The One Day Website
5.0 (2 ratings)
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The One Day Website

Build an irresistible website for your business goals - in just one day
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
125 students enrolled
Created by Philippa Davies
Last updated 7/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Design your website to achieve your business goals
  • Build vital customer-profiled content - you know your customers will want
  • Use measurement from the outset to track progress and growth
  • Link your site to your other customer touchpoints
  • Audit just how irresistible your website is
View Curriculum
Requirements
  • A laptop or desktop computer, access to the web and a browser. A notepad and pen will be helpful, too.
Description

This course is for you if you've not got a website, but know you should have one - or you have a website but know it no longer meets your business goals. You're likely to be a creative entrepreneur or a small business owner, who would not describe themselves as especially 'techie'. You'll be making an entry-level site which you can upgrade later.

As you travel through the course, you'll have a workbook to fill in and lots of practical exercises. To save your time, you'll be given formats to choose the best content for your customers and to create interesting content, however 'unsexy' your subject area is.

You'll discover how to best measure and link your site to your other social media platforms and how to audit your site - and other people's, if you so wish - for irresistibility.

The course will take about a day or the equivalent, say 6-7 hours,to work through, and there are pieces of research homework en route.

You'll be building your website along with Jan, Lara and Matt, three different types of small business owner, with their own distinctive needs.

We'll work through:

  • Your goals - business and website
  • Design - what host to choose, your most important decision
  • Content - using formats to create content and content strategy quickly
  • Links - how your site sits within your social media and marketing world
  • Irresistibility Audit - key components to make your customers convert and revisit
Who is the target audience?
  • This course is designed for a freelancer, small business owner or creative entrepreneur who wants to make their own low-cost website, quickly and to achieve their business goals.
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Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 01:17:04
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Introduction
2 Lectures 02:28

Get an overview of this course and plan how you may use it.

Preview 02:28

All the practical exercises you'll cover during the course for you to download and print out.

Your Workbook: Download Me Please
23 pages

Under Starter's Orders
1 question
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Your Goals
2 Lectures 07:43

Clarify your business goals in numbers, to be sure of your website aims.

Preview 03:01

Get specific about your website aims.

Preview 04:42

Goal Clarity
3 questions
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Design
3 Lectures 18:16

How knowing your customers will help your design decisions.

Who Are You Designing For?
05:05

Getting your website up and running.

Hosts And Themes
08:20

Take design decisions to suit your brand.

Colors, Fonts And Visual Hierarchy
04:51

Design Decisions
3 questions
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Content
3 Lectures 14:38

Discover a very quick method to choose content for your customers.

Persona And Media Life
07:25

Choose one of two easy methods to create your about me page.

About You
05:01

Follow Jan, Lara and Matt as they get more specific in what content they need.

Jan, Lara And Matt Drill Down Their Content
02:12

Your Customers And Your Content
2 questions
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Measurement
2 Lectures 05:10

With different goals, Jan, Lara and Matt will need to approach measuring their sites slightly differently, too.

Jan, Lara And Matt Get Measuring
01:35

How to measure what matters to your goals.

One Night Stand And Evergreens
03:35

Evergreen Questions
1 question
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Links And Traffic
1 Lecture 03:29

Analyse all the opportunities you have to let your customers know about your website.

Where Are Your Customer Touchpoints?
03:29

Touchpoint Analysis
1 question
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Your Irresistible Website Audit
1 Lecture 02:20

Check your website is meeting your goals and priorities.

Auditing Your Site
02:20

Excited Auditor
1 question
About the Instructor
Philippa Davies
4.2 Average rating
128 Reviews
4,080 Students
6 Courses
Writer and Psychologist

You can look forward to lots of interactivity, practical outputs and fun from my courses, as I love learning through doing. My main theme is better business communication, and I especially like giving you 1-2-1 feedback - so courses are designed for this. 

Hello, I'm Philippa, writer and business psychologist, with 30 years experience of freelance writing - as web editor, newspaper columnist, TV scriptwriter and book author - and working as a business psychologist for blue chip clients.

The Times kindly serialised my non-fiction bestseller 'Irresistibility' while my self-published novel got made into a double Bafta winning TV film.

You could say that I'm possessed by the psychology of how we get our message through to each other, which means I've coached Olympic Head Coaches, Oscar Winners, Prime and Cabinet Ministers in the UK and company directors at GE, NBC, Merck, BBC, and Universal Pictures. Now I work as web editor for FYI Network.

I love to teach and do so for universities and the National Union of Journalists in the UK.

But as a Brit who really doesn't like boasting I'd prefer to talk about you than me.

You'll like my courses, then, if you think that writing is much more important than many people realise, that a successful writer of today needs to have multimedia and marketing skills, and that one of most exciting feelings in the world is to express an idea cogently and have others say 'You truly made me think here'...

It's lovely to meet you, fellow communicator...