Youtube Video Marketing Blueprint

Discover How to Increase Your Sales by $25,312 in Less Than 90 Days! (With One Video)
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  • Lectures 40
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2015 English

Course Description

Whether you're just starting out on Youtube, an Internet marketer, entreprenuer or a business owner, this system will provide you the step by step instructions to create videos that will help you generate new leads and sales to your online or bricks and mortar business.

You will get access to a system that has been tested on over 26 businesses (anywhere from 100k - $100 million revenue) with great success. This is your formula for creating online videos to get the results you desire.

The core of the Social Video Blueprint course involves 3 "powerful modules":

  • Module 1 is all about planning your videos. You will learn how to write action driven scripts that will get you lead conversions as high as 80% and help you convert them into sales.
  • Module 2 will take you through on what video equipment you will need, how to set it up quickly and start recording so it saves you time.
  • And finally in Module 3 you will walk through step by step on how to get someone else to edit your videos. This will save you hours of headaches and you will have professional videos by the end of the process.


Also I throw in a few extra bonuses because I believe it will help you generate results faster:

  • Bonus #1 is the Youtube Income Series: Discover how to optimize your Youtube videos to rank on the top of searches to generate thousands of dollars and get over 45,301 views just from one video.
  • Bonus #2 is how to find camera operators that will film your videos for FREE. Inside this video you will learn where I find camera operators and how I offer something of value that allows them to record all my videos for free.
  • Bonus #3 Zero to a Million Views Youtube Case Study. Inside this interview with Burt Lao I find out how he got over a million views to his Youtube channel in less than 5 months.
  • Bonus #4 is the Online Video Process Map. This is the exact process I use with my virtual team to create videos. It will save you a lot of time and provides you a step by step blueprint for you to follow.


I've designed a course based heavily on video-lectures and a great deal at-home exercises. The lecture components are only a small part of this video course - you will be practicing various exercises and taking action steps to create your videos. Each lesson should take no longer than 10 minutes to complete. It won't be easy - but if you put in the work, you are guaranteed to succeed.

Finally, there are additional resources included such as royalty free music and videos, templates, sample scripts, action step guides to save you time and money.

What are the requirements?

  • Students will need a laptop or desktop computer
  • You will need to have access to a camera smart phone, webcam or a video camera
  • A microphone - budget to professional microphones will be covered inside the course
  • Internet connection
  • No video experience or knowledge is required - everything is shown in this video course!

What am I going to get from this course?

  • Action steps, links to recommended resources, and supplementary materials
  • By the end of this course, you will be able to create a high converting opt-in video that will help you generate 2 times your current leads.
  • You will learn how to increase your sales by $25,312 in less than 90 day with just one video
  • You will also learn the exact same skills that help professional Youtube creators monetize their videos
  • Plan, create & promote your own videos to market your business quickly and easily!
  • The ultimate goal of this course is to give you the tools to create professional videos to help market your business and generate new leads and sales

What is the target audience?

  • Business owners and entrepreneurs
  • Internet Marketers
  • Digital Marketing Managers
  • This is not a get rich quick course. You will need to put EFFORT in to achieve your results.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Planning & Scripting
01:39

Thank you for becoming a member of Social Video Blueprint. To get started, please watch the video on your left to learn more about the whole video production process.

Inside the video I will explain the 3P’s, helping you understand what’s involved in creating your videos. Once you’ve finished watching the video, please continue to the rest of the lectures.

03:57

Inside this video you will learn how to create a storyboard for your video.

Here's a summary of what you will discover inside this video:

  • What is a storyboard?
  • Why is it vital to use a storyboard?
  • 3 tips for creating amazing storyboards
  • Recommended app to create your storyboards


Your Action Step

Create a storyboard to accompany your script for your next video and please leave a comment below sharing what you created.

03:28

Inside this video you will learn how to create an amazing testimonial video / social proof / case study.

Here's a summary of what you will discover inside this video:

  • Why get video testimonials from your clients?
  • What does a testimonial video comprise of?
  • 3 tips on how to get an amazing testimonial from your customers


Your Action Step

Download and start to use the testimonial scripting template provided below with your clients. Even better, send it to them and ask them to fill it in.

Once you have created your script please leave a comment down below and share with us your experience of completing the script.

03:57

Inside this video you will learn how to tell a story that gets you daily new customers.

Here's a summary of what you will discover inside this video:

  • How to share your story?
  • What is story telling?
  • My own story on how I started creating videos for my clients
  • Know Like Trust Formula from Kevin Rogers


Your Action Step

Download and complete the about us scripting template provided below. Once you have created your script please leave a comment down below and share with us your experience of completing the script.

02:40

Inside this video you will learn what type of videos you can create for Youtube.

Here's a summary of what you will discover inside this video:

  • Why would you have to create different videos?
  • What are the different type of video you can create?


Your Action Step

Now you know the different types of videos available, which one will you create? Leave a comment below and let me know what other videos you use as well?

09:28

Inside this video you will learn the video conversion method to increase your leads.

Here's a summary of what you will discover inside this video:

  • Where you would use this video and What it looks like?
  • Step by step at how the video conversion method work
  • Sample video and scripting template that you can use


Your Action Step

Take action now and download the scripting template provided down below. Then write your video conversion script that you will use in production. Please leave a comment down below sharing with me what you learned and discovered.

Section 2: Production
03:17

Inside this video you will learn how to add movement to your shots.

Here's a summary of what you will discover inside this video:

  • Why should you add movements to your shots?
  • Four common movement shots you could use
  • How to use movement in your shots?


Your Action Step

Try using them in different settings to add a new element to your films. If you have any questions, or would like any further tips, leave a comment on the video.

03:42

Inside this video you will learn five ways to overcome being camera shy.

Here's a summary of what you will discover inside this video:

  • Why you shouldn’t be scared of a camera?
  • What to do to overcome camera shy?


Your Action Step

Try these techniques shown to you and just focus on doing one at a time. Keep practising and the more you do it, the more comfortable you become. Try now! And please leave a comment down below sharing with me how comfortable you are in front of the camera.

05:54

Inside this video you will learn how to capture steady shots.

Here's a summary of what you will discover inside this video:

  • Why do you need to stabilise your shots?
  • What types of stabilisation should you use?
  • Tips to help you stabilize your shots


Your Action Step

Now you have seen how to capture a steady shot it’s your turn to get out there and try it. Remember practise makes perfect shots and if you have any questions, leave a comment down below.

03:45

Inside this video you will learn how to get great b-roll.

Here's a summary of what you will discover inside this video:

  • What is B-roll?
  • Why is B-roll important?
  • Tips on how to best capture b-roll


Your Action Step

Now take action to capture your b-roll using the tips I’ve shared with you and if you have any questions, leave a comment down below

03:15

Inside this video you will learn how to make an amateur video look professional.

Here's a summary of what you will discover inside this video:

  • Why is it important to have a professional looking videos?
  • What makes a video look professional?


Your Action Step

Now take action to implement the above strategy I have shown you and if you have any questions, leave a comment down below.

03:32

Inside this video you will learn how to setup a studio to record your videos.

Here's a summary of what you will discover inside this video:

  • Why indoor?
  • Where to position the lights.
  • Why use teleprompter?
03:13

Inside this video you will learn how to find a camera operator to help you record your videos.

Here's a summary of what you will discover inside this video:

  • Why would you want to get a camera operator?
  • What to look for in a camera operator?
  • Where to find them?
  • Steps I follow to find a camera operator


Your Action Step

Now, it’s your turn to find a camera operator and if you have any questions please leave it in the comments section below. Love to hear how you go and what your experience is like.

Section 3: Post Production
04:55

Inside this video you will learn how to get amazing videos edited by your video editor.

Here's a summary of what you will discover inside this video:

  • Tips on how to work with video editor?
  • How can you make the process as smooth as possible?
  • Pointers to remember


Your Action Step

Now you know some tips on how to make working with an editor as simple and enjoyable as possible, please leave a comment below this video and share with me your experiences.

04:35

Inside this video you will learn what is post production and what happens in post production.

Here's a summary of what you will discover inside this video:

  • Why is post production necessary?
  • Four major stages of post production
  • Basic to advanced softwares video editors commonly use
  • How to pick editing software?


Your Action Step

Now that you know the fundamentals of post production, you might consider outsourcing this process. I personally recommend to find a team who is knowledgeable and experienced in this area as it will save you a lot of time and money. If you have any questions, feel free to leave a comment on this video.

03:52

Inside this video you will learn the materials you need to provide a video editor.

Here's a summary of what you will discover inside this video:

  • Why communication to your video editor is a key?
  • Steps in providing the right material to your editor


Your Action Step

For the next video that you plan on making, compile some reference materials that would help in the production of the video. If you have any further questions, please leave it below in the comments area

05:19

Inside this video you will learn what to do after recording a videos.

Here's a summary of what you will discover inside this video:

  • What is digitalisation?
  • Tips on how to digitalise your videos
  • Step by step on how to digitalise your videos


Your Action Step

So there you have it. A step by step process on how to digitalise your videos with everything sorted in an easy and accessible way. Now you know how to digitalise you videos.

If you have any questions, please leave them in the comment section below.

05:01

Inside this video you will learn to find for a video editor to help you work some magic on your videos.

Here's a summary of what you will discover inside this video:

  • Why consider using a video editor?
  • Places to find good video editors
  • Tips for hiring video editor


Your Action Step

Below this video I have also provided you sample advertisements I use and sample interview questions you can use to find a video editor.

Now you know where, and how to find a video editor, it’s your turn to follow these steps I’ve shared with you. Please leave a comment down below sharing your experiences or any further questions.

03:14

Inside this video you will learn where to store videos for a video editor .

Here's a summary of what you will discover inside this video:

  • Recommended storage for your videos
  • Free and paid storage online
  • Step by step tutorial on how I setup my files on Google Drive and Dropbox


Your Action Step

So there you have it, 4 storage options that I recommend to use to store all your videos both online and offline. Now if you haven’t started to store your videos online, then I highly recommend to try out one of the storage option’s I’ve recommended.

If you have any further questions, please leave it down below in the comments area and also please like this video.
Section 4: Video Equipment Esssentials
05:33

Inside this video you will learn which microphone should you choose to use.

Here's a summary of what you will discover inside this video:

  • Why is using a good microphone important?
  • Different types of external microphone
  • How to decide which type of microphone to use?
  • Recommended microphone for shooting indoor, outdoor and voice overs


Your Action Step

Review the different microphones mentioned inside the video and choose the best one that fits your requirements. You may want to purchase the same equipment I recommend as well.

Please leave a comment below to share which microphone you have chosen to use and why.

03:21

Inside this video you will learn what video camera you should use for creating Youtube videos.

Here's a summary of what you will discover inside this video:

  • 3 main things to look for when deciding which camera to use
  • Video camera I currently use to create my videos


Your Action Step

Now you know the 3 main things to look for in a video camera, no matter whatever camera you choose, just get started with recording. I would love to get your feedback or any questions you have about the video cameras, just leave a comment down below.

03:33

Inside this video you will learn best video equipment for Youtube videos.

Here's a summary of what you will discover inside this video:

  • 3 things you will need to use for your videos
  • Video equipments I currently use


Your Action Step

Now that you know what type of video equipment to use to create your videos, just get cracking at creating more videos. Don’t let any of the technical things hold you back because the more practise you get with the gear the better you are at it.

Once you have tried using those please leave a comment down below and share us your experience with your best video equipment.

04:02

Inside this video you will learn how to setup a teleprompter using an iPad.

Here's a summary of what you will discover inside this video:

  • Why use a teleprompter?
  • What does a teleprompter look like?
  • How it works for you?
  • Detailed steps of setting up a teleprompter


Your Action Step

Now you know how to use a teleprompter to record your videos, try it for yourself. I will provide links to the teleprompter and software below and if you have any questions, please leave them in the comments area below.

03:55

Inside this video you will learn lighting tips for Youtube videos.

Here's a summary of what you will discover inside this video:

  • Why is it important to ensure you have good lighting in your videos?
  • What is dynamic range?
  • Tips on what you need to do to light your subject properly
  • Recommended lighting kits


Your Action Step

Today you have it! You have all these tips I've just shared with you and it's your turn to implement them. I love to also know exactly which lighting tips you've used.

And if you have further questions, leave your comments below.

Section 5: BONUS: Video Add Ons
02:51

Inside this video you will learn top five tips for great videos.

Here's a summary of what you will discover inside this video:

  • Why create a video?
  • Five ways to create great videos


Your Action Step

Now you know the top five tips on how to create great videos, it’s time for you to create your own.

Please leave a comment below to share which microphone you have chosen to use and why.

03:03

Inside this video we will learn what are motion graphics.

Here's a summary of what you will discover inside this video:

  • What motion graphics is?
  • Why you should use them in your videos?
  • Benefits of using motion graphics


Your Action Step

Now you know what motion graphics can do for your video, it’s your turn to find someone to add them to your videos. I would love to also see what you come up with and please share it down below in the comments area.

04:40

Inside this video you will learn where to get royalty free / stock music.

Here's a summary of what you will discover inside this video:

  • What royalty free music means?
  • How much stock music costs?
  • Where to get royalty free music?…


Your Action Step

Visit the websites below as mentioned in the video to see the various stock free / royalty free music tracks. If you need tracks, I highly recommend that you purchase them to use in your videos.

Also you can download directly the 20 stock free music tracks I am giving away below…

05:02

Inside this video we’re going to be talking about intros and outros!

Here's a summary of what you will discover inside this video:

  • What intros and outros are?
  • Where you can get an intro and outro made?
  • Tips on creating your intro and outros


Your Action Step

Take action now to get a professional intro and outro made for your videos if you haven’t done so. The resources mentioned inside the video is provided down below.

04:43

Inside this video you will learn where to find royalty free stock videos.

Here's a summary of what you will discover inside this video:

  • What is royalty free stock videos and how it works?
  • How it costs? Some are free and some are paid with minimal cost.
  • Recommended sites where you can get royalty free footage


Your Action Step

Visit the resources below to see what royalty footage you can purchase and use for your videos to save you time and money.

Section 6: Case Study
Article

Inside this video you will learn how Burt Lao went from zero to million views in less than 5 months.

Here's a summary of what you will discover inside this video:

  • How Burt started on YouTube and the business he ran?
  • Burt joining the YouTube challenge
  • What Burt has created and how it came about?
  • Marketing strategies, challenges and planning
  • Four things (Title, Descriptions, Tags and Captions) that will help promote your videos
  • Business Burt has generated
  • Why video marketing save his life?
Section 7: BONUS: Youtube Income Series
03:55

Inside this video you will learn How To Leave Video Responses On Youtube

Here's a summary or four simple steps on how to leave video responses.

  • Record your video response and upload to your channel
  • Copy and paste your uploaded youtube video link
  • Add hash #youtubeincomechallenge and share on Google+
  • Ask your friends to vote


Your Action Step

Now you may try these four simple steps and ask your friends to like your comments. Remember, the more votes you get, the better chances for you to win the youtube income challenge.

If you have any further questions, please leave it down below in the comments area and also please like this video.

02:37

Inside this video you will learn how to set up and optimize your youtube channel

Here's a summary or four simple steps on how to leave video responses.

  • Benefits of setting up your youtube channel
  • 5 Things to help you set up your channel correctly


Your Action Step

Now go ahead and set up your youtube channel and take a manage of this extra benefit that youtube has to offer as well. Once you complete that leave your comment down below and share with us some of the things you've done on your youtube channel, what things you've made and how successful it has been.

05:28

Inside this video you will learn keyword research and SEO analysis for videos

Here's a summary of what you will discover inside this video:

  • Why keyword research is important and how it help increase your views?
  • Four things to remember in doing your keyword research
  • 3 tools that I recommend to use to find out keyword research for youtube


Your Action Step

Now do keyword research on five keywords in your niche. Apply the principles I've shared to you in this video. Once you're done just simply leave your video response on the link down below on this comment and let me know how you work. Remember, ask your fans & friends to vote for you by liking your comment below. The more votes you get, the better chances for you to win!

04:47

Inside this video you will learn how to make good videos for youtube. Not good but great videos!

Here's a summary of what you will discover inside this video:

  • Types of popular content for youtube
  • 4 Steps of content creation method that you can use to make amazing videos for your business
  • 3 Questions to ask when creating your content. Why? What? How?


Your Action Step

Now create two videos using my content creation method. The first video will be for youtube where you provide the why and the what, the second video is where you create the how. Once you create these products simply leave your video response down below.

03:58

Inside this video you will learn how to make money on youtube

Here's a summary of what you will discover inside this video:

  • Six ways or methods on how to make money on youtube
  • Recommended strategy to make money on youtube
  • Steps to create Lead Generating System


Your Action Step

Now implement two of the tips that I recommend on your video and also on your website. Once you've done that simply leave your video response down below and in the comment leave hashtag #Youtube Income Challenge. Remember, ask your fans & friends to vote for you by liking your comment below. The more votes you get, the better chances for you to win!

04:37

Inside this video you will learn how to setup your website

Here's a summary of what you will discover inside this video:

  • Four steps to set up your website
  • Recommended social media hosts to be used
  • Tips to convert your new leads into sales


Your Action Step

Now it's your turn to setup your website and make sure you can offer your products and services on it. I highly suggest to implement two of the tips I recommended. Once you've done that simply leave your video response down below and to also subscribe to our channel and let me know if you like this video as well. Remember, ask your fans & friends to vote for you by liking your comment below. The more votes you get, the greater chances for you to win!

03:20

Inside this video you will learn how to get more views on youtube:

Here's a summary of what you will discover inside this video:

  • Reasons why you need more views on youtube?
  • Few ways how to get more views on youtube.


Your Action Step

Now implement 2 tips I have recommended to get more views on youtube. When you complete that simply leave your video response down below here in the comments and also write #Youtube Income Challenge Remember, ask your fans & friends to vote for you by liking your comments. The more likes you get, the greater chances for you to win!

03:19

Inside this video you will learn how to get more subscribers:

Here's a summary of what you will discover inside this video:

  • Why get more subscribers?
  • 5 Methods on how to get more subscribers


Your Action Step

Now implement 2 of these strategies that I recommend. When you complete that simply leave your video response down below here in the comments and also write #Youtube Income Challenge Remember, ask your fans & friends to vote for you by liking your comments.

04:02

Inside this video you will learn how to run a viral competition where you can get over 200,000 views starting from nothing.

Here's a summary of what you will discover inside this video:

  • Why run a competition on youtube?
  • Six steps to create a good competition and how it can work for you?


Your Action Step

So follow these 6 steps and go ahead to create your own competition. The more subscribers you have on your channel, the better it is for your videos and your competition.

Once you complete that simply leave your video response down below here in the comments section and also write #Youtube Income Challenge. Remember, ask your fans & friends to vote for you by liking your comments.

Section 8: Online Video Process Map
Online Video Process Map
1 page

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Instructor Biography

Tyrone Shum, Digital Marketer, Youtube Creator, Speaker

Short Bio:

Tyrone Shum is the Digital Marketing Manager at Brickworks and been on Youtube since 2008. He is the creator of two extremely popular YouTube Channels that have received over 1.2 million views and over 12,500 subscribers allowing him to share these strategies with more than 300 businesses in 30 different countries around the world.

Origin Story:

It has not always been this way. Tyrone has been through many challenges from losing his job working in a recruitment agency to closing down a toilet deodourizing business and making a loss of $24,000 during the Global Financial Crisis. This helped him overcome adversity, learn from his mistakes and now helping Brickworks profit from their digital presence.

Media Recognition:

In addition to having a podcast ranked #1 on iTunes in the video marketing category, up with the well known educators such as Standford Technology and McKinsley podcasts, his Youtube channels is ranked #2 on Google and also won numerous awards and recognition from noteworthy blogs.

He has been interviewed on 30 different podcasts from around the world, featured on numerous world-class blogs and spoken at numerous events with over 100 attendees.

Tyrone is one of the most in-demand video marketers online, helping companies increase their sales.

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