This is an entry level course and an excellent place for a student, recent graduate or newbie marketer to start. Practice applying marketing concepts, discuss a variety of practical scenarios and download free worksheets and tools you can take with you to your first marketing gig. For example, what do you know about waterfall methodology, a Scrum, daily "stand-ups" and sprint planning? Have you ever created a backlog refinement? Are you familiar with how you can leverage project templates, SLA’s and agile fundamentals to get stuff done? All this and some fun, together with one of the biggest marketing geeks - who happens to be the Chief Strategy Officer for a successful marketing automation firm.
This is where you'll find important resources that we'll use throughout the course for various practical experiences. Read this section first in order to get prepared and to download or save the resources to your computer. Resources include: a Company Profile Worksheet, and an Agile Marketer Worksheet.
A little bit about the Instructor, Andrea, and her dog Mary and why you might want to stick around for the rest of the course. An introduction to marketing strategies and a conversation about how to do more with less and why marketing should be fun!
This lecture lists all the reasons you are taking this course and highlights what we will be discussing and learning about throughout the course. For example, who should be here, what happened to marketing, the gap between marketing skills and project management, the basics around Scrum methodology, how to leverage Scrum to get the best out of your team members. This course is meant for marketers working in the modern marketing department.
This lecture discusses the pain points of the modern day marketer and why taking this course can help you overcome some of these common obstacles to create your own marketing reality.
Get the same done but in less time. But, how? This lecture gives an overview of the key tools and takeaways from this course that will help you do that, including: Project Templates, Agile Project Management Fundamentals, and Service Level Agreements (SLA's).
This lecture summarizes what was covered in the first Section of the course.
Assess your learning around an ideal marketing department including components that modern marketers can leverage for success.
This lecture discusses the difference between waterfall methodology and agile framework, and the characteristics of both. We'll also discuss the three main areas of a Scrum including: Scrum roles, responsibilities, and the fundamentals of Agile Project Management, including all you need to know to get started with Scrum methodology.
This lecture discusses Scrum workflows including: tools, planning, daily Scrum and backlog refinement. We also discuss planning for your sprint which includes creating a list of backlog items, meaning- things you need to take care of. We'll walk through the creation of a backlog refinement spreadsheet; and, create, prioritize, and plan a sprint using a practical example.
This lecture walks through the creation of a Scrum Roles Worksheet using a practical example. The instructor walks through the elements of the worksheet, how to fill it out, and explains various terms, for example, a blocker in the daily stand-up and sprint planning.
This lecture walks through the creation of a Sprint Plan Worksheet using a practical example. The instructor walks through the elements of the worksheet, how to fill it out, and explains various terms and gives examples.
This lecture walks through the creation of a Campaign Request Worksheet using a practical example.The instructor walks through the elements of the worksheet, how to fill it out, and explains various terms and gives examples.
This lecture discusses how we keep track of the daily work via Scrum meetings which are also called, "daily stand-ups," and walks through a practical example. The instructor walks through everything you need to do to start your sprint, plan for the roles and also includes a recorded scrum meeting so you know what to expect.
This lecture defines User Story and gives examples of how to leverage via practical examples.This means how issues become a user story, the framework, and justification of t for the business. The user story framework:
As a _______(Role), I must _________ (Initiative/Outcome), so that ________________ (Business Case).
For example: As a marketing practitioner, I must be able to quickly deploy an email, so that I can optimize my time and get things out the door.
This lecture provides an opportunity for you to practice what you are learning in the course via an activity in the Learner Workbook.
This lecture is all about Service Level Agreements (SLA's) and how to create them for your business. We also discuss how certain departments such as IT are really good at using them, whereas marketing departments are not always that good at setting SLA's. SLA's tell you how long its going to take for a team to get to things and to respond. This section focuses on 7 easy steps to help you to define SLA's in your organization.
This lecture summarizes what was covered in the second Section of the course.
Andrea Lechner-Becker brings a feisty passion for all things digital marketing and an awkward last name that almost rhymes but not quite. Running a marketing services business for 5 years has exposed Andrea to countless marketing campaigns and various marketing technologies to manage them, Andrea dives headfirst into cutting-edge technology and revels in finding, testing and optimizing the "next big thing."
Andrea's client include: Forbes Media, Comcast, Charter, Cox Communications, Phoenix Suns, Blue Shield of CA and many other large and small organizations.
Outside of the office Andrea enjoys watching Wisconsin sports (Go Packers, Badgers and Brew Crew!) and bad reality TV. She also loves spending time with her husband, Jake, and two mutts, Frankie and Mary, Queen of Arkansas.