YouTube Marketing: How to Go Viral

Run viral marketing campaigns on YouTube, the world's 2nd largest search engine.
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Instructed by 500 Startups
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  • Lectures 3
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 3/2011 English

Course Description

YouTube is the world's second largest search engine - more people search for videos on YouTube than search for anything on Yahoo or Bing.  In this course, produced by 500 Startups, we teach you how to run YouTube marketing campaigns, that means how to create, curate and distribute material and turn your YouTube channel into a high-powered marketing machine. 

This course provides all the tools you need to leverage YouTube for your company's video marketing cheaply, effectively and quickly!  YouTube’s own Shiva Rajaraman and Jarek Wilkiewicz give you an insider’s look at the best practices for creating content on the platform and teach you how to actually create content and link it with your website.  And the CEO of Khush, creator of the hugely popular LaDiDa iPhone app, Prerna Gupta,  explains how to instantly create viral videos using the Khush model of success to help you get started.

What this course will cover

1. How to market your videos effectively on YouTube - Taught by Shiva Rajaraman

  • Best practices to create content on YouTube
  • Highlights different techniques to create videos for different audiences
  • Learn how to make your video interactive
  • YouTube analytics explained
  • SEO strategies on YouTube to drive traffic

2.  The mechanics of YouTube’s API -Taught by Jarek Wilkiewicz

  • Mechanics of integrating applications with YouTube
  • The multiple options to upload videos: standard, advanced, mobile and the API 
  • Mechanisms to share videos
  • Tools to understand searching on YouTube
  • How to select the best player for your business
  • YouTube’s API’s and what they do
  • How YouTube is working with mobile
  • Other tricks and tips developers need to know

3. The basics of creating a viral video - Taught by Prerna Gupta

  • What it means to be a viral video
  • Learn the 5 key principles to create a viral video
  • How extract the key information from Youtube analytics 
  • How to advertise on YouTube but look like something natural!


Shiva Rajaraman

As the Lead Product Manager at YouTube Shiva Rajaraman led discovery and watch page product management, where he played a leading role in YouTube’s redesign and was a core part of the team that grew the site to 2B+ daily views. Prior to that, he launched the first advertising products at YouTube, helping to put the site on a trajectory towards profitability.

Jarek Wilkiewicz

Currently a YouTube Developer Advocate at Google, Jarek Wilkiewicz is intimately familiar with all things development on YouTube and is the go to answer-man for all types of development questions about YouTube on Quora.

Prerna Gupta

One of Fast Company’s 2011 most influential women in technology Prerna Gupta launched Khush, the creator of LaDiDa.  Khush leveraged YouTube as a marketing vehicle to generate an astounding 80 million views on YouTube of LaDiDa’s demonstration video, and the app has been in the Top 10 Paid Music Apps list in iTunes since May 2010. Over 5 million songs have been created in less than one year on the App Store and LaDiDa has been downloaded 270,000 times since last May. And Khush is already profitable!


What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: My First Section

"The web is increasingly curating with video" explains YouTube's Shiva Rajaraman - people look primarily to video hosting sites for things like demos and reviews so, like it or not, your app, your business, your project is likely to end up being represented. In this lecture, Shiva sheds some light on some of the best ways to involve yourself in that process.


Jarek Wilkiewicz gives an in-depth look at what you can do with the backend API (user actions, etc) as well as the frontend (player) API.


Prerna Gupta Discusses her experiences marketing exclusively through youtube, sharing what she's learned about what's in the secret sauce that makes a particular video go viral.

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Instructor Biography

500 Startups, Blowing up startups with Design, Data, and Distribution

500 Startups provides early-stage companies with funding ranging from $10K to $250K via seed investments, our startup accelerator program, and new micro-fund models like the Twilio Fund. With over 120 experienced startup mentors around the world, creative 10,000 sq ft working space in the heart of Silicon Valley, and a vibrant community of startup founders, we help our companies succeed in ways other venture firms do not.
  • DESIGN Great products start with a great user experience—one that makes customers happy and brings them back for more. We help startups design functional solutions, not just pretty pictures.
  • DATA Successful startups can make informed product and marketing decisions, know how much customers are willing to pay, and what it costs to acquire them. We help startups learn how to define and measure customer-driven metrics.
  • DISTRIBUTION Startups need scalable, cost-effective customer acquisition. We specialize in distribution for search, social, and mobile platforms such as Google, Facebook, Twitter, YouTube, Apple, and Android.

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