Your BIG Book Deal: Sell Your Book to a Major Publisher

Celebrity Author Teaches How to Pitch and Sell Your Book Idea
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17 students enrolled
Instructed by Jenna Glatzer Business / Media
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  • Lectures 18
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2016 English

Course Description

Experienced author and ghostwriter Jenna Glatzer teaches you how to sell a nonfiction book to a major publisher.

Learn How to Sell Your Big Book Idea

Did you know that you don't have to write a book before you sell it to a publisher? In fact, publishers and agents don't even want you to write the whole thing. They want to be involved in the process, so what they want from you first is a document called a book proposal. We'll go over all the ins and outs of vetting your idea and then writing an amazing book proposal, including...

  • How to analyze your idea to make sure it's good enough and big enough to land with a major publisher
  • How to determine if you need a coauthor, ghostwriter, or other collaborator
  • Checking out your competition to make sure there's a market for it and see how you can differentiate your book
  • How to write an overview that grabs attention
  • The "author platform" and how you can build and improve yours before the book deal
  • How to write an effective book outline
  • Showing publishers you're ready to promote
  • Tips for your sample chapters

Why Take This Course?

This is a rare opportunity to take a course with an author who's really "done it all"-- I've had 27 books published, with three more on the way. They range from biographies and memoirs to true crime, reference, business and leadership, self-help, health, psychology, inspirational, and children's educational. 

Along the way, I've worked with multiple top agents and publishers, so I have a wide-ranging knowledge base about what sells and what doesn't, and what works in a book proposal. Plus, I'm one of those weirdos who actually likes writing book proposals. With any luck, I'm going to teach you how to like the process, too. It's pretty exciting to watch an idea take shape!

Course Details

You don't need anything to start this course except the desire to write a nonfiction book. If you have a strong idea for one, great. If not, you may find the inspiration for it here. 

This course is taught by video lecture and handouts.

What are the requirements?

  • No prerequisites other than the desire to write a nonfiction book.

What am I going to get from this course?

  • Determine if an idea is good enough and big enough to sell to a major publisher
  • Figure out whether to work alone or with a collaborator
  • Understand how agents decide which books to represent
  • Understand how publishers decide which books to buy
  • Analyze your "author platform" and ways to improve it
  • Write an amazing book proposal that is ready for the marketplace

Who is the target audience?

  • This course is meant for people who have ideas for nonfiction books and want to sell them to major American publishers like Simon & Schuster, Penguin Random House, HarperCollins, and Hachette. It is not meant for novelists.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Section 2: Your Big Idea

Analyze your idea to determine if you have enough material, if there's a proven market for it, and if you need a co-author of collaborator.


What to consider when selecting a coauthor or a collaborator, and where to find a useful one.


Scope out competing books to determine how yours is going to be different or better.

Section 3: The Book Proposal

The essential and elements of a book proposal, what it's for, how you send it, and how long it should be.


Coming up with a great book title, and how to format your title page.


The first thing an editor will read-- making your overview a winner.


How to analyze and specify your target market... and why editors don't want to hear that everyone is going to read your book.


Samples of market sections in book proposals that sold.


Brainstorming to figure out who will buy your book and why.


How to compare and contrast your book with competing books-- and how to figure out which competing books are best to include in a book proposal.


Analysis of competition sections in book proposals that sold.


What an editor wants to see in your "About the Author" section.


Details about how you and your publisher can best publicize your book.


What goes into your book's outline, and how closely you're expected to follow it.


How many sample chapters? Do they need to be sequential? How long should they be? 


Extra sections and elements that might help your case.


Final words and two book proposals that sold to major publishers (Penguin and Simon & Schuster).

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Instructor Biography

Jenna Glatzer, Bestselling Author and Celebrity Ghostwriter

Jenna is the author or ghostwriter of 27 books, including Celine Dion's authorized biography (For Keeps) and a Marilyn Monroe biography authorized by her estate (The Marilyn Monroe Treasures). She has written for Simon & Schuster, Penguin Random House, HarperCollins, McGraw-Hill, and others, in genres including memoir, true crime, business, self-help, reference, psychology, and children's educational. In addition, she has worked as a developmental editor for three publishers and numerous authors, including New York Times bestsellers. 

One of her books was made into a TV movie, and her work has been featured on Oprah, The Today Show, Dr. Drew, Entertainment Tonight, Dr. Phil, The View, Inside Edition, and Access Hollywood, as well as in People, Time, and numerous other publications.

She has also been a contributing editor at Writer's Digest, a judge for professional writing competitions, and a writing instructor at the Omega Institute.

In short, she knows her stuff.

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