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YouTube Essentials

Create an optimized YouTube Channel, while learning tactics to promote your business on YouTube, and drive more traffic.
4.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
144 students enrolled
Created by Deltina Hay
Last updated 4/2014
English
$10 $20 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
This course shows you how to create an optimized YouTube channel
Learn methods for optimizing video views and subscribers
This course shows you how to integrate YouTube with your entire social media presence
Learn how to integrate YouTube with your blog and website
Learn all the features and options of the YouTube platform
View Curriculum
Requirements
  • Internet connectivity is required
Description

Imagine using the third most popular site on the Internet to drive hundreds of potential clients your direction.

Most people use a fraction of the marketing potential which is freely available on YouTube.

YouTube visitors tend to convert more often, and click deeper into websites, than visitors from other social sites. Are you taking full advantage of this motivated audience?

Author and new media expert, Deltina Hay, shows you how to optimize your YouTube channel to drive more traffic to your website or social media accounts; and how to generate more sales and leads from within your YouTube videos.

The YouTube video lessons in this course are hands-on demonstrations of the tactics you can use to leverage YouTube to its full marketing potential. Topics include:

  • Customizing your YouTube channel for optimum exposure
  • Preparing and optimizing videos for upload to YouTube
  • Using annotations and other YouTube video features to drive traffic
  • Adding interactive features to YouTube videos to increase subscriptions
  • Creating YouTube galleries to place on websites and blogs
  • Integrating and promoting videos in blogs, Facebook, Twitter, and Google Plus

This course is intended for business owners and marketers who are serious about leveraging YouTube to generating leads; sell more products and services; or establish themselves as thought leaders.

Get started marketing your products and website on YouTube today!

Who is the target audience?
  • SEO managers, SEM professionals, Web Developers
  • Entrepreneurs, business owners, managers, executives
  • Social media strategists, Marketers, PR professionals
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Curriculum For This Course
Expand All 8 Lectures Collapse All 8 Lectures 01:04:03
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Creating Your Channel
3 Lectures 17:16

This lesson provides an overview of YouTube and serves as an introduction to what is covered in the course.

Preview 02:27

In this lesson, we discuss how to optimize your YouTube channel to get more subscribers and drive more traffic to your website and other social media sites.

Preview 09:07

In this lesson, we cover how to create custom header image for your YouTube channel that will look good on any device that accesses it.

Creating Your YouTube Channel Art
05:42
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Uploading Videos and Video Features
2 Lectures 23:48

In this lesson, we demonstrate how to upload optimized videos to your YouTube channel using relevant keywords, and well-crafted descriptions.

Uploading and Optimizing Videos
11:34

In this lesson, we dig deeper into YouTube video features like adding enhancements, captions, annotations, and interactive features to your videos.

YouTube Video Features
12:14
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Taking Your Channel to the Next Level
2 Lectures 21:59
YouTube Channel Features
11:39

In this lesson, we discuss integrating YouTube with your other social media platforms like Twitter and Facebook. We also demonstrate how to create a video gallery for your website using YouTube playlists.

Integrating YouTube with Other Platforms
10:20
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Resources
1 Lecture 00:00
Resources
1 page
About the Instructor
4.0 Average rating
239 Reviews
12,001 Students
18 Courses
Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.

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