YouTube Masterclass - Your Complete Guide to YouTube

Complete guide to starting a YouTube channel, getting more views & subscribers, and building a brand with videos!
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  • Lectures 105
  • Length 6.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

You're here because you want to create a popular YouTube Channel, right?

Maybe you're brand new to YouTube, or maybe you have some experience but need help growing your existing channel.

YouTube is the perfect place to grow your own brand, drive traffic to your website, and earn money from YouTube ads and your product and service promotions. And this is the perfect course for you to jumpstart your YouTube Channel.

What makes me qualified to teach you?

My name is Phil and I'm the creator of some of the world's most popular online courses - with over 150,000 students and thousands of 5-star reviews like this:

I love the fact that everyone is very open and transparent on what we, as students, can expect! - Mike Repluk

So far it seems really in depth, but split up well enough that learning from it is easy, as it's bitesize chunks per lecture. really like that they give you activities to do every now and again, as it keeps up your momentum, and ensures you don't just passively watch, and then forget everything. Good job with an excellent course! - Alexander Straker

I always get great information from Phil Ebiner's courses. I consider him a distant mentor. - Azeez Salu

The instructors are very in depth and there tips and coverage of how the creator studio works is awesome. I would recommend this to people wanting to get started making money with YouTube. - Jonathan Scott

My Promise to You

I'm a full time online instructor. I'll be here for you every step of the way. If you have any questions about the course content or anything related to this topic, you can always post a question in the course or send me a direct message. 

I want to make this the best course on how to build your YouTube channel. So if there is any way I can improve this course, just tell me and I'll make it happen.

If you're looking to grow your own brand, GET MORE VIEWS AND SUBSCRIBERS, or start a channel from scratch, this is the perfect course for you!

Whatever your motivation to start a YouTube channel, you’ve come to the right place.

The YouTube Masterclass is THE most comprehensive, action-packed, YouTube-enhancing course you’ll find on the internet - or your money back.

It's the one place with everything you need to start creating professional videos that get thousands of views & subscribers, and ultimately make you money!

The YouTube Masterclass is a fast and effective course that takes you from zero skills to a complete YouTube channel with high quality videos, views, and subscribers.

While there are plenty of YouTube courses that focus on specific aspects of building a YouTube channel, it’s hard to find a comprehensive course like this one, which is for complete beginners and anyone that needs to rapidly grow their YouTube audience.

This course is designed for anyone who makes videos (or wants to make videos) and wants to grow their brand with a YouTube channel. So if you're a complete newbie or someone with a channel that needs help, you're in the right place.

What will you be able to do after taking this course?

  • Start a channel from scratch
  • Get views without subscribers
  • Turn viewers into subscribers
  • Create videos on a budget
  • Navigate the YouTube platform
  • Become a YouTube Partner
  • Post and optimize your video with great titles, descriptions, tags, and thumbnails
  • Grow your brand through YouTube videos
  • Improve your channel by using analytics
  • Make money with your YouTube videos - with ads, products and services, sponsors, and crowdfunding
  • Use best practices for creating and growing a YouTube channel

Improve Your YouTube Channel, Get More Views & Subscribers, and Make More Money

Regardless of what your level of experience is or what type of camera you use, this in-depth course is designed to provide you with everything you need to launch a successful YouTube channel.

Whether you want to make a channel to promote your business, teach a skill, or just share your life story through vlogs, by understanding what makes a YouTube channel successful, you can replicate and get more views, more subscribers, and make money on your own. This course shows you exactly how to do it.

Contents and Overview

This course is aimed at teaching new YouTubers what it takes to create great videos and make money from them. Most lessons are hands-on tutorials where we walk you through not only what it takes to succeed, but where we show you exactly how to do it.

You'll start with the basics - the best practices for all YouTubers. These tips will get you in the mindset of a YouTuber.

You'll learn how to use the YouTube platform. You’ll sign up for an account, get verified as a YouTube partner, and know how to navigate the Creator Studio.

You’ll then learn how to make great videos with professional and budget equipment. You’ll learn how to shoot a great video with any camera, how to record great audio, how to light videos with a cheap DIY setup, and how to edit videos efficiently.

After learning how to create amazing videos, you’ll learn how to post them to your YouTube channel with great titles, descriptions, and tags that are SEO friendly and will get you the most views. You’ll even learn how to design and upload a custom thumbnail that increases your views. You’ll learn other optimization strategies to get the most views and subscribers.

By learning how to use analytics, you’ll know which videos work and which videos don’t. This will help you rapidly grow your YouTube channel with smart video creation - only making videos that you know will work.

Lastly, you’ll learn how to make money with YouTube. There are a number of ways that you will learn how to make money with your YouTube videos including with ads, YouTube Red, digital and physical products, sponsorship, and crowdfunding.

By the end of this course, you will have a YouTube channel that you are proud of. You’ll be making high quality videos that your audience loves. You’ll be getting more and more subscribers to increase your brand strength. And you’ll be making money from your YouTube channel.

About the instructors:

Phil Ebiner started teaching online courses in 2012, and now has over 110,000 happy students on Udemy learning all sorts of skills from photography to video making. Phil started his YouTube channel in 2013 as a way to grow his own brand and is happy to share his knowledge to help you be successful.

Mike and Lauren Moyer are successful YouTubers who make a living by posting videos about personal finance, early retirement, and DIY projects. They’ve rapidly grown their YouTube channel and get thousands of views each day. Mike and Lauren have the perfect example of a successful YouTube channel, and are looking forward to helping you start your own.

With our 30-day 100% money back guarantee, there is nothing holding you back from jumping in right now and trying the course out.

Go ahead and click the enroll button, and I'll see you in lesson 1!

Cheers,

Phil


What are the requirements?

  • You should have some idea for what type of YouTube channel you want to start
  • You should create a Google account so you can sign up for a YouTube account (we'll show you how in the course)

What am I going to get from this course?

  • Create your own successful YouTube channel
  • Grow your brand with a YouTube channel
  • Get more YouTube views
  • Get more YouTube subscribers
  • Make high-quality videos on a budget
  • Post and optimize videos with great titles, descriptions, and tags
  • Create clickable thumbnails that get more views
  • Make money with a YouTube channel

What is the target audience?

  • YouTubers struggling to grow their channel, get views, get subscribers, and make money with YouTube
  • Anyone that wants to create their own YouTube channel, who hasn't done so before and doesn't have any experience with videos or YouTube
  • Businesses, entrepreneurs, online teachers, actors, actresses, entertainers, teachers... anyone that wants to build their own brand

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction - Start Here
04:12

Welcome to the YouTube Masterclass. This is your orientation video that will introduce you to how this class works, what we'll be covering, and a little bit more about who we are. Enjoy!

01:44

Creating YouTube videos is a lot of work! In this video, Mike and Lauren share why they chose making videos instead of blogging or podcasting.

Who are Mike and Lauren?
Preview
00:59
04:45

This video shows you how Phil is having success on YouTube, and how you can replicate it.

Article

Please take a moment to introduce yourself to the rest of the students.

02:14

Here's a quick message from Phil about leaving a review for this course.

Section 2: Starting YouTube Channel From Zero with Mike & Lauren
01:02

Welcome to a brand new section in the YouTube Masterclass. In this section, you'll be learning how to start a YouTube channel from scratch - how to get views and subscribers without any!

02:19

Mike and Lauren discuss what it felt like starting with 0 views and 0 subscribers.

01:17

Which is more important, quality or quantity? On YouTube, you need both. Mike and Lauren suggest focusing on quantity as you build quality over time.

01:22

They say content is king. On YouTube, consistency is king. In this video, Mike and Lauren make the case for sticking to a strict posting schedule.

01:13

How are you supposed to get views if you don't have subscribers? Mike and Lauren reveal the strategy they used in the early stages of their channel to attract new viewers.

Article

Here's a quick note that will help us make an even better course for you.

Section 3: Complete Walk-Through of the Creator Studio
01:18

Welcome to a new section in the YouTube Masterclass. In this section, you'll learn how to navigate the Creator Studio - your home base as a YouTuber.

03:58

In this video tutorial of the YouTube Masterclass, you'll learn how to navigate the YouTube Dashboard.

07:19
In this video tutorial of the YouTube Masterclass, you'll learn how to navigate the Video Manager page.
03:23
In this video tutorial of the YouTube Masterclass, you'll learn how to navigate the Live Streaming page.
07:48
In this video tutorial of the YouTube Masterclass, you'll learn how to navigate the Community page.
12:57

In this video tutorial of the YouTube Masterclass, you'll learn how to navigate the Channel page.

03:03
In this video tutorial of the YouTube Masterclass, you'll learn how to navigate the Analytics page.
03:35
In this video tutorial of the YouTube Masterclass, you'll learn how to navigate the Create page.
03:22
It's time to take action! Taking action and successfully completing our practice exercises is the best way to have the most success with this course. Today's exercise is to create and setup up your YouTube account.
Section 4: YouTube Best Practices
01:01

Welcome to a new section in the YouTube Masterclass. In this section, we'll learn some basic tips and techniques for having a successful YouTube channel, getting more views, and getting more subscribers.

05:14

In this YouTube Masterclass Best Practices video, you'll learn how to target a specific audience and why that is important for channel growth.

05:48

In this YouTube Masterclass Best Practices video, you'll learn how being consistent will help you get more subscribers and views.

08:26

In this YouTube Masterclass Best Practices video, you'll learn how to create sustainable videos that are evergreen, and how to create videos that are highly discoverable - easy to find by people searching on Google and YouTube.

Article

Here's a quick call to action that will help us make this course better!

06:25
In this YouTube Masterclass Best Practices video, you'll learn how to create videos that are more shareable.
05:38

In this YouTube Masterclass Best Practices video, you'll learn how collaborating with other YouTubers can increase your views and subscribers dramatically. It's a great way to build your channel.

05:28

In this YouTube Masterclass Best Practices video, you'll learn how to interact with your viewers and create raving fans.

05:03

In this YouTube Masterclass Best Practices video, you'll learn how authenticity will create better fans - that leads to more subscribers and views.

06:18
It's time to take action! Taking action and successfully completing our practice exercises is the best way to have the most success with this course. Today's exercise is to set some goals for your YouTube channel.
Section 5: How to Get Views Without Subscribers
00:39
Welcome to a brand new section in the YouTube Masterclass. In this section, you'll learn some great tips from Mike and Lauren on how to get views when starting out.
01:52

Making your videos "searchable" is extremely important if you're just getting started on YouTube.

01:57

Writing titles for videos is more of an art than a science. In this video, Mike and Lauren share some of the tips and tricks they use for finding keywords that will attract new viewers.

07:12

In this tutorial, Phil walks you through how to use the Google Keyword Planner to find good keywords for your videos and to verify your video ideas.

04:08

People are not going to find your content unless you tell them about it. Mike and Lauren give you a look behind the scenes to show you the impact self-promotion can have on your channel growth.

Section 6: Converting Views to Subscribers
01:12

Welcome to a brand new section in the YouTube Masterclass. In this section, you'll learn how to convert views into subscribers.

02:11

Subscribers are not just numbers on a page. They represent real people interested in your life and opinions.

01:32

How do Mike and Lauren handle comments? What about trolls and negativity? Interacting with your audience is what separates YouTube from TV. Take advantage of that!

01:53

The length of your YouTube videos depends entirely on the type of content you're creating. Mike and Lauren share a few rules of thumb and show you their own audience retention analytics.

01:20

Mike and Lauren discuss some of the tools YouTube provides to convert new viewers into subscribers.

01:18

Mike's first tip for creating shareable videos - do something the same, but different...

Section 7: YouTube Tips with Mike
01:28

There are many thriving YouTube communities you can leverage to attract new subscribers. Consider expanding your content to overlap some of these genres.

01:31

Keeping your videos as short as possible will give them a better chance of being shared on social media.

00:37

Take advantage of popular culture and current events to get your videos shared and attract new viewers.

01:47

Mike and Lauren aim for a 10% thumbs down ratio. If you try to please everyone, you'll please no one.

Section 8: Equipment for Creating Amazing Videos
01:09

Welcome to a brand new section of the YouTube Masterclass. In this section, we'll be learning about video equipment and best practices that will help you create better YouTube videos.

07:20

In this Video Masterclass tutorial, you will learn the equipment that Phil uses to create all of his YouTube videos.

02:59

The equipment Mike and Lauren currently use to make their weekly YouTube videos and reccomendations for beginners.

03:25

Don't let expensive equipment keep you from creating YouTube videos. You can use your smartphone and less than $100 dollars in accessories to make high quality videos.

03:29

If you have a limited budget, your money would be much better spent upgrading your audio equipment.

04:32

In this video, Phil tests out a bunch of different microphones to see which one sounds best.

03:37
In this Video Masterclass tutorial, you will learn how to better light your videos.
03:39
In this video from the online teaching vlog, I show you my DIY paper lantern setup - the lighting rig that I use for most of my online courses and tutorials.
01:43
In this Video Masterclass tutorial, you will learn how to pick a good backdrop for your videos.
03:05
In this Video Masterclass tutorial, you will learn how to find great music for our YouTube videos.
06:16

In this Video Masterclass tutorial, you will learn how to be more efficient at making YouTube videos.

01:02

It's time to take action! Taking action and successfully completing our practice exercises is the best way to have the most success with this course. Today's exercise is to create a video.

Section 9: How We Make Our Videos with Mike & Lauren
01:01
Welcome to a brand new section in the YouTube Masterclass. In this section, Mike and Lauren will show you how to make videos for YouTube.
02:17

Mike and Lauren's process of researching and scripting their YouTube videos.

01:38

Mike and Lauren share tips and tricks they've learned editing hundreds of YouTube videos.

03:53

Every one of Mike and Lauren's videos have a custom thumbnail. In this video, they teach you how to make your own custom graphics even if you're not a graphic designer.

03:29

This is exactly how Mike and Lauren post their videos to YouTube. Topics covered: titles, description, tags, playlists, and advanced settings.

Section 10: Posting and Optimizing Your Videos
01:20

Welcome to a new section in the YouTube Masterclass. In this section, follow along as we post and optimize an actual YouTube video.

03:32

In this YouTube Masterclass tutorial, you'll learn how to post a video to YouTube.

04:38

In this YouTube Masterclass tutorial, you'll learn how to choose a great video title for you YouTube video that drives more traffic and gets more views.

05:36

In this YouTube Masterclass tutorial, you'll learn how to write a great video description on YouTube that boosts your S.E.O. to help get more views and subscribers.

03:53
In this YouTube Masterclass tutorial, you'll learn how to choose YouTube tags that get your videos more views and subscribers.
09:34

In this YouTube Masterclass tutorial, you'll learn how to design and upload a custom thumbnail that gets more people viewing your YouTube videos.

06:45

In this YouTube Masterclass tutorial, you'll learn how to add YouTube cards to you video. These will help you sell digital products (or other services) through your YouTube videos.

Section 11: Designing a Better YouTube Channel
04:43
In this YouTube Masterclass tutorial, you'll learn how to create playlists and add videos to the playlists.
06:10
In this YouTube Masterclass tutorial, you'll learn how to customize your YouTube channel.
04:18

In this YouTube Masterclass tutorial, you'll learn how to create a killer channel trailer and gets you more subscribers.

03:04
In this YouTube Masterclass tutorial, you'll learn how to brand your videos with a watermark. Specifically, we'll learn how to add a subscribe button to every one of your videos.
09:47

This YouTube Masterclass tutorial shows you how to use the YouTube Channel Art template to create amazing channel art for yourself. Resources mentioned in this include Pixabay.com. Download the channel art template in the resources tab.

00:59

It's time to take action! Taking action and successfully completing our practice exercises is the best way to have the most success with this course. Today's exercise is to post a video on your YouTube channel.

Section 12: Growing Your Audience and Getting More Subscribers
01:08

Welcome to a new section of the YouTube Masterclass. In this section, we'll be learning how to grow our audience and brand.

03:13

In this YouTube Masterclass lesson, you'll learn how to recognize your community in your YouTube videos, and how this will help to grow your channel.

05:23
In this YouTube Masterclass lesson, you'll learn how to efficiently share your videos on social media.
02:49

In this YouTube Masterclass lesson, you'll learn how to share your videos on other blogs and websites, and why this can help you grow your channel.

02:12

In this YouTube Masterclass lesson, you'll get advice on why and how advertising can help you rapidly grow your channel.

09:42

In this tutorial, we'll show you how to create a video ad on YouTube, which can rapidly increase your views and subscribers.

05:29

It's time to take action! Taking action and successfully completing our practice exercises is the best way to have the most success with this course. Today's exercise is to collaborate with another YouTuber to create a video.

Article

Here is an amazing interview of a YouTube that is doing everything the right way.

Section 13: Measuring Results with Analytics
00:51

Welcome to a new section in the YouTube Masterclass. In this video, you'll be learning about this section on measuring your results with analytics.

04:00

In this YouTube Masterclass video tutorial, you'll learn how to understand your analytics.

05:43

In this YouTube Masterclass video tutorial, you'll learn how to use the video watch time, audience retention, and demographics to improve your videos and channels.

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Instructor Biography

Phil Ebiner, Best Selling Instructor, 215,000+ Students

My passion is inspiring people through online courses. I love learning new skills, and since 2012 have been teaching people like you everything I know. Through my online learning business, Video School Online, I create courses that teach you how to become the better version of yourself with all kinds of skills.

What would you like to learn?

Would you like to make money teaching online courses?

Would you like to build your own 6-figure business?

Would you like to learn motion graphics in After Effects?

Would you like to learn how to shoot & edit videos like a pro?

Would you like to take better photographs?

Would you like to design better presentations, create a great resume, colorize black & white photographs, brew beer, adopt a cat, edit photos in Lightroom, launch a freelance career?

If you want to do any of these things, just enroll in the course. You have a 30-day money back guarantee if you don't like it. And I'm always improving my courses so that they stay up to date and the best that they can be. Check them out, and enroll today!

MORE ABOUT PHIL:

I've always tried to live life presently and to the fullest. Some of the things I love to do in my spare time include mountain biking, nerding out on personal finance, traveling to new places, watching sports (huge baseball fan here!), and sharing meals with friends and family. Most days you can find me spending quality time with my lovely wife and our cat.

In 2011, I graduated with my Bachelor of Arts in Film and Television Production at Loyola Marymount University - one of the top 10 film schools in the country. While there, I was fortunate to make documentaries in Switzerland, Germany, Mexico, and India. After graduating, I worked at Participant Media shooting and editing short-form documentaries for their website TakePart. I followed that stint with a contract at Stanbridge College where I discovered online learning. I helped pioneer their online school there. Most recently, I spent 2 years working at University of California Berkeley with the media team. Throughout this time I built my Video School Online brand to teach others the skills that I have. In May of 2015, I left the 9-5 world to make my own path. Since then, I've made more money, worked fewer hours, and only have done the things I love each day.

I want to show you how to be a better creator, make money from your creations, and live the life you dreamed of.


Instructor Biography

Michael Moyer, We make videos about personal finance and DIY projects.

Hi there, we are Mike and Lauren! We like to travel, build things, and make videos. We plan on retiring extremely early by saving a high percentage of our income. We post videos about personal finance and DIY projects every Friday and Sunday.

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