Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.
Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.
For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.
Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.
Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.
Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.
Imagine using the third most popular site on the Internet to drive hundreds of potential clients your direction. Most people only use a fraction of the marketing potential which is freely available on YouTube.
And YouTube visitors tend to convert more often, and click deeper into websites, than visitors from other social sites. Are you taking full advantage of this motivated audience?
YouTube has always been my most successful social media platform for generating leads and sales. And I am excited to share my tactics with you!
So, how can my "Leveraging YouTube" course help you tap into the marketing power of YouTube?
Start the “Leveraging YouTube” course and start turning your video views into conversions today!
"What an opportunity I have been missing. Deltina makes a very persuasive argument for using YouTube as a marketing tool." --Len Smith
"Wow...I just learned a great deal. Very good course. Inside and out. Now I have more ideas on YouTube." --Thomas Grant
"Thank you Deltina for this new great course for YouTube. Everything is so up to date and about the latest YouTube layout." --Michael Mitov
Click the ‘Take This Course’ button above to Get Started.
This session is an introduction to the "Leveraging Youtube" class. Topics include some YouTube statistics, analytics, and the goals and topics covered in the class.
YouTube is rolling out its new channel layout called "One Channel." This new layout is designed to look good on any device: desktop, laptop, smartphone, TV, appliances, etc.
This lecture introduces you to the new "One Channel" layout and how you should prepare now to optimize for this layout when it becomes available.
A later lecture will walk you through the actual customization process.
This lecture demonstrates how to create a custom header for the new YouTube channel layout.
This lecture demonstrates how to customize your channel once you change over to the new YouTube channel layout called "One Channel."
This session walks you through uploading optimized videos to your YouTube channel. Topics include optimizing with key terms and YouTube video settings.
This session demonstrates how to add links to your video descriptions, use the YouTube keyword tool to find tags, and additional techniques for YouTube video thumbnails.
This session covers features like adding notes and annotations to your videos to help engage your audience.
This session shows you how to add interacitve features to your videos to encourage subscriptions and promote other videos in your channel.
This session introduces you to YouTube playlists.
This session demonstrates how to create video galleries for your website or blog from YouTube playlists by placing embed code.
This session discusses how to promote your YouTube videos using Google Adwords - even on a budget. It also demonstrates how to add call-to-action overlays to your promoted videos.
This session discusses adding your videos to WordPress blog posts, Pinterest, Facebook, Twitter, Google Plus, and Slideshare.
This session talks about sharing your videos on blogs and engaging on YouTube to increase exposure.
This session concludes the class by offering some best practices and resources for online video production and some final pointers on optimization.
This session includes methods for optimizing and customizing a YouTube channel for the OLD YouTube channel layout. In most countries, YouTube has made the new One Channel layout mandatory.
This session uses templates to demonstrate how to create a custom background for the OLD YouTube channel layout.
I enjoyed Deltina's demeanor and teaching style but I was quite disappointed to see so much of the course was out dated. I thought instructors were required to keep their content up to date? If not, it should be a prerequisite or the course should be noted as outdated. Anyway, I enjoyed it somewhat but overall I felt it didn't deliver what it claimed to since YouTube has changed so much since this was made.
For a short intro course, this one goes a long way to get more than just your feet wet. It gives you a good overview of how to approach your youTube strategy and is sectioned well enough so that I can refer to it later for specific topics! :)
I've managed a YouTube channel with a following of over 65k subscribers and was looking to further build upon the experience I had doing it for another upcoming project of mine. While I knew a majority of the information there was a lot that I didn't know that Deltina let me in on. Deltina does a GREAT jobs in cutting down every piece of YouTube so that it's not only easy to understand but also easy to replicate on your own time. It's as if she starts bottom up and explains every single function and feature YouTube offers and I love learning in this way. It gave me confidence when the course was over knowing the different ways I could manipulate YouTube and my channel and in what ways. If you're already an experienced YouTuber then you may not get as much out of this but for those entering into the world of video marketing and needing an optimized channel this course is what you're looking for
I highly recommend this course to every person that wants to understand how to use manage and leverage YouTube. Deltina teaches a lot of information that can immediately and while listening to the course be implemented very easily to improve your results. Thank you Deltina Hay I enjoyed your Course very much and I am sure I will benefit from all what I learned in your Course.
Deltina did a great job on putting this course together. She gives you step-by-step videos from customizing to optimizing your channel. I took a few golden nuggets away from the course but had already been exposed to majority. But I do highly recommend this course to people that are fairly new to YouTube as she helps you navigate through all its great features that can help you in your business and get the most out of it.