced with promoting your course to you Facebook friends, then, it's only natural you may feel a bit reluctant. Facebook isn't quite the attention economy that Twitter is, so it'…|
|First thing's first: if you're serious about promoting yourself or your course on social media, you should be on Twitter. If you're not already, go do it now. Why is it so important, you might ask? For one, it's a much easier way to reach far more people than you'll ever reach on Facebook. Because o…|
|So you're clearly hardcore. Facebook and Twitter weren't enough for you; you're taking things to the dangerous and seductive edge of social media: Google+. And we're right behind you. In fact, Udemy not only strongly recommends that, for your sake, you take advantage of Google+ promotion; we even bu…|
Hah! Made you look. Just kidding.
|Section 4: Blogs and Websites|
|Section 5: Real Life!|
|Section 6: Bonus Materials|
|Soon to be coming.|
My role at Udemy is to make sure our instructors are inspired and equipped to grow their expert brands and build their online teaching businesses on Udemy. Every expert on Udemy has a unique motivation for joining the teaching movement, and I work most closely with those who aspire to build full-time businesses teaching students and using Udemy as their storefront. I provide training, resources, and encouragement.
Prior to Udemy, I created the Do Love Project where I helped coaches and content creators start their online businesses. In 2010, I co-founded an angel-backed startup called GenJuice and completed the digital media accelerator SeedStart in NYC. I live by the words: Do what you love, and convince the rest to follow, and I'm excited to help our instructors do that everyday!
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