Your Digital Strategy Blueprint
4.0 (7 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,794 students enrolled

Your Digital Strategy Blueprint

What Your Customers Demand
4.0 (7 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,794 students enrolled
Created by Chris Hall
Last updated 12/2018
English
English [Auto-generated]
Current price: $11.99 Original price: $79.99 Discount: 85% off
2 days left at this price!
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This course includes
  • 1.5 hours on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • A strategic overview of the most relevant digital components for your business.
  • Why each digital component exists and how they can be pieced together.

  • The knowledge required, as the business owner, to decide the best digital components to leverage.

Requirements
  • Existing Business Owner or Entrepreneur Planning To Launch
  • No Previous IT Knowledge Required
Description
  • In Australia in 2016, the median age of all business owner was 48 years– busting the myth that all start-ups are done by people in their 20s. Globally this trend varies between 42-50 years old.

  • Anyone born before 1983 had an analogue childhood and digital adulthood.

  • The average entrepreneur is at risk of believing that “digital” is something that only “young people” or “nerds” know about.

  • It has never been easier to learn this technology, and to tap into it to grow your business.

  • Many entrepreneurs do not have the luxury or budget to have a dedicated staff member that they can pay to do all of this. “Digital” has become too complex.

We'll provide a strategic overview of the most relevant digital components for your business. We'll explain why each one exists and how they can be pieced together so that you, the business owner, can decide the best ones to leverage.

Who this course is for:
  • Business Owners Who Consider Themselves IT Beginners
  • Business Owners Who Need Help With an IT Overview
Course content
Expand all 12 lectures 01:24:59
+ Strategic Overview
9 lectures 55:11
Websites, User Experience & Responsiveness
08:30
Search, SEO, Search Engine Marketing & Analytics
09:30
Email, SMS & CRM
09:40
VOIP
03:10
Google Maps & Reviews Management
02:20
Booking Systems & Payment Gateways
09:07
Marketing Channels
06:20
Social Media
03:02
Conclusion
03:32
+ Bonus Lectures
1 lecture 10:30
Marketing Automation In Depth
10:30