YouTube Ads: Step By Step Guide To YouTube Ads That Convert
4.4 (130 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10,385 students enrolled

YouTube Ads: Step By Step Guide To YouTube Ads That Convert

Learn To Do Effective YouTube Marketing Using Videos Ads To Reach New Customers
4.4 (130 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
10,385 students enrolled
Last updated 4/2016
English
English [Auto-generated]
Current price: $12.99 Original price: $99.99 Discount: 87% off
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This course includes
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Setup a YouTube Ad From Scratch
  • Step by step guide to every YouTube Ad Setting

  • Building Your Video Ad Around The Click

  • Market your business/brand for pennies on the dollar compared to radio, print or TV Ads
Requirements
  • Laptop or Smart Phone
  • Credit Card To Setup a Google Ad Words Account
Description

YouTube is the 2nd biggest search engine right behind google and small to large businesses to brands need to start using the platform to maximize there visibility and grow their audience.

YouTube is still the wild, wild west and there is HUGE opportunity to market your business, brand or product for pennies compared to radio & print ads.

This course will guide you step by step how to setup a YouTube ad to get the most clicks or views to your video.

Out of all the social media platforms including Instagram, Twitter, Facebook & Pinterest I believe the number one social media platform every business should be focusing on is YouTube.

I have put this course together for you - to which you have full lifetime access, including all the updates, for free. (I update my courses every other month with the latest techniques)

I "take you by the hand" and "behind the scenes" and show you everything, explaining it in simple detail with videos and written support lectures. 

See exactly why I'm so successful with YouTube - see the stats in the free preview videos, below).

  • How to setup an add and set the appropriate budget
  • See my YouTube account 
  • 1 Cent YouTube Ads Strategy
  • How To Get Earned Views
  • Nothing is left out - you see everything
  • ... and my help and assistance to Udemy students is legendary


    +++++++++++++++++++++++++++++

    Who this course is for:
    • Small Businesses
    • Marketers
    • Artists
    • Entrepreneurs
    Course content
    Expand all 22 lectures 01:16:03
    + Getting Started With This Course & What You Need To Know About YouTube Ads
    2 lectures 05:42

    How many videos are there on youtube?

    YouTube says that 300 hours of new videos are uploaded to the site every minute, three times more than one year earlier and that around three quarters of the material comes from outside the U.S. The site has 800 million unique users a month.

    Preview 03:52
    + STEP 1 Creating a Successful YouTube Ad Campaign
    6 lectures 17:45

    Your budget you set for each YouTube ad can be edited at anytime.  I suggest starting on the lower end to make sure it's converting and then increasing it.

    Preview 04:47

    I recommend selecting all the 3 networks to promote your YouTube ad

    Preview 02:57

    When creating a YouTube ad you can narrow it down to show in a certain country, state or even city.  This is what I love about YouTube ads is how targeted you can get. 

    Locations
    03:29

    Depending on your target demographic you may want to select another language other then english which is the default. 

    Languages
    00:57

    Device targeting is very important because remember people can't click on an add when watching a YouTube video on their mobile device.  At least not yet.  So you may want to target your videos to only desktop and laptops. 

    Device Targeting - Desktop or Mobile Devices
    03:08
    Earned Views On YouTube
    02:27
    + Advanced Settings
    2 lectures 07:00

    Scheduling a start date for your campaign and a end date can be important especially if you have a limited budget.  Otherwise the campaign can go on and on spending money until you stop it.  Also you can schedule at time of day and which days you want the ads to run which is powerful.  This is because if you know that your targeted audience only is on during specific hours why bother showing it at other times.

    Schedule: start date, end date, ad scheduling
    02:53
    Ad Delivery
    04:07
    + STEP 2 Creating a Successful YouTube Ad Campaign
    3 lectures 19:32
    Important: YouTube Ad Checklist
    06:52
    Bidding & Popular Videos bid adjustment
    04:05
    Targeting
    08:35
    + Bonus & Frequently Asked Questions
    5 lectures 20:56

    There a few reasons why your not getting any views to your ad.

    #1 - Budget is too low

    #2 - Bidding CPV is too low

    #3 - Targeting is Too Narrow (try widening the audience)

    Why am I Not Getting Any Views Yet?
    02:05
    1 Cent YouTube Ad Strategy
    12:25
    Scheduling Your YouTube Ads With a Start or End Date
    02:53
    Editing Your Bid Amount After Your Ad Is Already Running
    01:19
    What it is:

     A view occurs when a viewer watches 30 seconds of your video (or the duration if the video is shorter than 30 seconds) or interacts with your video, whichever comes first. Video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners.  If they skip your add before the 30 seconds is up then you don't pay the full amount of the bid.

    Preview 02:14
    + YouTube Ad Examples Built Around The Click
    4 lectures 05:08
    YouTube Ad Example Version #2 - Getting there attention!
    01:17

    This is a video ad I spent some money on to promote that didn't convert very well.  I took too long to get to the content and so people just skipped it.

    The video ad that didn't work
    02:09