You can learn anything on Udemy. Start today with one of our 10,000+ online courses

Leveraging YouTube to Drive Sales and Traffic

Learn tactics to promote your business on YouTube, get more YouTube subscribers, and drive more visits to your website.
19 reviews
WHAT'S INSIDE
  • Lifetime access to 18 lectures
  • A community of 600+ students learning together!
TAUGHT BY
  • Deltina Hay Author, publisher, developer, blogger, and professor

    Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

    Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

    For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

    Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

    Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

    Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.

SHARE

Leveraging YouTube to Drive Sales and Traffic

Learn tactics to promote your business on YouTube, get more YouTube subscribers, and drive more visits to your website.
19 reviews
This course was updated on April 21, 2013 to include recent changes to the YouTube channel layout.

Imagine using the third most popular site on the Internet to drive hundreds of potential clients your direction. Most people only use a fraction of the marketing potential which is freely available on YouTube.

And YouTube visitors tend to convert more often, and click deeper into websites, than visitors from other social sites. Are you taking full advantage of this motivated audience?

YouTube has always been my most successful social media platform for generating leads and sales. And I am excited to share my tactics with you!

So, how can my "Leveraging YouTube" course help you tap into the marketing power of YouTube?

  • I will show you how to optimize your YouTube channel to drive more traffic to your website
  • You will learn to generate more subscriptions, sales, and leads from within your YouTube videos
  • I will let you in on little-known tactics that can result in hundreds of conversions
  • You will get tips and tactics for optimizing your YouTube videos for top exposure
  • I will teach you how to become a YouTube partner and link directly to your website from your videos
  • You will learn how to leverage other social media platforms to promote your videos

PLUS

  • You get the scoop on the most current changes to the YouTube platform
  • You will learn through hands-on, real-world demonstrations
  • Watch special guest lectures including a visit from actress and video coach, Alexa Fischer

Start the “Leveraging YouTube” course and start turning your video views into conversions today!

Student Feedback:

"What an opportunity I have been missing. Deltina makes a very persuasive argument for using YouTube as a marketing tool." --Len Smith

"Wow...I just learned a great deal. Very good course. Inside and out. Now I have more ideas on YouTube." --Thomas Grant

"Thank you Deltina for this new great course for YouTube. Everything is so up to date and about the latest YouTube layout." --Michael Mitov

Click the ‘Take This Course’ button above to Get Started.

    • Internet connectivity is required.
    • Over 18 lectures and 2 hours of content!
    • The goal of this course is to show you how to use YouTube to make sales and drive traffic to your website.
    • You will learn how to create a customized and optimized YouTube channel.
    • You will learn how to use interactive YouTube features to promote your endeavors.
    • You will learn tactics and strategies that will turn more of your YouTube views into qualified leads.
    • You will learn tactics for getting more YouTube views and subscriptions.
    • Business owners, entrepreneurs, solopreneurs
    • Inbound and Internet marketing specialists
    • Marketing and PR professionals

CURRICULUM

  • SECTION 1:
    Introduction to the Course
  • 1
    Introduction to Leveraging YouTube
    05:11

    This session is an introduction to the "Leveraging Youtube" class. Topics include some YouTube statistics, analytics, and the goals and topics covered in the class.

  • 2
    Introducing the New YouTube Layout
    07:53

    YouTube is rolling out its new channel layout called "One Channel." This new layout is designed to look good on any device: desktop, laptop, smartphone, TV, appliances, etc.

    This lecture introduces you to the new "One Channel" layout and how you should prepare now to optimize for this layout when it becomes available.

    A later lecture will walk you through the actual customization process.

  • SECTION 2:
    Customizing and Optimizing Your YouTube Channel
  • 3
    Customizing the YouTube One Channel Header
    05:19

    This lecture demonstrates how to create a custom header for the new YouTube channel layout.

  • 4
    Customizing and Optimizing the One Channel Layout
    09:57

    This lecture demonstrates how to customize your channel once you change over to the new YouTube channel layout called "One Channel."

    Topics include:

    • Customizing your website and social links 
    • Adding a channel trailer video
    • Customizing your sections
    • Featuring other channels
  • 5
    YouTube Channel Features
    09:09
    YouTube channels have some new features that come with the One Channel layout upgrade. There are also some nice features you can only get as a verified YouTube partner.

    This lecture discusses features and topics, including:
    • The InVideo Programming feature
    • How to become a YouTube partner
    • Video monetization
    • Custom Thumbnails
    • External annotations (linking to your website from your YouTube videos)
  • SECTION 3:
    Optimizing and Leveraging Your Videos
  • 6
    Uploading Optimized YouTube Videos
    06:37

    This session walks you through uploading optimized videos to your YouTube channel. Topics include optimizing with key terms and YouTube video settings.

  • 7
    Additional Optimization Techniques
    07:39

    This session demonstrates how to add links to your video descriptions, use the YouTube keyword tool to find tags, and additional techniques for YouTube video thumbnails.

  • 8
    YouTube Video Features
    07:28

    This session covers features like adding notes and annotations to your videos to help engage your audience.

  • 9
    Adding Interactive Features to Your Videos
    06:47

    This session shows you how to add interacitve features to your videos to encourage subscriptions and promote other videos in your channel.

  • SECTION 4:
    Playlists and Galleries
  • 10
    Introduction to YouTube Playlists
    02:34

    This session introduces you to YouTube playlists.

  • 11
    Creating Video Galleries From Playlists
    03:12

    This session demonstrates how to create video galleries for your website or blog from YouTube playlists by placing embed code.

  • SECTION 5:
    Promoting Your Videos and Channel
  • 12
    Promoting YouTube Videos with Adwords and Overlays
    08:38

    This session discusses how to promote your YouTube videos using Google Adwords - even on a budget. It also demonstrates how to add call-to-action overlays to your promoted videos.

  • 13
    Promoting Your Videos in the Social Web
    09:25

    This session discusses adding your videos to WordPress blog posts, Pinterest, Facebook, Twitter, Google Plus, and Slideshare.

  • SECTION 6:
    Engaging and Best Practices
  • 14
    Engaging on Blogs and YouTube Channels
    07:39

    This session talks about sharing your videos on blogs and engaging on YouTube to increase exposure.

  • 15
    Video Presentation Best Practices
    03:00

    This session concludes the class by offering some best practices and resources for online video production and some final pointers on optimization.

  • 16
    Alexa Fischer Guest Lecture
    04:52
    If you want to create your own videos but don't quite know where or how to start, Alexa Fischer's Web Video 101 course can help. Alexa and her team are inspirational and knowledgeable when it comes to creating quality, engaging videos.

    The video featured here - courtesy of Alexa Fischer - is one of Alexa's lectures on the type of video you might produce for yourself or your brand. Go to https://www.udemy.com/web-video-101/ to take her course, and use the code "WebVideo101" to save 50%.
  • SECTION 7:
    The Old YouTube Channel Layout
  • 17
    Customizing and Optimizing Your YouTube Channel
    08:30

    This session includes methods for optimizing and customizing a YouTube channel for the OLD YouTube channel layout. In most countries, YouTube has made the new One Channel layout mandatory.

  • 18
    Creating a Custom YouTube Channel Background
    04:22

    This session uses templates to demonstrate how to create a custom background for the OLD YouTube channel layout.

RATING

  • 14
  • 4
  • 1
  • 0
  • 0
AVERAGE RATING
NUMBER OF RATINGS
19

REVIEWS

  • Ross Dunn
    Helpful tips but a lot is out of date

    I enjoyed Deltina's demeanor and teaching style but I was quite disappointed to see so much of the course was out dated. I thought instructors were required to keep their content up to date? If not, it should be a prerequisite or the course should be noted as outdated. Anyway, I enjoyed it somewhat but overall I felt it didn't deliver what it claimed to since YouTube has changed so much since this was made.

  • Ategy.com Arif M
    Thorough and easy to follow!

    For a short intro course, this one goes a long way to get more than just your feet wet. It gives you a good overview of how to approach your youTube strategy and is sectioned well enough so that I can refer to it later for specific topics! :)

  • Stephen Nikolas
    YouTube Optimization Made Easy

    I've managed a YouTube channel with a following of over 65k subscribers and was looking to further build upon the experience I had doing it for another upcoming project of mine. While I knew a majority of the information there was a lot that I didn't know that Deltina let me in on. Deltina does a GREAT jobs in cutting down every piece of YouTube so that it's not only easy to understand but also easy to replicate on your own time. It's as if she starts bottom up and explains every single function and feature YouTube offers and I love learning in this way. It gave me confidence when the course was over knowing the different ways I could manipulate YouTube and my channel and in what ways. If you're already an experienced YouTuber then you may not get as much out of this but for those entering into the world of video marketing and needing an optimized channel this course is what you're looking for

  • Esther Coronel de Iberkleid
    A highly recommended Course!

    I highly recommend this course to every person that wants to understand how to use manage and leverage YouTube. Deltina teaches a lot of information that can immediately and while listening to the course be implemented very easily to improve your results. Thank you Deltina Hay I enjoyed your Course very much and I am sure I will benefit from all what I learned in your Course.

  • Courtney Wood
    Great introductory on leveraging YouTube for a beginner

    Deltina did a great job on putting this course together. She gives you step-by-step videos from customizing to optimizing your channel. I took a few golden nuggets away from the course but had already been exposed to majority. But I do highly recommend this course to people that are fairly new to YouTube as she helps you navigate through all its great features that can help you in your business and get the most out of it.

  • 30 day money back guarantee!
  • Lifetime Access. No Limits!
  • Mobile Accessibility
  • Certificate of Completion