YouTube Ads: Step By Step Guide To YouTube Ads That Convert

Learn To Do Effective YouTube Marketing Using Videos Ads To Reach New Customers

Created byChristopher Greenwood

Last updated 4/2016

English

English [Auto],

What you'll learn

Setup a YouTube Ad From Scratch
Step by step guide to every YouTube Ad Setting
Building Your Video Ad Around The Click
Market your business/brand for pennies on the dollar compared to radio, print or TV Ads

Course content

6 sections • 22 lectures • 1h 16m total length

Introduction: The HUGE Opportunity On YouTube3:52
How many videos are there on youtube?

YouTube says that 300 hours of new videos are uploaded to the site every minute, three times more than one year earlier and that around three quarters of the material comes from outside the U.S. The site has 800 million unique users a month.
Creating a Google Adwords Account1:50
Create a Google AdWords account to run your YouTube marketing campaigns, set up billing with a credit card, email, and website, and note that first-time coupons may be available.

Budget4:47
Your budget you set for each YouTube ad can be edited at anytime. I suggest starting on the lower end to make sure it's converting and then increasing it.
Networks2:57
I recommend selecting all the 3 networks to promote your YouTube ad
Locations3:29
When creating a YouTube ad you can narrow it down to show in a certain country, state or even city. This is what I love about YouTube ads is how targeted you can get.
Languages0:57
Depending on your target demographic you may want to select another language other then english which is the default.
Device Targeting - Desktop or Mobile Devices3:08
Device targeting is very important because remember people can't click on an add when watching a YouTube video on their mobile device. At least not yet. So you may want to target your videos to only desktop and laptops.
Earned Views On YouTube2:27
Discover how earned views on YouTube multiply your ad impact by viewers watching more videos on the linked channel within seven days, without extra charges.

Schedule: start date, end date, ad scheduling2:53
Scheduling a start date for your campaign and a end date can be important especially if you have a limited budget. Otherwise the campaign can go on and on spending money until you stop it. Also you can schedule at time of day and which days you want the ads to run which is powerful. This is because if you know that your targeted audience only is on during specific hours why bother showing it at other times.
Ad Delivery4:07
Learn to optimize ad delivery by adjusting rotation, balancing views and conversions, limiting impressions per unique user, and applying content exclusions to reach new customers.

Important: YouTube Ad Checklist6:52
Bidding & Popular Videos bid adjustment4:05
Set your bidding strategy by selecting a maximum CPV and adjust bids to target popular content. Monitor and edit your bid based on budget and performance to maximize views.
Targeting8:35
Target your YouTube ads by demographics, interests, and keywords, and fine-tune placements and topics to reach your ideal customer; test, iterate, and track results with organized keyword lists and remarketing.

Why am I Not Getting Any Views Yet?2:05
There a few reasons why your not getting any views to your ad.
#1 - Budget is too low
#2 - Bidding CPV is too low
#3 - Targeting is Too Narrow (try widening the audience)
1 Cent YouTube Ad Strategy12:25
Learn how to set up a 1 cent per view YouTube in-stream ad strategy, including budgeting, targeting, placements, frequency capping, and optimization to maximize views.
Scheduling Your YouTube Ads With a Start or End Date2:53
Schedule your YouTube ads with start and end dates to control spend, and align airing times with when customers are online, like weekends or lunch hours.
Editing Your Bid Amount After Your Ad Is Already Running1:19
Learn how to adjust your daily spend and cost per view bid in the YouTube ads dashboard, with easy saving and automatic updates as you edit targeting to all countries.
What counts as a view on YouTube?2:14
What it is:
A view occurs when a viewer watches 30 seconds of your video (or the duration if the video is shorter than 30 seconds) or interacts with your video, whichever comes first. Video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners. If they skip your add before the 30 seconds is up then you don't pay the full amount of the bid.

Shine Lyric Video Ad Built Around The Click0:30
Discover a shine lyric video ad built around the click and learn step-by-step YouTube ad tactics that convert, featuring Trevor from Thousand Foot Krutch.
YouTube Ad Example Version #1 - Not Getting there attention1:12
Discover how to turn music marketing into attention-grabbing ads that build a real fan base, and join a free music industry crash course to grow your career.
YouTube Ad Example Version #2 - Getting there attention!1:17
Capture attention with a YouTube ad, market your music effectively, and build a real fan base by joining the free music industry crash course and Band University membership.
The video ad that didn't work2:09
This is a video ad I spent some money on to promote that didn't convert very well. I took too long to get to the content and so people just skipped it.

Requirements

Laptop or Smart Phone
Credit Card To Setup a Google Ad Words Account

Description

YouTube is the 2nd biggest search engine right behind google and small to large businesses to brands need to start using the platform to maximize there visibility and grow their audience.

YouTube is still the wild, wild west and there is HUGE opportunity to market your business, brand or product for pennies compared to radio & print ads.

This course will guide you step by step how to setup a YouTube ad to get the most clicks or views to your video.

Out of all the social media platforms including Instagram, Twitter, Facebook & Pinterest I believe the number one social media platform every business should be focusing on is YouTube.

I have put this course together for you - to which you have full lifetime access, including all the updates, for free. (I update my courses every other month with the latest techniques)

I "take you by the hand" and "behind the scenes" and show you everything, explaining it in simple detail with videos and written support lectures.

See exactly why I'm so successful with YouTube - see the stats in the free preview videos, below).

How to setup an add and set the appropriate budget
See my YouTube account
1 Cent YouTube Ads Strategy
How To Get Earned Views
Nothing is left out - you see everything
... and my help and assistance to Udemy students is legendary

+++++++++++++++++++++++++++++

Who this course is for:

Small Businesses
Marketers
Artists
Entrepreneurs

YouTube Ads: Step By Step Guide To YouTube Ads That Convert

What you'll learn

Explore related topics

Course content

Getting Started With This Course & What You Need To Know About YouTube Ads2 lectures • 6min

STEP 1 Creating a Successful YouTube Ad Campaign6 lectures • 18min

Advanced Settings2 lectures • 7min

STEP 2 Creating a Successful YouTube Ad Campaign3 lectures • 20min

Bonus & Frequently Asked Questions5 lectures • 21min

YouTube Ad Examples Built Around The Click4 lectures • 5min

Requirements

Description

Who this course is for: