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Growth Hacking: Lean Marketing for Startups

How to grow your product from zero to millions of users with growth hacking - lean marketing techniques.
82 reviews
WHAT'S INSIDE
  • Lifetime access to 48 lectures
  • 3+ hours of high quality content
  • A community of 2000+ students learning together!
  • 260+ discussions
TAUGHT BY
  • Mattan Griffel Expert Growth Hacker

    I'm Mattan, founder and CEO of The Front Labs, a growth hacking shop for startups based in New York City. I'm a member of General Assembly and NYC Ambassador to the Sandbox Network. I've spoken about coding, social gaming, marketing, and the state of startups at various industry events – including at Bloomberg, General Assembly, Internet Week, Social Media Week, and Hacking for Hustlers – and have been featured in Forbes, BusinessWeek, Mashable, The Next Web, and Hacker News.

  • Conrad Wadowski Growth Specialist

    I'm Conrad, a Partner at GrowHack and do growth work for multiple series-A funded companies and Quotidian Ventures in NYC. In the past I've launched products in multiple industries. I also founded and produce the first Enterprise Tech Meetup which has been featured in Forbes, Business Insider and ZDNet.

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Growth Hacking: Lean Marketing for Startups

How to grow your product from zero to millions of users with growth hacking - lean marketing techniques.
82 reviews

Dear potential student,

Are you at a startup or thinking of starting one? Are you struggling with the question of how to quickly build a userbase for your product? Do you have no money to spend on marketing?

This class is for you.

In the past few years, a handful of people have emerged that have been able to hack growth for products, growing them from 0 to 10+ million users in a matter of months with little to no marketing (read lean marketing).

They call themselves "growth hackers" and they built companies like Facebook, Dropbox, Zynga, LinkedIn, Pinterest and Appsumo to where they are today.

A growth hacker is a rare combination: someone with the right marketing and technical skills who can come up with clever marketing hacks and also track their results.

So where do you find this rare creature? You don't. They're being paid hundreds of thousands of dollars for their expertise at startups and venture funds.

But don't give up. You too can learn growth hacking and be a growth hacker.

Growth hackers weren't born that way. They learned a unique set of skills by being in the right place at the right time, and with the right people.

I wanted to figure out what those skills and secrets were. So I started reading up on all the growth hacks. Then I reached out to some of the most famous growth hackers and asked them to learn their secrets. And they told me! (Growth hackers love showing off.)

You'd be amazed at what I learned! Some of it is so effective and so easy to copy that I can't believe more people aren't doing it.

Some of my best friends work at startups, and I see how much they struggle to get new users for their product. I started telling them about what I learned. One of them used growth hacking techniques to get 60k new users in 60 hours!

So I took what I learned and turned it into a class teaching growth hacking.

In this growth hacking and lean marketing class, you'll learn:

  • The secrets of how the world's fastest growing companies got their first million users
  • The lean marketing funnel and how it makes figuring out the right strategies easy (and best of all, you waste less money!)
  • What tools only growth hackers know about for quickly building hacks with almost no time or experience necessary
  • The most innovative growth hacks that could double your userbase literally overnight

This class contains hours of video content, live sessions, case studies and over a dozen lean marketing strategies you can implement immediately.

It's right for just about any level - from beginner to experienced, from entrepreneur to designer to coder to marketer. No matter who you are, I guarantee you'll learn something insightful from this class (see testimonials below for proof).

I also personally respond to any questions my students have, so there's no worry about getting stuck or not knowing how to apply it to your company. So sign up now!

Talk soon,

Mattan Griffel

P.S. The $49 price is meant to be an introductory offer to build the students and positive reviews. I plan on doubling the price very soon - maybe in the next few days. So if you want to make sure you get in at this special price, sign up now. You won't regret it (but if you wait, you might).

"By far the best description and practical advice on growth hacking I've seen." – Andrew Dumont, BD at SEOmoz

"This is pure gold." – Eric Rattner, Account Manager at HEBSnyc

"Thanks for a great lecture. You gave a very useful framework to get started with funnel analysis." – Joel Kemp, @hackny Fellow 2012

"Very helpful insights about Growth Hacking. Super interesting topic." – Niklas Jansen, Co-founder and CPO of Blinkist

    • Knowledge of marketing concepts is helpful but not necessary
    • Over 48 lectures and 3.5 hours of content!
    • Implement the Lean Marketing Funnel
    • Build a viral feedback loop
    • Plan & execute a rigorous A/B test
    • Identify your most valuable acquisition channels
    • Optimize conversion at each step along the way
    • Entrepreneurs
    • Marketers
    • Engineers

CURRICULUM

  • SECTION 1:
    Growth Hacking in Today's World
  • 1
    Here's the deal with Growth Hacking
    Text
  • 2
    Welcome
    01:35


  • 3
    In The Beginning There Was Hotmail
    04:22
  • 4
    Most Startups Face The Same Problem
    03:20
  • 5
    What the Fuck is Growth Hacking?
    06:02
  • 6
    Share the love
    Text
  • SECTION 2:
    The Science of Growth Hacking
  • 7
    User States
    02:54
  • 8
    The Growth Hacking Funnel
    01:30
  • 9
    An Example: Quora
    03:04
  • 10
    Measuring Conversions
    04:43
  • SECTION 3:
    Growth Hacking Best Practices
  • 11
    Barebones Homepages
    01:25
  • 12
    Site Speed
    00:29
  • 13
    Onboarding
    01:28
  • 14
    Email Notifications
    01:28
  • 15
    Seamless Social Integration
    00:51
  • 16
    Copying Other Growth Hackers
    00:57
  • 17
    Dissecting A Growth Hack: 37Signals
    04:20
  • SECTION 4:
    Iterating & Testing
  • 18
    Running a Proper Experiment
    02:25
  • 19
    Highrise: Testing the Long-form Sales Page
    03:21
  • 20
    Highrise: Testing the Person Design
    01:07
  • 21
    Highrise: Testing the Long-form Person Design
    01:43
  • 22
    Highrise: Testing the People
    01:48
  • 23
    Landing Page Testing with Unbounce
    01:08
  • 24
    Testing Product Features
    01:54
  • 25
    Frequency of Testing
    00:46
  • SECTION 5:
    Notable Growth Hacks
  • 26
    Mint Landing Pages
    02:00
  • 27
    OKCupid OKTrends
    02:25
  • 28
    Wall Street Journal Free Public WiFi
    02:14
  • 29
    Path App Texts
    01:41
  • 30
    OKCupid Tour Guide
    01:46
  • 31
    Twitter and Quora Weekly Digests
    01:08
  • 32
    Quora Endless Scroll
    00:51
  • 33
    Zynga, Spotify and Socialcam Social Product Push
    02:13
  • 34
    Dropbox, LivingSocial and Appsumo Incentivized Referral
    03:38
  • SECTION 6:
    Next Steps
  • 35
    Growth Hacking Resources
    04:33
  • 36
    Famous Growth Hacking Blog Posts
    Text
    Here are some additional resources for learning about growth hacking: Find a Growth Hacker for Your Startup In this famous post, Sean Ellis coins the term  Growth Hacker  to mean “a person whose true north is growth.” The idea is that after a startup has found product/market fit, the next step is to…
  • 37
    Growth Hacks Google Spreadsheet
    Text
  • SECTION 7:
    Bonus Material
  • 38
    Dave McClure's Example Conversion Metrics
    Text
  • 39
    Dave McClure's Example Acquisition Channels
    Text
  • 40
    Growth Hacking with Cassie Lancellotti-Young, pt 1
    22:34
    Cassie Lancellotti-Young, Senior Director at GLG (www.glgresearch.com) and HighTable.com, gives a detailed presentation on metrics to foreshadow revenue, the relationship between a user and customer, as well as hacks to drive usage.
  • 41
    Growth Hacking with Cassie Lancellotti-Young, pt 2
    22:54
    Cassie Lancellotti-Young, Senior Director at GLG (www.glgresearch.com) and HighTable.com, gives a detailed presentation on metrics to foreshadow revenue, the relationship between a user and customer, as well as hacks to drive usage.
  • 42
    Statistical Significance Calculator, Visual Website Optimizer
    Text
  • 43
    60k Users in 60 Hours with Patrick Ambron, pt 1
    21:15
    Patrick Ambron, CEO at Brandyourself.com gives a talk about how BrandYourself unexpectedly brought on 60k users within 60 hours at the GrowHack Meetup in NYC.
  • 44
    60k Users in 60 Hours with Patrick Ambron, pt 2
    18:12
    Patrick Ambron, CEO at Brandyourself.com gives a talk about how BrandYourself unexpectedly brought on 60k users within 60 hours at the GrowHack Meetup in NYC.
  • 45
    6 Steps to a Customer Lovegasm with Noah Kagan, pt 1
    17:48
  • 46
    6 Steps to a Customer Lovegasm with Noah Kagan, pt 2
    10:36
  • 47
    6 Steps to a Customer Lovegasm with Noah Kagan, pt 3
    08:48
  • 48
    Free Viral Channels with Michael Geer
    02:32

RATING

  • 38
  • 29
  • 7
  • 6
  • 3
AVERAGE RATING
NUMBER OF RATINGS
82

REVIEWS

  • Jowanza Raheem Joseph
    Light on Technical Detail

    I was hoping this class would have more hacking a less lecturing. It was a bit frustrating to just go through case studies for a few hours. That said it's a good introduction tot he topic, just not recommended for someone who is a programmer looking to get ideas on where to go from there.

  • Alexander Engzell
    A great introduction course to growth hacking.

    Unfortunately didn't go into as much details as I' would have hoped.

  • Luis María Clemente Morera
    Really Basic, too many famous examples and no technical info

    This is an ok course to explain somebody what is growth hacking. It's funny but that's all. If you want to go deep on growth hacking, know the tools and techniques don't look here. The classes are really short and no real info is given :(

  • Rick Kenna
    Thought stimulating

    Thought stimulating content that opened multiple threads for additional investigation. Worthwhile. The only knock: a bonus presenter video series is no longer accessible.

  • Miguel Apellaniz
    Interesting and helpful

    A different point of view for traditional online marketing

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