This course is for you if you've not got a website, but know you should have one - or you have a website but know it no longer meets your business goals. You're likely to be a creative entrepreneur or a small business owner, who would not describe themselves as especially 'techie'. You'll be making an entry-level site which you can upgrade later.
As you travel through the course, you'll have a workbook to fill in and lots of practical exercises. To save your time, you'll be given formats to choose the best content for your customers and to create interesting content, however 'unsexy' your subject area is.
You'll discover how to best measure and link your site to your other social media platforms and how to audit your site - and other people's, if you so wish - for irresistibility.
The course will take about a day or the equivalent, say 6-7 hours,to work through, and there are pieces of research homework en route.
You'll be building your website along with Jan, Lara and Matt, three different types of small business owner, with their own distinctive needs.
We'll work through:
How knowing your customers will help your design decisions.
Getting your website up and running.
Take design decisions to suit your brand.
Discover a very quick method to choose content for your customers.
Choose one of two easy methods to create your about me page.
Follow Jan, Lara and Matt as they get more specific in what content they need.
With different goals, Jan, Lara and Matt will need to approach measuring their sites slightly differently, too.
How to measure what matters to your goals.
Analyse all the opportunities you have to let your customers know about your website.
Check your website is meeting your goals and priorities.
You can look forward to lots of interactivity, practical outputs and fun from my courses, as I love learning through doing. My main theme is better business communication, and I especially like giving you 1-2-1 feedback - so courses are designed for this.
Hello, I'm Philippa, writer and business psychologist, with 30 years experience of freelance writing - as web editor, newspaper columnist, TV scriptwriter and book author - and working as a business psychologist for blue chip clients.
The Times kindly serialised my non-fiction bestseller 'Irresistibility' while my self-published novel got made into a double Bafta winning TV film.
You could say that I'm possessed by the psychology of how we get our message through to each other, which means I've coached Olympic Head Coaches, Oscar Winners, Prime and Cabinet Ministers in the UK and company directors at GE, NBC, Merck, BBC, and Universal Pictures. Now I work as web editor for FYI Network.
I love to teach and do so for universities and the National Union of Journalists in the UK.
But as a Brit who really doesn't like boasting I'd prefer to talk about you than me.
You'll like my courses, then, if you think that writing is much more important than many people realise, that a successful writer of today needs to have multimedia and marketing skills, and that one of most exciting feelings in the world is to express an idea cogently and have others say 'You truly made me think here'...
It's lovely to meet you, fellow communicator...