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YouTube is the world's second largest search engine - more people search for videos on YouTube than search for anything on Yahoo or Bing. In this course, produced by 500 Startups, we teach you how to run YouTube marketing campaigns, that means how to create, curate and distribute material and turn your YouTube channel into a high-powered marketing machine.
This course provides all the tools you need to leverage YouTube for your company's video marketing cheaply, effectively and quickly! YouTube’s own Shiva Rajaraman and Jarek Wilkiewicz give you an insider’s look at the best practices for creating content on the platform and teach you how to actually create content and link it with your website. And the CEO of Khush, creator of the hugely popular LaDiDa iPhone app, Prerna Gupta, explains how to instantly create viral videos using the Khush model of success to help you get started.
What this course will cover
1. How to market your videos effectively on YouTube - Taught by Shiva Rajaraman
2. The mechanics of YouTube’s API -Taught by Jarek Wilkiewicz
3. The basics of creating a viral video - Taught by Prerna Gupta
As the Lead Product Manager at YouTube Shiva Rajaraman led discovery and watch page product management, where he played a leading role in YouTube’s redesign and was a core part of the team that grew the site to 2B+ daily views. Prior to that, he launched the first advertising products at YouTube, helping to put the site on a trajectory towards profitability.
Currently a YouTube Developer Advocate at Google, Jarek Wilkiewicz is intimately familiar with all things development on YouTube and is the go to answer-man for all types of development questions about YouTube on Quora.
One of Fast Company’s 2011 most influential women in technology Prerna Gupta launched Khush, the creator of LaDiDa. Khush leveraged YouTube as a marketing vehicle to generate an astounding 80 million views on YouTube of LaDiDa’s demonstration video, and the app has been in the Top 10 Paid Music Apps list in iTunes since May 2010. Over 5 million songs have been created in less than one year on the App Store and LaDiDa has been downloaded 270,000 times since last May. And Khush is already profitable!
"The web is increasingly curating with video" explains YouTube's Shiva Rajaraman - people look primarily to video hosting sites for things like demos and reviews so, like it or not, your app, your business, your project is likely to end up being represented. In this lecture, Shiva sheds some light on some of the best ways to involve yourself in that process.
Jarek Wilkiewicz gives an in-depth look at what you can do with the backend API (user actions, etc) as well as the frontend (player) API.
Prerna Gupta Discusses her experiences marketing exclusively through youtube, sharing what she's learned about what's in the secret sauce that makes a particular video go viral.
This is a great course, it coverts a lot of great strategies and advanced methods that can be easily use by any business owner.
This is valuable and useful Information,
The quality of the video could be better, his voice was kind of low. Not very enthusiastic speaker. I was not able to hear questions asked by others However, the content was interesting and provided great insight :)
Thanks for this course! I particularly enjoyed the YouTube Marketing lecture which demonstrated an in-depth analysis of why some videos went viral - very useful and got me started on some implementation ideas:)
Very good information here. Thanks to all three lecturers