How To Set Up Your YouTube Channel For Business

How to create an optimized YouTube Channel for Your Business!
3.4 (32 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
1,559 students enrolled
62% off
Take This Course
  • Lectures 18
  • Length 35 mins
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 2/2016 English

Course Description

This is a free course designed to provide you with the foundation tools of creating a well designed YouTube Channel!

  • How to utilize features within YouTube for Business Promotion
  • How to create ways for someone to discover your Business using YouTube
  • You'll receive step-by-step "how to's" for setting up your YouTube channel
  • This course will provide you with a solid foundation to be found a little better on Youtube
  • Once these features are set up, you'll be able to easily upload videos and implement calls to action.

Take this course and you'll have an optimized YouTube channel that will net you better results as you continue adding video content.

What are the requirements?

  • Must be able to type
  • Must have a YouTube Channel already opened
  • Must have at least 1 video uploaded to the channel (optional - but will carry best results if you have one video uploaded)

What am I going to get from this course?

  • Understand core concepts for attracting more YouTube subscribers
  • How to showcase your business, product or service on your channel for maximum results
  • Best practices to create business opportunites
  • Easily upload videos

What is the target audience?

  • Perfect course for those new to YouTube
  • Great course for businesses interested in starting to do videos
  • Great for entrepreneurs and start-ups

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Basics of a YouTube Channel

What will we discuss in this free YouTube course? It's all about taking advantage of everything YouTube has to offer to promote your business, product or service with your YouTube channel. Take advantage of the links, descriptions and available branding to you by completing this course for a great YouTube Channel Foundation.


Keep your answers to this Client Profile easily accessible during this course!

Section 2: Channel Art

It's important to really think about your Channel Art. You can only upload one photo to YouTube that looks good over all devices. So, doing this you need to think about where your text, logos and specific images will go. Make sure it's in the "safe zone"!


Here is your free YouTube Channel Art Template.

Section 3: Verifying Your YouTube Channel

Making sure this step is done will help you as you set up the rest of your YouTube Channel!

Section 4: Channel Keywords

Did you know you can add keywords to your YouTube Channel "behind the scenes" so your channel is a bit easier to find in a YouTube Search? You CAN ... and this is how you do it!

Section 5: Description and Links

Adding a channel description can really help a new person find and understand what you and your YouTube channel is all about! Here's how to add one and few ideas to writing a good description.


Want to get those cool links on your YouTube channel so people can easily click over to your site or connect with you on your Social Sites? Here's how to do it!

Section 6: Creating Playlists

How to create playlists on your YouTube Channel!


Just a few quick ideas for Playlists!

Section 7: Layout of Channel

Here's how to change the layout of your YouTube Channel!


Just some additional ideas for a business YouTube Channel layout!

Section 8: How To Place Branding Watermarks On All YouTube Videos

Adding a branding watermark to all you videos is one time "to do" that will help you with branding your YouTube videos. Follow this "how to" to add your logo or other image one time for all your videos. NOTE: Watermark is currently available in landscape view on Android and iOS but doesn't work in any other mobile, tablet or TV devices. (updated 2/20/16)

Section 9: How To Create Clickable Links On YouTube Videos

Have you wondered "How do I create those cool "subscribe here" links on my YouTube video?" ... we'll here is a quick "how to" on creating those. This video for how to add a subscribe here link was created in January 2016 - so this is the updated version! Most videos on Page 1 of Google have the old versions that no longer work. Aren't you glad you came to Udemy!


Just a few ideas for making clickable links on YouTube videos!

Section 10: How To Create an Information Card on YouTube Videos

Info cards are a great way to direct people off your video, to your website. This is especially good if your video is showcasing a product. While watching the product, excited about the product - your info card will show up at the top right hand side of the video allowing the viewer to easily click and purchase (or learn more) about the product.

You can use this card to showcase a crowdfunding site, another video and really ... helping the viewer have a more engaged experience with your brand! You can add up to 5 cards per video! Take advantage of creating a great experience for your viewer and for your marketing efforts!

Section 11: Creating a Channel Trailer Video

Wondering why and where you upload your New Visitor video on your YouTube channel? .... and what is that anyway? Here's how to upload a video that all your non-subscribers or new viewers will see when they come to your YouTube Channel!


It can be hard to come up with ideas for what to say in your channel introduction (aka New Visitor Video). So here are 2 videos that I thought are very well done.

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Jennifer Stinnett, Social Media Marketing / Consultant

Jennifer Stinnett is the founder of eJenn Solutions, an online digital media marketing company specializing in social media strategies for individuals and businesses implementing a “people first” mentality and helping companies reach their target markets. She is an experienced professional in Real Estate Ecommerce and Business Development, having served for over a decade as Director for major brokers.

Jennifer is well versed in the constantly evolving landscape of Internet marketing, and deeply committed to pursuing ongoing trends to stay on the cutting edge of all elements of digital business. She effectively supports numerous clients in realizing Social Media Optimization (SMO) in the form of blogger outreach, social media community management, daily social media management, and blog / website content.

Jennifer also provides creative social media solutions for events. She accomplishes unique social media strategies for her clients by listening to their business objectives and stories and implementing a creative online strategy that sets them apart from their competitors

Ready to start learning?
Take This Course