YOUTUBE VIDEO CONTENT CREATORS - Follow the YouTube masters

The choice of cameras is based on my own findings of the story first, equipment later. Far to much time is spent worrying about equipment rather than what's most important, and that it gathering content to tell a good story. And that's why this section is brief.

PLEASE watch the first two minutes of this video. One of the world's biggest YouTubers sums up cameras in just two minutes. https://youtu.be/Cf16mp6Nbh8

Capturing good audio is AS IMPORTANT but MORE DIFFICULT than capturing good video. The right mic for the job is imperative.

Keeping the camera steady is vital to a professional look. Here are some ideas of techniques and equipment to help.

I say, do what the best do and success is almost guaranteed.

Choosing a genre is important, and I explain this here. Match the settings on your YouTube channel page to your genre, as close as you can.

This is the first video we will use as an example. Due to copyright issues, I cannot post it on this course, but I can go through it, step by step.

Here is the link to the video. I suggest opening it on a separate window so you can watch it, and me, simultaneously. This video was first uploaded on 16 Nov 2017.

https://youtu.be/PIYJF040Qng

This is part-1 where we find out:

• How to make an impactful opening to a VLog. 

• Nice music editing and how the music leads the visuals.

• How the pace begins fast but begins to slow as the main theme of the video is reached.

Part-2 begins at 00:00:00

Here is the link to the video. https://youtu.be/PIYJF040Qng

This is part-2 where we find out:

Kai K is a photo gear reviewer with a friendly style and some techniques worthy of copying. He has also chosen a specific genre, and is very successful in it. Here I explain why a trying to please and attract everyone is not a good idea, and nor is being too genre specific. 

The link to his video is here: https://youtu.be/Cq8ZWpDtWMM

Light and shade and camera angles and addressing the audience.

I have found some very cool tools for self-shooting VLOgs.

This, and the next two lectured I use three of my own films to demonstrate my filming and editing techniques, to capture an audience, and tell a good story. This is part-1.

To watch the entire video, it is on YouTube at the following link: https://youtu.be/Zpu_uz4Ftss

This, and the next two lectured I use three of my own films to demonstrate my filming and editing techniques, to capture an audience, and tell a good story. This is part-2.

To watch the entire video, it is on YouTube at the following link: https://youtu.be/65Yo3PP9sOE

This, and the next two lectured I use three of my own films to demonstrate my filming and editing techniques, to capture an audience, and tell a good story. This is part-3.

To watch the entire video, it is on YouTube at the following link: https://youtu.be/zdiuk2qhHYg

Music can easily spoil a great video, and I see it often, and it's just unfortunate that the editor wasn't skilled enough to notice the mistake. And while music choice is subjective, it's not open to individual interpretation. Like cooking. I probably wouldn't enjoy an anchovy sauce on my ice-cream. Somethings work together and some things don't. The same goes for music and visual image. The over-use of cliched music is also to be avoided! Here is how I handle music choice in three easy lessons.

Where to get music

Free from YouTube. Almost all cliched, over-used, and poor quality.

Royalty-free. Paid, but cheap. There are hundreds of sites, this one isn't too bad: http://www.melodyloops.com

High-quality paid, but still far cheaper than proper library music: https://artlist.io/

I have been using library music for years and paying for it, but now I see artists.io as the future. 

Are other YouTubers in the same of similar genre competitors? I say no. On the contrary, they are a resource for growth, and here's why.

No video from me for this one, but check this out. Peter McKinnon is an exceptional vlogger and a great teacher. He is someone I recommend because he not only teaches what he does but does it exceptionally well. In this link, this video is an example of the perfect opening sequence, great music, snappy editing, and engaging content. 

https://youtu.be/VDAn5pRlX40

While clickbait is a no-go method of attracting viewers, its hard to define exactly what clickbait is. The bottom line is not to mislead viewers into clicking a video that is not what they expected to see when reading the titles and seeing the thumbnail. But creating engaging titles and thumbnails is very necessary to attract viewers. Here is an example of what I would regard as good clickbait.

This is the link to watch the full video on YouTube: https://youtu.be/7ZKEsKS1KRA

In the first 5-15 seconds, it's not only important to tell viewers what the video is about, but its also the best time to tell them about who you are. Keep it short and to the point. DON'T be self-indulgent with this.

Trent Palmer does a GREAT intro! https://youtu.be/GHr_U0qc4Vs

As much as excellent YouTube marketing on its own is not enough to create a successful channel, quality content by itself is also not enough. But if you have to choose one, content is the clear winner. However, here are some extremely valuable lessons I have learned and am still learning when it comes to marketing.

Tim Schmoyer's channel, VideoCreators is the one I refer to in this video. I use them and they have helped a lot.

YouTube: https://www.youtube.com/videocreators

Website: https://videocreators.com/

I've had some success with promos and trailers, and I share it with you here.

Live YouTube broadcasts are especially valuable for reaching out to an audience that wants to get in touch on a personal level. But it's easy to make a bad impression when live, because of the equipment used and that they are often not taken too seriously by the broadcaster.

Earning income from YouTube can come from a number of sources, the most common being:

1. YouTube Adsense. Income derived from YouTube placed advertisements. It's the monetization system built into YouTube.

2. Crowdfunding: I use PATREON. This is how your biggest fans can contribute financially to your efforts, and has enabled me to grow significantly. I highly recommend looking to investigate it. If this is of interest to you, then please get in touch. Using their referral system, I can assist you in starting your Patreon family and earn you extra income which would not be possible without such a referral. 

As I am unable to add a link here, you will need to find the link by yourself. Just google my name on Patreon. I look forward to being able to assist you in getting started.

I discuss Youtube and the opportunity that exists in making income on the platform.

A personal commentary on how influencers earn income or get a free kit when on YouTube.

The crowdfunding platform called Patreon is ideal for those creating regular artistic and educational content.

Thank you for taking this course. The YouTube platform is a wonderful way to express one's talents to a group of devoted followers. It can also earn income. Good luck with all of your YouTube projects!

sincerely, Andrew S White