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Course Description
Course Summary:
Katie Rodan, co-developer of Proactiv Solution, talks about the benefits of her partnership. She says that it is great for her to have a partner with whom she can share everything and make decisions together to jointly run the business.
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Instructor
Katie Rodan
Proactiv Solution
Katie Rodan, M.D., is the co-developer of Proactiv Solution, a highly successful acne skin care system for adults and teens, launched in 1995. Proactiv Solution continues to monopolize the acne skin care market as it offers a solution for both treatment and prevention. Proactiv Solution has been used by over three million people, positioning Dr. Rodan in the forefront of acne treatment in the medical community.

A well-recognized expert in her field, Dr. Rodan has been interviewed and quoted in many national magazines, including Cosmopolitan, Glamour, Self, McCall's, Allure, Teen, Cosmogirl, Oprah, Redbook, Mirabella, Elle and Reader's Digest. She was featured in First Magazine for Women, "Secrets of the Beauty Docs" (July 1996) and in Harper's Bazaar, "Five Hot Derms" (April 1998). She is a guest medical correspondent for KRON-TV News, the NBC affiliate in San Francisco, and has appeared on national television shows, such as The Montel Williams Show, Barbara Walters' The View, and Later Today. In addition, Dr. Rodan has been included in Best Doctors in America.

Dr. Rodan is an Adjunct Clinical Assistant Professor, Dermatology, Stanford University School of Medicine. She has a private practice in medical, surgical and cosmetic dermatology in Oakland, CA.

Dr. Rodan received her undergraduate degree in history from the University of Virginia and her medical degree from the University of Southern California School of Medicine in Los Angeles. She completed her residency in dermatology at Stanford University School of Medicine.

Courtesy of Proactiv Solution

Lectures
  1. Lecture 1: Benefits of a Partnership

    Katie Rodan, co-developer of Proactiv Solution, talks about the benefits of her partnership. She says that it is great f…


  2. Lecture 2: Discovering and Meeting Market Needs

    Rodan reveals the process of discovering a product that would solve the acne problem that was not being met by any of th…


  3. Lecture 3: The Value of Effective Market Research

    Katie Rodan of Proactiv Solutions discusses a personal anecdote with a critical session of market research. The experien…


  4. Lecture 4: Raising Money and Importance of Licensing Your Product

    Rodan gives an insight into the obstacles faced while raising money for Proactiv. She discusses the importance of licens…


  5. Lecture 5: Infomercials - A Way to Reach Your Audience

    Rodan talks about how infomercials were successful in reaching and re-educating the audience on how to solve their skin…


  6. Lecture 6: Owning Your Product Formula

    During product development, Rodan advices to own the formula of the product, which is an asset, and suggests not to lose…


  7. Lecture 7: Growing the Organization

    Rodan talks about building Proactiv Solutions, getting the right team together and working with a partner to run an orga…



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