YouTube Success: Monetize & Attract More Viewers
4.5 (16 ratings)
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YouTube Success: Monetize & Attract More Viewers

Quickly learn how to create great videos for a successful YouTube channel!
4.5 (16 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
679 students enrolled
Created by Glory Borgeson
Last updated 1/2017
Current price: $24 Original price: $195 Discount: 88% off
30-Day Money-Back Guarantee
  • 5 hours on-demand video
  • 12 Articles
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to start a YouTube channel (or enhance an existing channel) with great videos.
  • Learn what you need to have in place to request that YouTube pay you money and how to get their agreement more quickly.
  • Find out the basics you need in the early days of your channel so that you're not spending a lot of money up front.
  • Get many ideas for how to edit your videos to make them look and sound great.
  • Learn many ways to draw in more people to view your videos and subscribe to your channel.
  • Learn about YouTube analytics and how the data can help you change your strategy so that you pull in more viewers and increase their watch time.
  • Find out how you get paid!
  • (Take a look at the lectures below to see all that you'll learn from this course!)
View Curriculum
  • A desire to succeed and make money from YouTube
  • A computer and Internet access

You can make money from YouTube!

You’ve probably heard that all kinds of people are creating YouTube videos and they’re making money from it. YouTube is paying them for their videos on their channels!

By enrolling your YouTube channel in YouTube’s Partner Program, you can make money from your YouTube channel, too!

However, they don’t accept all channel requests to monetize the channel (at least not right when the channel owner requests monetization).

But Udemy instructor Glory Borgeson’s three YouTube channels were approved for monetization within one day of her requests.


In this course, Glory fills you in on why her requests for channel monetization were approved quickly.

Then she shows you how to do the same for your channel.


Included in this course are tips for getting started with your own YouTube channel. You don’t have to spend a lot of money to get started!

Even if you already have a channel, this course includes many ideas for:

  • Creating better videos
  • Gaining more subscribers
  • Increasing your views
  • Increasing your viewers’ watch times
  • Being strategic in how you manage your channel so that you make more money


YouTube’s Partner Program is a revenue sharing agreement between YouTube and their Partners (you!).

There are over 80 lectures in this course – designed to help you learn about building a YouTube channel and how to make money from it – without feeling like you’re drinking water from a fire hose.

Let’s get started helping you create a fantastic YouTube channel and making money from your channel, too!

(Udemy has a 30-day full money back guarantee. If you don’t like the course, let Udemy know and they’ll refund your money.)

Who is the target audience?
  • Anyone who is interested in creating videos for YouTube and making money from it
Curriculum For This Course
86 Lectures
Turn Your Videos into Money!
7 Lectures 18:42

An overview of YouTube monetization.

Preview 03:33

How the instructor got approved for monetization on her channels within one day of requesting it from YouTube.

How I Got Approved for Monetization in One Day!

An overview of how YouTube chooses to accept YouTube channels into their Partner Program (“monetization”) and tips for how you can increase your chances of getting accepted shortly after applying for monetization for your channel.

Your Best Bet for Getting Approved for Monetization – Part 1

More tips about how to improve your chances of getting your monetization request approved in a short time.

Your Best Bet for Getting Approved for Monetization – Part 2

Ideas about how to proceed if Google / YouTube makes you wait to get your channel monetized.

What if YouTube or Google Makes You Wait to Get Monetized?

Tips about what else you can do on your channel after your channel is monetized. The things YouTube allows a monetized channel to do will help to increase your views.

Preview 00:34

Section Summary
Get Started Making Videos
11 Lectures 34:27

The basics that you need to get started with a YouTube channel.

Preview 04:51

Ideas for how to save money on a camera when you’re in the early days of your YouTube channel.

Save Money on Your Video Camera When You’re New to YouTube

Ideas for selecting a background for your videos that will be appealing for viewers.

Preview 02:50

Your best bet for lighting when you’re new to YouTube.

Lighting – For When You’re Starting Out

Ideas for video editing software, including both free and paid software.

Video Editing Will Make a Huge Different in Your Video Quality

Discussion about whether you will need a separate microphone, when you might need one, and the types you might consider.

Will You Need a Separate Microphone?

Ideas regarding what you can say and do in your YouTube videos.

What Should You Say or Do In Your Videos?

Ideas for how to do voiceovers on your videos.

You can Do Voice-Overs!

How to transfer the video files to your computer and an idea for making the video files smaller, using free software.

Transfer the Video to Your Computer

An overview discussion about thumbnails and banners.

Preview 02:21

Section Summary
More About Video Editing
7 Lectures 39:32

Only certain music is allowed on the videos of monetized channels. Learn where to find the cheapest (and free) music.

Music – The Cheapest Way to Go!

How to bring music into your video editor and onto your videos.

Bring Music into Your Videos When Editing

Learn how to create an introduction that you can bring into all of your videos (or some of them).

Intro #1: Create an Intro of Your Own

Learn about an outside resource where you can get a professional-looking introduction for your videos.

Optional Intro #2: Get a Professional-Looking Intro for Only $5.00 USD

A few more ideas you can use in most video editing software packages that will make your videos look more professional.

More Things to Learn About Editing Software to Make Your Videos Pop

Learn how to make a simple end clip that you can add to your video files.

Create an End Clip

Section Summary
Create a Channel and Upload Videos
3 Lectures 08:02

Learn how to create a YouTube channel from scratch.

Create Your First Channel

Learn how to upload a video to YouTube.

Upload Videos to Your Channel

Section Summary
Make More Money: Draw Viewers In to Choosing Your Videos
18 Lectures 01:13:35

Learn about a free resource you can use to find your more about your videos and about your competitor’s videos.

A Resource that Will Boost Your YouTube IQ

Find out how to use playlists to help your viewers enjoy your organized channel.

Increase Your Views by Adding Playlists

Learn how to create the best titles for your videos.

This is Important to Know About Your Video Titles

Your description text is crucial to YouTube and Google searches. Learn how to create the best description text and what the searches “love” in that field.

What You Must Do with Your Video Descriptions to Increase Your Views

Learn how to create effective tags for your videos.

Use Tags Effectively to Rank Highly

Find out more ideas for additional tags for your videos.

How to Get More Ideas for Great Tags for Your Videos

YouTube “suggests” additional videos to viewers while they’re watching. Learn some tips for increasing the likelihood that YouTube will suggest your videos to viewers.

A Tip to Get a Lot of Your Videos “Suggested” by YouTube to Viewers

Tips for creating great thumbnail files that draw in viewers.

More About Thumbnails

How to use annotations to keep viewers looking at more of your videos.

Add Annotations to Keep Viewers Engaged

Learn about a few of the other less-used annotation options.

More Details About Annotations

Learn how to make a complex end clip for your videos.

Keep Viewers Watching More Videos with a Great End Clip

Learn how to allow users to skip ahead to another portion of your video.

Make Viewers Happy: Allow Viewers to Skip Ahead

Learn how to add cards to your videos and how to position them so that viewers click them.

Add Cards – Especially to Draw in Mobile Viewers

You get one chance to add a message to subscribers. Learn how to add the message and not miss the chance.

Don’t Miss the Chance to Add a Message to Subscribers

Learn how to schedule a video to publish at a later date and time.

Schedule the Video to Publish at a Later Date/Time

Learn what you can edit after you’ve published a video.

Your “Live” Published Videos – You Can Edit Later

Another Way to Get Videos Ranked Highly in Search

Section Summary
Create Catchy Thumbnails & Banners That Draw Viewers In To Your Videos
7 Lectures 27:42

A great place to start is to analyze other channel’s videos – and their thumbnails – and why you want to click them to watch.

Get Ideas About Thumbnails That Work Well

YouTube has their own thumbnail guidelines. We cover those in this lecture.

Thumbnail Guidelines

People have analyzed what makes a great thumbnail that people tend to click. We review tips for making great thumbnail creation choices.

Tips to Create Great Thumbnails

You’ll learn an easy and free way to create thumbnail files (and this way isn’t going to start charging you money after you’re hooked!).

An Easy & Free Way to Create Thumbnails

Learn how to upload a thumbnail file to your video.

Upload Your Thumbnail File to Your YouTube Video

Learn about making banners for your channel.

Create a Great Banner

Section Summary
Set Up Your Account Information to Increase Your Success
8 Lectures 24:59

Learn about your YouTube account status and features.

Get to Know the Status & Features

This is where you go to initially request that your channel be monetized. After it’s monetized, this page displays your monetization status.

Monetization – We All Love This Page!

Learn how to set various defaults on your channel to save you time later.

Set Your Defaults to Your Best Advantage

Learn how to set the “featured video” that plays at the end of your videos and also learn about all of the details that go into creating a Channel Ad.

Pull in Viewers with Your Featured Video and Channel Ad

Learn how to get a great branding watermark that will draw in more viewers to subscribe to your channel.

A Great Idea for Getting a Lot More Subscribers

Learn how to set up the Advanced page on your YouTube channel.

Set Up Your Advanced Page to Your Best Advantage

Learn how to add more details about yourself to your channel that will help you downstream, especially if other businesses become interested in you and your channel.

Help Your Viewers to Know More About You in THIS Area

Section Summary
Communicate with Viewers & Subscribers to Keep Them Coming Back
10 Lectures 29:39

Learn how to respond to viewer comments and the options YouTube gives you for flagging comments.

Respond to Comments – Viewers Connect with You When You Do

Learn about YouTube messages and how to use them.

Engage with Viewers Who Write Messages

YouTube provides a Subscribers page to help you learn more about your subscribers.

Find Out More About Your Subscribers

YouTube provides information about your most engaged viewers so that you know who they are and can make sure you communicate with them.

Your Most Enthusiastic Viewers are the Most Important to Your Success

Learn about subtitles and closed captions.

Contribute Subtitles and Closed Captions

Learn how to stop jerks and bullies from writing hateful text in the comments of your videos.

Community Settings – How to Stop Jerks and Bullies from Messing with Your Channe

After I received a particularly menacing comment from a YouTube viewer, I thought I would show you how I'm taking extra steps to report this viewer to YouTube.

How to Deal with an Extreme Troll Comment

Learn about credits.

What are “Credits”?

Learn the importance of watching other people’s videos and writing nice comments on their videos.

Write Comments on Others’ Videos to Get Known

Section Summary
Check On Your Competitors
3 Lectures 07:42

Learn how to read the statistics of your competitors’ videos.

Check on the Stats of Your Competitors

Learn about one other place to check on your competitors.

Another Interesting Place to Find Out About Your Competition

Section Summary
Understand the Analytics to Help You Make More Money
6 Lectures 27:17

Overview of YouTube’s data analytics.

Overview of the Data Analytics

After your channel is monetized, YouTube provides you with an estimate of your income for various timeframes and even by video.

How to Find Your Estimated Income

A review of how YouTube provides information to you regarding your viewers’ watch time, their retention, when they stop watching your videos, and other data.

Watch Time, Audience Retention, and Other Data

Engagement reports tell you how well viewers are engaging with your videos, beyond viewing, such as commenting, liking, sharing, etc.

An Introduction to Engagement Reports

The instructor shares how certain videos of hers come up as #1 in simple Google searches.

More About Looking Into Your Popular Videos

Section Summary
3 More Sections
About the Instructor
Glory Borgeson
4.5 Average rating
15 Reviews
789 Students
2 Courses
Business Coach, Consultant, Author

Glory Borgeson is a business coach, author of several business books, and speaker with over 25 years' experience in the business world. She works with corporate leaders who want to take their career to the next level and business owners who want to bust through their own plateau to the next level of growth.