
Get to know a little bit about your instructor Shawn!
See for yourself the results and success Shawn has had on YouTube. This is just a snippet of what kind of statistics and inside looks you'll be seeing throughout this course.
Welcome to the up to date YouTube Mastery Guide. This is your course curriculum video that will introduce how this class works, what we'll be covering, and a little bit more about the true potential YouTube has.
Design a focused channel strategy by choosing a niche, targeting a specific audience, and creating unique, passion-driven content. Assess existing ideas, enter the market cleverly, and plan sustainable content.
Upload your video to YouTube, customize the title, description, thumbnail, and tags, add to playlists, choose visibility, monetize if applicable, schedule for release, and add end screens and cards.
Discover the purpose of YouTube's main elements—home page, trending page, and other features—and learn how understanding them helps you market your channel effectively, especially for newcomers.
Explore how the YouTube home page presents ads, navigation, and sections like trending, history, and watch later, then see how signed-in personalization tailors an endless, funnel-driven video feed.
The trending page is a country-specific list of new and popular videos, defined by velocity of views and signals, while geography causes variation; prioritize the home page.
Explore YouTube's subscription boxes, where subscribers appear in the subscription feed and home page to boost initial views and video velocity, targeting about 10–15% lifetime views from subscribers.
Understand YouTube Red, a monthly subscription that removes ads, offers offline viewing up to 30 days, includes Google Play Music and exclusive originals, and supports creator revenue via watch time.
Discover how YouTube TV offers live sports streaming, unlimited cloud dvr, and no contracts as a modern alternative to cable for the YouTube generation.
Learn to create high quality YouTube videos through thorough research, planning, and light scripting, then record, edit, and render with best practices and appropriate gear.
Discover how video length affects audience retention rate and engagement on YouTube, and tailor your content to your audience, content type, and upload schedule for optimal results.
Balance quality uploads and quantity uploads to grow your YouTube channel, keep consistency, learn by creating, and tailor upload frequency to revenue and your audience of subscribers.
Offer viewers value beyond entertainment with tips, tricks, and how-to videos to boost subscriptions. Remind viewers to subscribe and foster ongoing engagement through series, cliffhangers, and previews of future videos.
Explore how live streaming in the YouTube studio can boost subscribers and channel growth, even with lower live-view counts, by balancing streams with regular uploads.
Explore the YouTube Studio copyright tab to protect your content, identify matches, and manage removal requests with channel contact and archiving features.
Explore intermediate practices that build on earlier lessons, uncovering tips and techniques to advance your YouTube success and invite questions for guidance.
Learn how to use YouTube collaborations to create innovative content, expand your network, and build a brand, while prioritizing quality over quantity and channel fit.
Learn to network efficiently for high-value collaborations by avoiding spam and sub for sub, becoming a dedicated fan across social platforms, and bringing a compelling, mutual benefit idea.
Learn the secret scheduling mistake that kills channel momentum on YouTube and how to avoid it by scheduling videos in chronological order and deleting future uploads when needed.
Learn to design an effective YouTube end screen that directs viewers to videos, playlists, or to subscribe, using universal end screen templates and up to four clickable elements.
Explore how multichannel networks on YouTube work, the revenue splits they take, and why linking your own AdSense account lets you keep 100 percent of earnings.
Explore the revenue report in YouTube analytics, explain monetization status, the YouTube Partner Program threshold, and how ad revenue, CPM, and monetized playbacks influence earnings.
Discover external data sources like Social Blade and Video IQ to benchmark channels, estimate revenue, monitor live subscribers, analyze velocity, and improve YouTube SEO through tagging insights.
Explore expert level practices that most content creators overlook, with actionable insights to help you succeed on the platform.
Explore what copyright means for YouTube and why mainstream music should be avoided. Learn to use non copyrighted songs and, if needed, claim your content with YouTube's copyright complaint form.
Boost interaction on YouTube by encouraging likes, comments, shares, and playlist additions, which influence the algorithm and grow a community through tactics like incorporating viewer comments, pinning, and community polls.
Increase YouTube ad revenue and CPM by placing multiple mid-roll and after-video ads in eight-minute-plus videos, then manage monetization in YouTube studio, set ad breaks, monitor viewer comments for retention.
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Whether you're looking to start a career, promote an existing company/brand, or just have lots of fun, YouTube is the place for you! However only 0.0038% of all channels created ever gain traction and become successful on the platform. So how do we increase that percentage? Well that's what I'm here for!
Who am I?
My name is Shawn and if there is anything I know in this world, it's YouTube. I'm a YouTube content creator with over 330,000 subscribers and have been on the platform managing and working with numerous channels since 2009. Luckily for me, YouTube can be a long term career option that pays extremely well if executed properly. I'm here to give you the boost needed to succeed!
Why my course?
First thing you need to know is that I'm a practitioner. I didn't gather my knowledge from someone or somewhere else. I learned it all through years and years of trial and error.
Albert Einstein said it best, "The only source of knowledge is experience."
You can only learn so much from outside sources. I'll be teaching you the insider secrets to YouTube. The information that is scarce to find online. The tips and tricks to the trade that only the dedicated practitioners know of.
Not only will I be sharing this exclusive information with you, but I'll be showing you current and lifetime analytics to prove to you that I'm not just talking the talk. This course is designed for me to be as transparent as possible with you.
Lastly, YouTube is not static as it changes all the time. Massive updates roll out every single month whether it looks like it or not. As mentioned before, I'm a practitioner, it's my job to stay up to date on every little change YouTube goes through. I will be actively updating and adding more content to this course as YouTube changes! It's important to stay with the times and take full advantage of what YouTube has to offer.
Again, if you're looking to grow your brand, GAIN MORE VIEWS AND SUBSCRIBERS, or start a channel from square 1, you've come to the right course. From beginner to advanced, I can guarantee you'll learn tons of new knowledge! The sheer size and comprehensiveness of the course speaks for itself. You'll learn everything I've learned since 2009 with this jam-packed course. If you're someone who values your time heavily, don't worry! I explain in my course which specific lectures apply to you and your situation.
General Skills You'll be Capable of After the Course
Start a channel from ground zero
Create high quality videos
Gain starting views
Generate subscribers exponentially
Maximize use of time
Become familiarized with the YouTube platform
Titles, Tags, Descriptions, and Thumbnails Optimization
Successfully grow your brand
Effectively improve through use of analytics
Generate serious money from your YouTube Channel
Ultimately know the BEST practices for creating and growing a SUCCESSFUL YouTube channel
So what are you waiting for? Enroll in my course so we can get you started!
See you soon in lesson 1 :)
-Shawn