eLearning – from ideation to brief
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eLearning – from ideation to brief

The briefing stage is key – a solid and comprehensive brief makes for an effective design and development process.
4.6 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
15 students enrolled
Created by BRG Team
Last updated 3/2017
English
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 9 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will be able to apply a sophisticated knowledge of briefing processes and choose eLearning methods appropriate to audience needs.
View Curriculum
Requirements
  • This course explores ideation and briefing processes and all required templates are provided.
  • Suggestions for tools and external links to useful websites are suggested, so a computer is necessary.
Description

In this course, you will understand how to manage the initial stages of your eLearning project – ideation and briefing. Like the beginning of any good project, it is about establishing a solid and comprehensive foundation to guide the rest of the project. When decisions are clear, and are agreed upon in a scope of works, it means we are better able to deliver on expectations in design and development.

The four sections of this course, comprised of 30 lectures, cover everything from briefing and audience engagement to laws, ethics, and reporting. It is a comprehensive look at setting up your eLearning project from a management perspective and establishing a pedagogical model that makes sense to your primary audience.

Lessons have been built around the following ideas – so that you can feel confident in your project and your ability to gain buy-in from stakeholders:

  • Building blocks of an eLearning strategy

  • What needs to be in the briefing document

  • Making decisions to establish a scope of works

  • eLearning trends and needs of modern learners

  • Models and tools for learner engagement

  • Copyright, intellectual property laws and ethics

  • Effective collaboration in the reporting process

Videos, tools, templates, external links and practical suggestions support your learning experience, so that you have plenty of useful information to apply in the real world.

NB: The team at BRG Learning and Development have amalgamated this course with our three other short eLearning courses into one full course 'Create superb eLearning with every shortcut imaginable'. Please do not purchase this short course separately as well if you’ve signed on for the full course.

Who is the target audience?
  • Students are not required to have any prior eLearning experience as this course is suitable for both eLearning beginners and more experienced professionals wanting to identify best practice.
  • This course is ideal for people such as eLearning designers and developers, instructional designers, learning and development professionals, teachers and Udemy or online course creators.
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Curriculum For This Course
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How to complete the eLearning project briefing process
15 Lectures 24:14

In this lecture, the section’s key themes will be presented in a short overview.

Preview 00:41

In this lecture, you will understand the four main building blocks of an effective eLearning strategy.

The eLearning strategy
01:52

In this lecture, explore more information on the eLearning strategy.

Explore more
00:03

In this lecture, you will learn the tips and tricks for making sure you take advantage of eLearning’s full potential.

Preview 03:16

In this lecture, you will understand the purpose of briefing and the specifications required for a smooth transition to design.


Reference:

McGrane, K 2011, ‘Implementing a content strategy: An eBay use case’, 9 May 2011, slideshare.net, viewed 30 May 2016, <http://www.slideshare.net/nikkitiedtke/ebay-use-case-implementing-a-content-strategy-within-virtual-diverse-teams>

The eLearning design and development brief
02:11

In this lecture, you will be provided with a design and development brief template to help establish clear goals and expectations for the project.

A briefing template
00:22

In this lecture, explore some other questions you may like to ask when taking a brief.

Explore more
00:04

In this lecture, you will learn the key points to consider when putting together a great brief that makes sense to all stakeholders.

How to build a great eLearning brief
02:36

In this lecture, you will understand important considerations for moving derivative, ordinary eLearning to extraordinary.

Reference: 

Kessler, D 2015, ‘7 critical elements of a great content brief’, 28 March 2015, velocitypartners.com, viewed 31 May 2016 <https://velocitypartners.com/blog/how-to-write-a-great-content-marketing-brief/>

10 Tips: How to nail your eLearning project every time
02:54

In this lecture, you will understand the difference between traditional approaches to eLearning and modern interpretations that are progressive and engaging.

Preview 02:10

In this lecture, explore two articles which talk more about the traditional vs progressive eLearning.

Explore more
00:07

In this lecture, you will understand what is required for a briefing session with stakeholders and why these make a difference to buy-in.

Delivering the brief to project stakeholders
00:22

In this lecture, you will understand that clearly articulating decisions in a ‘scope of works’ document is essential as a point of reference for the project.

Signing off the eLearning brief
00:31

In this lecture, you will understand how to build a realistic budget to support your eLearning project.

How to budget an eLearning project
05:50

In this lecture, the section’s key themes and takeaways will be summarised.

Summary
01:14
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How to get to know your eLearning target audience
7 Lectures 10:39

In this lecture, the section’s key themes will be presented in a short overview.

Introduction
00:50

In this lecture, you will understand the needs of the modern learner and how to support these when designing eLearning content.

See Bersin by Deloitte’s infographic: ‘Meet the modern learner’ under resources.


Preview 02:23

In this lecture, explore two articles which talk more about the characteristics of the adult learner and the characteristics of learner-centered eLearning.

Explore more
00:07

In this lecture, you will understand how to pique the interest of your learners for achieving greater buy-in.

Preview 03:56

In this lecture, you will understand the different types of eLearning and effective tools for bringing content to life.

Under resources download a takeaway list to help you find the right eLearning tool to support your eLearning content.


Reference: 

Gutierrez, K 2012, ‘Best practices: converting from traditional training to eLearning’, 18.9.2012, viewed 1 June 2016, <http://info.shiftelearning.com/blog/bid/222701/Best-Practices-Converting-from-Traditional-Training-to-eLearning>


The modern mix: types of eLearning
01:40

In this lecture, you will explore 'Short Burst eLearning' and the characteristics of your learner. 


Explore more
00:15

In this lecture, the section’s key themes and takeaways will be summarised.

Summary
01:27
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How to interpret laws and ethics of eLearning design
5 Lectures 07:49

In this lecture, the section’s key themes will be presented in a short overview.

Introduction
01:03

In this lecture, you will understand the importance of copyright and intellectual property and how applies in an ethical approach to eLearning.


Reference: 

Australian Government Attorney-General’s Department, ‘Short Guide to Copyright’, https://www.ag.gov.au, viewed 2 June 2016, <https://www.ag.gov.au/RightsAndProtections/Documents/ShortGuidetoCopyright-October2012.pdf>

Preview 03:29

In this lecture, you will explore more about Copyright.

Explore more
00:04

In this lecture, a high-level overview of the legal considerations required for eLearning is presented.

10 tips on the Legals of eLearning
01:51

In this lecture, the section’s key themes and takeaways will be summarised.

Summary
01:22
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How to report on your eLearning project
3 Lectures 04:50

In this lecture, the section’s key themes will be presented in a short overview.

Introduction
00:51

In this lecture, you will understand questions to guide the reporting process and tools you can use for better collaboration.

Preview 02:53

In this lecture, the section’s key themes and takeaways will be summarised.

Summary
01:06
About the Instructor
BRG Team
4.5 Average rating
12 Reviews
49 Students
5 Courses
BRG Learning and Development Professionals

The BRG Learning and Development team is made up of passionate individuals who create learning solutions for enhanced professional and personal development. Ben Roulston has extensive knowledge of both the Vocational Education and Learning and Development sectors. He is an experienced coach, facilitator and leader, founding several start-ups and mentoring other entrepreneurs. Tara Ridsdale's role is diverse and takes advantage of her experience in project management, video production and course development. She works hard to ensure our learning solutions are engaging, visually appealing and the right fit for the message. Leanne Roulston has a background in both the education sector and professional writing and editing. She is committed to writing and designing purposeful learning that targets real, actionable outcomes. At BRG, we make sure the value for the learner is front and centre in all we do.