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Imagine using the third most popular site on the Internet to drive hundreds of potential clients your direction.
Most people use a fraction of the marketing potential which is freely available on YouTube.
YouTube visitors tend to convert more often, and click deeper into websites, than visitors from other social sites. Are you taking full advantage of this motivated audience?
Author and new media expert, Deltina Hay, shows you how to optimize your YouTube channel to drive more traffic to your website or social media accounts; and how to generate more sales and leads from within your YouTube videos.
The YouTube video lessons in this course are hands-on demonstrations of the tactics you can use to leverage YouTube to its full marketing potential. Topics include:
This course is intended for business owners and marketers who are serious about leveraging YouTube to generating leads; sell more products and services; or establish themselves as thought leaders.
Get started marketing your products and website on YouTube today!
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Creating Your Channel|
This lesson provides an overview of YouTube and serves as an introduction to what is covered in the course.
In this lesson, we discuss how to optimize your YouTube channel to get more subscribers and drive more traffic to your website and other social media sites.
In this lesson, we cover how to create custom header image for your YouTube channel that will look good on any device that accesses it.
|Section 2: Uploading Videos and Video Features|
In this lesson, we demonstrate how to upload optimized videos to your YouTube channel using relevant keywords, and well-crafted descriptions.
In this lesson, we dig deeper into YouTube video features like adding enhancements, captions, annotations, and interactive features to your videos.
|Section 3: Taking Your Channel to the Next Level|
YouTube Channel Features
In this lesson, we discuss integrating YouTube with your other social media platforms like Twitter and Facebook. We also demonstrate how to create a video gallery for your website using YouTube playlists.
|Section 4: Resources|
Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.
Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.
For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.
Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.
Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.
Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.