Your Start-Up Company as a Business Experiment

This course is a guide to starting a business. Teach yourself to succeed. Position your start-up for investors.
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  • Lectures 32
  • Contents Video: 2.5 hours
    Other: 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2012 English

Course Description

Thinking of launching a new business?

Do you have a business idea but don't know where to start? Need a Business startup checklist?

Entrepreneurship can be one of the most challenging and rewarding experiences you can do. This course is over 2 hours of information on how to start a new business.

Most business failures are caused, not by poor execution as commonly believed, but by poor strategy implemented from the beginning.

Conventional wisdom of writing a business plan as the first step to starting a business is a mistake leading to a higher risk of business failure later on. In its place, this course begins by introducing theConcept Plan.

Where business plans are based on a lot of guesswork and pulling unsubstantiated numbers out of thin air, the Concept Plans serve as a concrete question and answer methodology to produce the answers you need.

Concept Plans:

1)  Quickly answer the question of what you think you are going to do.

2)  Encourage you to address the crucial unknowns.

3)  Question your assumptions and ask how you’re going to test them.

4)  Identify the what-if or only-if-this scenarios that are the foundation of the plan.

The Concept Plan is followed by learning how to demonstrate that a business is viable because untilproof of conceptis shown, your business is just an experimental start-up.

Next, you'll learn how to design and conduct business experiments because until you validate the assumptions in the concept

plan and turn all those unknown factors into known ones, your idea isn’t workable.

This program takes the rigor and process of the scientific method and shows how to apply it to starting a new business – a process and system for you to discover and determine what your new business really is.

Here's exactly what you'll learn

Chapter 1: Getting Started

This chapter will introduce you to the concept plan and business experiments, and most importantly, why a better way to start

a business is needed.

Chapter 2: The Concept Plan

What is a concept plan and how to write it. You’ll learn why entrepreneurs should ditch the traditional business plan and replace it with concept plan. Too many start-ups try to overcomplicate their businesses on day one. Learn the concept plan. It’s simpler. It’s a precursor to the business plan. It also can be used to solicit invaluable advice from mentors, investors, customers and other stakeholders

Chapter 3: Building Business Proof of Concept

Learn how to demonstrate that a business is viable because until proof of conceptis reached, your business is just an experimental start-up.

Chapter 4:  How to Design and Conduct Business Experiments

Learn how to design and conduct business experiments because until you validate the assumptions in the concept plan, turn all those unknown factors into known ones, and transform those assumptions into fact, your idea isn’t workable.

Chapter 5: Common Mistakes Made by Entrepreneurs

Why reinvent the wheel?  Why stumble on the same rock as everyone else?

Chapter 6: The Investor's Perspective of a Start-Up

Learn how to understanding investors before seeking funding. Only 1% of business proposals are funded by investors, the biggest reason is the entrepreneur’s lack of understanding of the investor’s perspective.  The funding process is a sales process, the investor is your customer, learn what your customer wants to buy.

Chapter 7: Investor Turn-Offs 

Learn investors’ turn offs, how entrepreneurs often lose an investor before they finish speaking.

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Curriculum

Section 1: Introduction to Your Start-Up as an Experiment
10:24

This lecture will introduce you to the concept plan and business experiments, and most importantly why a better way to start a business is needed and what this better method is.

10:17

This is the audio version of the Introduction to Your Start-Up Company as an Experiment. This lecture will introduce you to the concept plan and business experiments, and most importantly, why a better way to start a business is needed.

4 pages
This the audio transcript for the introduction to Your Start-Up as an Business experiment
Animated Series - Why Business Plans Fail
03:58
Section 2: The Concept Plan - What is it and how to create it
18:42

You'll learn why entrepreneurs should ditch the traditional business plan and replace it with the concept plan. Too many start-ups try to overcomplicate their businesses on day one. Learn the concept plan. It's simpler. It's a precursor to the business plan. It also can be used to solicit invaluable advice from mentors, advisors, customers, and other stakeholders.

19:59

This is the audio only version of The Concept Plan lecture. You’ll learn why entrepreneurs should ditch the traditional business plan and replace it with the concept plan. Too many start-ups try to overcomplicate their businesses on day one. Learn the concept plan. It’s simpler. It’s a precursor to the business plan. It also can be used to solicit invaluable advice from mentors, investors, customers and other stakeholders

8 pages
This is the audio transcript to The Concept Plan lecture
3 pages
Worksheet for The Concept Plan
Section 3: Proof of Concept of the Business - Because it's not ALL about the product
30:48

Learn how to demonstrate that a business is viable because until proof of concept is shown, your business is just an experimental start-up

30:43

This is the audio only version of the Business Proof of Concept. Learn how to demonstrate that a business is viable because until proof of concept is demonstrated, your business is just an experimental start-up.

11 pages
This is the audio transscipt for the Business Proof of Concept lecture.
Worksheet - Business Proof of Concept
2 pages
Section 4: How to Design and Conduct Business Experiments
22:57

Learn how to design and conduct business experiments because until you validate the assumptions in the concept plan and turn all the unknown factors into known ones, your idea isn't workable.

22:49

This is the audio only version of the lecture on How to Design and Conduct Business Experiment. Learn how to design and conduct business experiments because until you validate the assumptions in the concept plan and turn all those unknown factors into known ones, your idea isn’t workable.

9 pages
This is the audio transcript for the Business Experiments lecture
Worksheet - Business Experiments
4 pages
Section 5: Common Mistakes Made By Entrepreneurs
13:27

Learn common mistakes entrepreneurs often make over and over again. Why reinvent the wheel? Wht stumble on the same rock as everyone else?

13:23

This is the audio only version of the Common Mistakes Mabe By Entrepreneurs lecture. Learn common mistakes entrepreneurs often make over and over again. Why reinvent the wheel? Why stumble on the same rock as everyone else? Get to where you are going faster.

5 pages
This is the audio transcript for the Common Mistakes Made By Entrepreneurs
Animated series - Wow Marketing, How Not To Bore Your Customer
02:29
Animated Series - Product Comparison Flub
01:23
Section 6: The Investor's Perspective - How Investors View Start-ups
29:11

Learn how to understand investors before seeking funding. Only 1% of business proposals are funded by investors, the biggest reason is the lack of understanding of the investor's perspective. The funding process is a sales process, the investor is your customer, learn what your customer wants to buy.

29:04

This is the audio version only of the Investor's Perspective, How Investors See Start-Ups. Learn how to understanding investors before seeking funding. Only 1% of business proposals are funded by investors, the biggest reason is the entrepreneur’s lack of understanding of the investor’s perspective. The funding process is a sales process, the investor is your customer, learn what your customer wants to buy.

Worksheet - The Investor's Perspective
5 pages
11 pages
The audio transcript for the Investors' Perspective lecture
Animated Series - What Investors Dislike From Entrepreneurs
02:48
Animated Series - Investor Pet Peeves
03:20
Section 7: How Entrepreneurs Turn Investors Away
11:18

Learn investors' turn-offs, how entrepreneurs often lose an investor before they finish speaking.

11:16

This is the audio version only of the lecture, Investor Turn-offs. Learn investors’ turn offs, how entrepreneurs often lose an investor before they finish speaking.

5 pages
This is the audio transcript to the Investor Turn-Offs lecture
Worksheet - Investor Turn-offs
4 pages
Section 8: Here's the eBook - Your Start-Up as an Experiment
22 pages
This eBook is how the scientific method can be applied when starting a new business – a process and system for discovery you to determine what the new business really is. The first phase of the start-up should be to identify the assumptions and hypotheses about the product and business, devise business experiments to prove out the theories, and iterate until the entrepreneur has a good understanding of market and customers. Then it becomes possible to really build a viable business and if desired, attract investors.

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Instructor Biography

Designation Cynthia Kocialski, Early Stage Start-Up Entrepreneur and Author

Cynthia is the founder of three companies. In the past 15 years, she has been involved in numerous start-ups and has served on various advisory boards. Cynthia has worked with established companies to bring start-up techniques and technologies to corporations desiring to process improvement and efficiency. Prior to this, she held numerous technical, marketing, and management positions at major corporations, with responsibilities including product development, engineering management, technical marketing, strategic business planning, and general management.

Cynthia writes the popular Start-up Entrepreneurs’ Blog (www.cynthiakocialski.com/blog), which covers observations, lessons, and stories of life inside start-ups.

She and is the author of the books, Startup from the Ground Up and Out of the Classroom Lessons in Success.

Cynthia also has written many articles and white papers on emerging technologies and start-ups that have appeared in such popular publications as Investor’s Business Daily, Entrepreneur Magazine, Business Insider, Home Business, Yahoo! Finance, and MS NBC.

Her career has taken her to New York City, Washington, D.C., Miami, and San Francisco. She holds degrees in engineering and mathematics, and is a graduate of the University of Rochester and University of Virginia.

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