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Describing Product or Service Development

產品或服務研發: 產品開發的現階段狀況; 市場的評價; 產品開發的獨創 性和特色; 台灣同類

by Ted Knoy
產品或服務研發: 產品開發的現階段狀況; 市場的評價; 產品開發的獨創 性和特色; 台灣同類產品的主要製造廠商; 在既有領域下未來產品開發的原因

科技對世界的影響無遠弗屆，隨著資訊、通訊與交通的便捷，國際間的關係越來越密切。在此宏觀的架構下，台灣產業除了憑藉既有之優秀製造技術能力，也需發展研發設計(ODM)能量及朝向積極發展自創品牌(OBM) ，透過國際行銷通路建立實力，立足全球。生動活潑的行銷文字與圖像的結合，除了讓消費者對您的產品或服務留下深刻印象外，往往也是激發消費者購買的意念；而流利與專業的英文運用與溝通能力，更是國際行銷與品牌推動關鍵之一。

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Instructors

Having taught technical writing in the graduate school programs of National Chiao Tung University and National Tsing Hua University since 1989, Ted Knoy (柯泰德) served as an Associate Researcher at Union Chemical Laboratories, Industrial Technology Research Institute (1994-2000) and as a full-time instructor in the Applied English Department at Yuan Pei University (2002-2005). Author of five books in "The Chinese Technical Writers' Series" and eight books in the "Chinese Professional Writers' Series", Ted is the English editor of several technical journals and publications in Taiwan. He is currently working on a Ph.D in Education at the University of East Anglia (U.K.).

Website:柯泰德英文論文編修訓練服務(www.chineseowl.idv.tw)