The One Day Website

Build an irresistible website for your business goals - in just one day
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  • Lectures 14
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

This course is for you if you've not got a website, but know you should have one - or you have a website but know it no longer meets your business goals. You're likely to be a creative entrepreneur or a small business owner, who would not describe themselves as especially 'techie'. You'll be making an entry-level site which you can upgrade later.

As you travel through the course, you'll have a workbook to fill in and lots of practical exercises. To save your time, you'll be given formats to choose the best content for your customers and to create interesting content, however 'unsexy' your subject area is.

You'll discover how to best measure and link your site to your other social media platforms and how to audit your site - and other people's, if you so wish - for irresistibility.

The course will take about a day or the equivalent, say 6-7 hours,to work through, and there are pieces of research homework en route.

You'll be building your website along with Jan, Lara and Matt, three different types of small business owner, with their own distinctive needs.

We'll work through:

  • Your goals - business and website
  • Design - what host to choose, your most important decision
  • Content - using formats to create content and content strategy quickly
  • Links - how your site sits within your social media and marketing world
  • Irresistibility Audit - key components to make your customers convert and revisit

What are the requirements?

  • A laptop or desktop computer, access to the web and a browser. A notepad and pen will be helpful, too.

What am I going to get from this course?

  • Design your website to achieve your business goals
  • Build vital customer-profiled content - you know your customers will want
  • Use measurement from the outset to track progress and growth
  • Link your site to your other customer touchpoints
  • Audit just how irresistible your website is

Who is the target audience?

  • This course is designed for a freelancer, small business owner or creative entrepreneur who wants to make their own low-cost website, quickly and to achieve their business goals.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Get an overview of this course and plan how you may use it.

23 pages

All the practical exercises you'll cover during the course for you to download and print out.

Under Starter's Orders
1 question
Section 2: Your Goals

Clarify your business goals in numbers, to be sure of your website aims.


Get specific about your website aims.

Goal Clarity
3 questions
Section 3: Design

How knowing your customers will help your design decisions.


Getting your website up and running.


Take design decisions to suit your brand.

Design Decisions
3 questions
Section 4: Content

Discover a very quick method to choose content for your customers.


Choose one of two easy methods to create your about me page.


Follow Jan, Lara and Matt as they get more specific in what content they need.

Your Customers And Your Content
2 questions
Section 5: Measurement

With different goals, Jan, Lara and Matt will need to approach measuring their sites slightly differently, too.


How to measure what matters to your goals.

Evergreen Questions
1 question
Section 6: Links And Traffic

Analyse all the opportunities you have to let your customers know about your website.

Touchpoint Analysis
1 question
Section 7: Your Irresistible Website Audit

Check your website is meeting your goals and priorities.

Excited Auditor
1 question

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Instructor Biography

Philippa Davies, Writer and Psychologist

You can look forward to lots of interactivity, practical outputs and fun from my courses, as I love learning through doing. My main theme is better business communication, and I especially like giving you 1-2-1 feedback - so courses are designed for this. 

Hello, I'm Philippa, writer and business psychologist, with 30 years experience of freelance writing - as web editor, newspaper columnist, TV scriptwriter and book author - and working as a business psychologist for blue chip clients.

The Times kindly serialised my non-fiction bestseller 'Irresistibility' while my self-published novel got made into a double Bafta winning TV film.

You could say that I'm possessed by the psychology of how we get our message through to each other, which means I've coached Olympic Head Coaches, Oscar Winners, Prime and Cabinet Ministers in the UK and company directors at GE, NBC, Merck, BBC, and Universal Pictures. Now I work as web editor for FYI Network.

I love to teach and do so for universities and the National Union of Journalists in the UK.

But as a Brit who really doesn't like boasting I'd prefer to talk about you than me.

You'll like my courses, then, if you think that writing is much more important than many people realise, that a successful writer of today needs to have multimedia and marketing skills, and that one of most exciting feelings in the world is to express an idea cogently and have others say 'You truly made me think here'...

It's lovely to meet you, fellow communicator...

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