YOUTUBE 101 - Video Marketing for FREE: YouTube & Google SEO
3.1 (217 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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YOUTUBE 101 - Video Marketing for FREE: YouTube & Google SEO

Use YouTube videos & proven, powerful video marketing strategies to drive free, pinpoint-targeted traffic - YouTube 101
3.1 (217 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
21,438 students enrolled
Created by Robert Scot
Last updated 4/2016
English [Auto-generated]
Current price: $10 Original price: $40 Discount: 75% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • In this course, you will learn how Search Engine Optimization works for getting your YouTube videos to the top of Google.
  • Learn the importance of KEYWORDS and KEYWORD PHRASES for search engine optimization.
  • Learn where to find your optimal keywords and keyword phrases for YOUR business.
  • Learn how to use those keywords to get your videos to rank at the top of Google!
View Curriculum
  • If you know your product or service; I know how to get it to the top of Google.
  • You'll need plenty of energy; this is a hands-on course.

Nearly 12,000 Enrolled! Many go on to Enroll in my other courses!!

Did you know that video marketing - especially YouTube optimization - is your best chance at reaching the top of Google than ANY other marketing you can do to sell your product or get exposure for your website.

Learn about the Video Marketing Secrets from this INTRODUCTORY COURSE, which can easily help you turn simple videos into a life-changing cash-flow.

ANYBODY CAN DO IT on ANY SIZE BUDGET! No previous video experience required to become a video marketing expert.


*** 75 FIVE-STAR reviews can't be wrong! ***


"Practical and inspirational Excellent course with wonderful practical tips to get your videos right on the first spot on google. Great expert instructors. A course every business owner should take. Congratulations!"


Take advantage of my experience, having achieved Page 1 Google search results for video marketing campaigns in a variety of completely different industries - doctors, lawyers, pool cleaners, videographers - with simple YouTube videos.

Get ahead of your competition by starting now, using simple YouTube videos to get your product or service (or someone else's) to the top of Google search results!

Special Note: Enrollment includes a can't-miss DISCOUNT COUPON to the BLOCKBUSTER advanced course, "Use YouTube to Rank #1 Google Overnite: YouTube for Business"!


Find out what simple YouTube strategy took Scottsdale dentist, Dr. Richard Feldhake to the top of Google. Search for "Scottsdale dentist sports injury" - and there's Dr. Feldhake's Sports Injury video … at the top of Page 1.

It's no fluke. And, by the time you finish this step-by-step course, you'll know why the strategy works! _______________________________________________________________________________

"Use Video to sell any product online: YouTube for Business" will introduce you to the basic building blocks of every successful video marketing campaign. Learn how to find the most profitable keywords and keyword phrases for your product or service - and WHY KEYWORDS MATTER.

The course serves as a perfect primer to "Use YouTube to Rank #1 Google Overnite: YouTube for Business," also available on Udemy. When you enroll in this course, you receive a substantial DISCOUNT COUPON to upgrade to "Use YouTube to Rank #1 Google Overnite: YouTube for Business."

The marriage of YouTube and Google created a unique and immense opportunity for small and medium-sized businesses! Doctors, lawyers, realtors, painters, landscapers … any business attempting to market a product or service online must take advantage now - or your competition will beat you to it.

  • YouTube is a world-wide phenomenon – with 5 BILLION views a day – and growing!
  • Study: It's 50x easier to get Page 1 Google results for your YouTube video than for your website – for the same keyword search!
Luckily, there's still time.

Want to learn the secret to getting your product or service to the top of Google - using simple YouTube videos? … And NO CHANCE of penalties or Google Time-Outs?

This course strikes at the heart of the Google/YouTube relationship, providing detailed instruction on why video works, what types of video fare best on Google, what to say in your videos - and when to say it!

  • You'll learn about Keywords, Scripting, video production and post-production, and how they all help in Search Engine Optimization.
  • Whether you're just starting out, or trying to breath new life into your video marketing campaign, Robert Scot guides you through the 9-part tutorial in plain language, and with clear descriptions of what to do next, and why.

When you see the results, you're going to wonder what took you so long to get started with video marketing, in general, and YouTube marketing, specifically!

Above and beyond Udemy's 30-Day Guarantee is my personal promise that you are about to purchase the most effective and most profitable YouTube marketing tutorial available on the market - with clear, actionable solutions to your web video concerns.

Full Disclosure: Robert Scot is NOT a doctor. He just plays one on YouTube. His nickname, Dr. YouTube is a moniker that stuck, as Robert talks clinically about YouTube 24 hours a day. Neither Robert Scot nor this course are associated with YouTube or Google in any way. This course has not been endorsed nor recognized in any way with YouTube or Google, and is solely based on the experience of Robert Scot and his video marketing colleagues and affiliates.

Who is the target audience?
  • Emarketing professionals
  • Small business entrepreneurs
  • Video production professionals
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Curriculum For This Course
13 Lectures
Welcome and Introduction
1 Lecture 04:11

Welcome, thanks for enrolling, and let's discuss the classroom rules. Ya know … No chewing gum, no foul language, and no dress code.

Preview 04:11
Why the formula works: YouTube+Google=SEO4Video
3 Lectures 17:39

In 2006, when Google bought YouTube, everything changed in the web video marketing world.

At first, the changes were barely noticeable. But then, bang, flash … Eureka! Suddenly, YouTube videos were showing up at the top of Google search results

Eureka! YouTube + Google = SEO4Video

    Of course, if YouTube videos were going to show up on the top of Google, businesses were going to find a way to take advantage of it.

    For video marketing professionals, that means experimenting and testing - then re-testing - to find a strategy that ensures their clients videos end up on top of Google search results, for their most profitable keywords.

Google and YouTube (and ME)! … A Love Story

Before you spend a lot of time racking your brain trying to come up with subjects, titles and scripts for your videos, let's take a careful look at the structure of a successful video.

We'll discuss about what you're going to say, when you're going to say it, and how to ensure you drive your potential customers over to your website, to complete a sale.

The Lights, The Camera, The Action
Keyword Research
3 Lectures 15:00

Keywords aren't an after-thought, they are the lifeblood of your video marketing campaign! Do this wrong and you end up with Anemic rankings, do it right and highly-targeted traffic pours in!

I'm going to show you EXACTLY how to generate a trove of the keywords that matter for your specific industry!

Mining for Keywords - There's GOLD in them there Hills!

So you've got a huge list of keywords that "seem" pretty good to you. Well, you can do a lot better than that.

I'll show how to use a FREE tool from Google that helps you make darn sure you've identified THE most profitable search terms for your specific product or service.

Power Tools - Working with Google's free keyword research tool

An update to Google's Adwords tool, now called Keyword Planner, and here's some more KEYWORD RESEARCH tools that can be used for free.

More Keyword research tools
Script, shoot and share
3 Lectures 21:25

What to say in your video … and when to say it. And, DON'T forget the Calls to Action!

The Recipe for a Tasty Business Video

We discuss why an optimized video optimization campaign is so effective for serious affiliate marketers.

Video Optimization and Affiliate Marketing

More Proof it Works: The Formula in Action
2 Lectures 08:16

As the course comes to a close, here's a heads up on what's next, as you mold and execute your highly targeted video marketing campaign.

Interested in continuing on to our advanced course, "YouTube secrets: Make thousands- Rank #1 on Google overnight," PLEASE just ask, and we'll quickly supply our latest HUGE DISCOUNT UPGRADE COUPON to the course.

Congratulations! What's Next?
Bonus Materials
1 Lecture 00:28

Special Offers Available!

Extraordinary BONUSES - SAVE on furthering your education!
About the Instructor
Robert Scot
4.0 Average rating
707 Reviews
37,544 Students
11 Courses
Dr YouTube is a multi-media Marketing Expert

Robert Scot's courses on Udemy have received nearly 400 Five-Star Reviews, with more than 30,000 students enrolled, from 161 countries.

Known in web video, affiliate marketing, and YouTube marketing circles as Dr. YouTube, Mr. Scot has created and managed advertising and marketing campaigns for a diverse variety of professional industries, including doctors, lawyers, artists, affiliate marketing, and service businesses.

"I am committed to bringing top-shelf courses to my students - courses that could help them get ahead in life, and make a substantial living," preaches Dr. YouTube.

For nearly two decades, Dr. YouTube has been teaching, both online and in live seminars, on multiple aspects of his professional experience in video and filmmaking, photography, advertising, copywriting, affiliate marketing and publishing.

In the past 10 years, Mr. Scot has developed a reputation as one of the top experts on YouTube marketing and web video marketing, in general, as his practice became laser focused on getting clients Page 1 Google search results, through the use of YouTube videos.

In his video optimization courses, Mr. Scot teaches proven methods on how to get your videos (or your client's videos!) to the the top of Google - in easy-to-follow, step-by-step lectures.

For about 15 years, Mr. Scot published a series of magazines in the town of Sedona, Arizona (U.S. Southwest), including an Arts & Politics newsmagazine and a number of tourist-oriented glossies.

The glossies featured spectacular photos from the red rock country of Sedona, "America's Most Beautiful City" (USA Today), many of which Mr. Scot shot, and many of which he acquired through hiring photographers and working with stock photography agencies.

Dr. YouTube's stock photo courses guide photo lovers into making money in the stock photography business. Not only does he touch on some simple photo tips and tricks to improve your photos, his mission is "to help you create a workflow that guarantees long-term passive income doing something you love."

"Frankly, the YouTube optimization courses are as valuable to my stock photo students at they are to my YouTube and video optimization students."

And ...

Mr. Scot is one of the founders of the Web Video Means Business team, whose members share strategies and techniques for improving video rankings on Google - mostly through the use of YouTube.

In 2010 … "Back in 2006, when Google bought YouTube, everything changed in the web video marketing world. Today, the effect has shaken the Affiliate Marketing world. In fact, it's turned the Affiliate Marketing world upside-down."

Mr. Scot's photography and aerial videography is available for licensing through private and public stock agencies.